439 results about "Landing page" patented technology

The usefulness, and consequently the performance, of advertisements are improved by allowing businesses to better target their ads to a responsive audience. Location information is determined (or simply accepted) and used. For example, location information may be used in a relevancy determination of an ad. As another example, location information may be used in an attribute (e.g., position) arbitration. Such location information may be associated with price information, such as a maximum price bid. Such location information may be associated with ad performance information. Ad performance information may be tracked on the basis of location information. The content of an ad creative, and/or of a landing page may be selected and/or modified using location information. Finally, tools, such as user interfaces, may be provided to allow a business to enter and/or modify location information, such as location information used for targeting and location-dependent price information. The location information used to target and/or score ads may be, include, or define an area. The area may be defined by at least one geographic reference point (e.g., defined by latitude and longitude coordinates) and perhaps additional information. Thus, the area may be a circle defined by a geographic reference point and a radius, an ellipse defined by two geographic reference points and a distance sum, or a polygon defined by three or more geographic reference points, for example.

The usefulness, and consequently the performance, of advertisements are improved by allowing businesses to better target their ads to a responsive audience. Location information, such as country, region, metro area, city or town, postal zip code, telephone area code, etc. is determined (or simply accepted) and used. For example, location information may be used in a relevancy determination of an ad. As another example, location information may be used in an attribute (e.g., position) arbitration. Such location information may be associated with price information, such as a maximum price bid. Such location information may be associated with ad performance information. Ad performance information may be tracked on the basis of location information. The content of an ad creative, and/or of a landing page may be selected and/or modified using location information. Finally, tools, such as user interfaces, may be provided to allow a business to enter and/or modify location information, such as location information used for targeting and location-dependent price information.

A method for authorizing a digital wallet transaction initiated by a consumer from a merchant web site or app includes providing an acceptance mark on a merchant landing page associated with the merchant web site or app for initiating the digital wallet transaction, the acceptance mark comprising a link to a host server accessing an acceptance network for authorizing payment, the acceptance network comprising a plurality of digital wallets. A wallet selector switch allows selection of a wallet, the transaction is routed to the selected wallet, a payment card and shipping address are selected and the transaction is redirected back to the merchant with purchase details for authorizing and completing the digital wallet transaction. The wallets can include federated and non-federated cobranded wallets and partner-hosted wallets. Direct provisioning with partner credentials and automatic update of consumer details is provided in a federated cobranded wallet.

Updates to landing pages of users in an online social network are fed from external sources so that content maintained by any one user can be consolidated in a single location regardless of where the changes are made to the content. When an update event occurs, users of the online social network are notified according to various criteria that they have set. With this feature, users can browse through content of other users efficiently.

Ad information, such as ad targeting keywords and/or ad creative content for example, may be determined using aggregated selected document-to-query information associations. For example, popular terms and/or phrases also associated with a selected document may be used as ad targeting keywords and/or ad creative content for an ad having the document as a landing page. Query information may be tracked on a per document level, a per domain level, etc. The determined ad information may be used to automatically populate an ad record, or may be provided to an advertiser as suggested or recommended ad information.

The present invention provides systems and methods of doing business that provide revenue streams to ISP based on advertising revenue for advertisements displayed to ISP customers as a result of Internet communication sessions. In certain configurations, the invention provides redirect services based on pre-defined criteria, and displays advertising on redirection landing pages.

A system and method for controlling internet traffic controls internet traffic directed to a non-existing domain in a centralized manner. Instead of a non-existing domain response, the user may receive alternative responses such as a landing page including useful information and resourceful suggestions under the control of a global controller. The centralized control over the user's request may be implemented by redirecting a DNS query to the global controller or an optimal search guide server at an individual internet service provider level. Redirection of the DNS query may involve a record modification of a domain name resolution response indicating the non-existing domain.

The performance (e.g., in terms of selection rates, conversion rates, revenues, profits, etc.) of different ad landing pages may be evaluated and compared by (i) for a given ad or collection of ads, serving the ad with the different ad landing pages (e.g., by rotating through the ad landing pages), and (ii) collecting per ad landing page performance information. An authorized user may be provided with such per ad landing page performance information and may designated one of the ad landing pages to be used in future serves of the ad. An authorized application program may be provided with such ad landing pages performance information and may designate one of the ad landing pages to be used in further serves of the ad using such information.

A method for establishing a campaign for a simulated phishing attack includes receiving, via a campaign manager, specification of a plurality of parameters for a campaign including at least an identifier of a campaign and identification of users to which to send the campaign, establishing, via the campaign manager, a type of exploit for the campaign and one or more types of data to collect via the type of exploit, storing, by the campaign manager, the campaign comprising the plurality of parameters, and identifying, by a simulation server, the campaign stored in the database to create a simulated phishing email, to be sent to email accounts of the users, using the plurality of parameters of the campaign, wherein the simulated phishing email is to be created to have a link to a landing page comprising the type of exploit and configured to collect the one or more types of data.

Apparatus, systems, and methods may operate to monitor an activity level associated with queries made in an online marketplace over a monitoring time period to provide an activity rate, and to determine that the activity rate has crossed a merchandising threshold rate. In response, a cluster of items or item groups associated with the queries may be presented on a display, perhaps in conjunction with a landing page merchandising promotion. Additional apparatus, system, and methods are disclosed.

A method for search engine keyword bidding, including providing a search engine that is used by shoppers to search for products and services, maintaining by an advertiser a keyword database used by the search engine, collecting by the advertiser statistics for revenue generated during each Internet session on the advertiser's website that begins when a shopper visits the advertiser's landing page in response to the shopper clicking on an advertiser's sponsored ad, maintaining by the advertiser a tracking database comprising records of Internet sessions for a plurality of shoppers, and periodically revising by the advertiser a bid amount for a keyword in the keyword database, based on total revenue in the tracking database corresponding to the keyword over a given time period.

A computer-implemented method is disclosed for determining a type of landing page to which to transfer web searchers that enter a particular query, the method comprising: classifying a landing page as one of a plurality of landing page classes with a trained classifier of a computer based on textual content of the landing page; determining, by the computer, characteristics of one or more query to be associated with the landing page; and choosing, with the computer, whether to retain or to change classification of the landing page to be associated with the one or more query based on relative average conversion rates of advertisements on a plurality of manually-classified landing pages when associated with the characteristics of the one or more query.

A new system for gracefully re-establishing an expired user session in which a separate session expiration time cookie is provided to communicate the session expiration time from the Web server to the browser. The Web server further provides the browser with session validation and re-establishment routines that include logic for checking whether a current user session has expired, or is near expiration. These routines are cached by the browser. When a browser user performs an action requiring server action, a determination is made as to whether the current user session has expired, or is near expiration. If either of these cases are true, the user action just invoked is stored, and a separate browser window is opened. A protected page is loaded which closes the browser window. In order to display the protected page, the user first encounters the login page and enters the proper credentials to log-in to the server. As part of displaying the protected page, the server updates the user session expiration time cookie to the new session expiration time. At this point, the original window detects the new session expiration time and at this time the prior invoked action can be re-attempted. Since the session is not expired, or at risk of immediate expiration, the action can be completed properly.

A system and method are provided for generating, maintaining and rendering landing pages. The system may include a user interface configured to allow input of an identification of a plurality of fields and rendering criteria. A template defines a look and feel of a web page. A landing page generating facility is configured to receive an identification of a plurality of fields and rendering criteria from the user interface and to generate a landing page based on the template and the rendering criteria. The landing page includes the plurality of fields.

The invention relates to the field of monitoring the landing phase of an aircraft.

The invention is a method making it possible to calculate and monitor the provisional landing distance and the configuration of the aircraft and flight parameters during the changes in the landing phase manoeuvre. The method consists in determining the landing runway then in analyzing the configuration and the dynamic parameters of the aeroplane, the meteorological and airport data in order to assess, from a performance database, whether the planned braking is suitable and will stop the aeroplane before the end of the runway.

The result of the analysis gives rise, if the situation demands it, to appropriate visual and oral alarms.

A computerized system and method for optimizing contents of a domain landing page for increased revenues for the domain name owner. A landing server tracks user interactions with the domain landing page and generates an optimized keyword data set for the domain name. The keyword data set is used for selecting the information to be displayed on the domain name page. According to one embodiment, the keywords are associated with advertiser payment values. When a link to an advertiser bidding on a particular keyword is selected, revenue generated due to the click is shared with the domain name owner. Selection of links on pop-under pages displayed with a landing page are also shared with the domain name owner. Semantic analysis of keywords and domain names allows the generation of a related keyword data set when there is insufficient number of relevant user interactions for generating the optimized keyword data set.