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In Internet marketing, search advertising is a method of placing online advertisements on web pages that show results from search engine queries. Through the same search-engine advertising services, ads can also be placed on Web pages with other published content.
System and Method For Prioritizing Content Strategy Based on user Goals and Feasibility
An SEO tool for providing data-driven prioritization of content strategies based on user goals or projections based on level of effort taking into account a users constraints and SEO value of their website. The tool comprises proprietary formulas that pull data from APIs to assess how to achieve a users SEO objectives, such as hitting revenue targets, number of leads (or total lead value), traffic value (if your to buy the maximum amount of traffic via Paid Search Ads on Google) or maximizing visibility (traffic opportunity) taking into account the domain authority of site, the competitiveness of the keyword terms targeted and content creation capacity. The tool clusters keywords to identify content sub-themes and themes, determines the values of these themes and filters the results to show what is achievable (not simply what is the most valuable theme).
Owner:KAMAN DANIEL