The invention relates to the technical field of marketing interaction
information transmission, and discloses a method for transmitting marketing interaction information to a specified
consumer and wearable
electronic equipment, and a built-in NFC tag of the wearable
electronic equipment initially stores a login page of a
Web server and can be updated to a
Web server query page of the marketing interaction information. According to the invention, a transmission mode of marketing interaction information with a specified
receiver is independently researched and developed for a business scene in which marketing personnel and specified consumers carry out marketing interaction, and the input, storage and reading of marketing interaction
business data are realized through NFC (
Near Field Communication); according to the technical scheme of the present invention, the marketing staff performs the marketing interaction service with the specified
consumer by means of the NFC through the marketing interaction
information processing method, and only the specified specific terminal
consumer can read the marketing interaction
service information by means of the NFC through the marketing interaction
information processing method, so that the user experience of the terminal consumer can be significantly improved.