105 results about "Search advertising" patented technology

The invention provides a system and method of associating results from a query from a user directed to a search engine to advertisements associated with the search engine. In the method, there are the steps of: obtaining advertisement keyword senses associated with the advertisements; disambiguating the query to identify query keyword senses associated with the query; expanding the query keyword senses to include relevant semantic synonyms for the query keyword senses to create a list of expanded query keyword senses; using the expanded keyword senses to search the advertisement keyword senses to locate relevant advertisements correlating to the query; and providing the relevant advertisements to the user. The system incorporates modules conducting steps of the method.

Advertisers are permitted to put targeted ads on, or to serve ads in association with, various content such as search results pages, Web pages, e-mail, etc., without requiring the advertiser to enter and/or maintain certain targeting information, such as keyword targeting. This may be accomplished by using a searchable data structure, such as an inverted index for example, of available advertiser Web information. The advertiser Web information may include terms and/or phrase extracted from the advertiser's Website. In particular, a search query may be used to search for matching advertisers, and therefore matching ads. For example, the search query can be used to search an inverted index including words and/or phrases extracted from advertiser Websites. The advertiser Web page, or some other identifier, can be used as a key to search for an associated ad.

A software platform in an Internet Protocol (IP) phone having the ability to be used with different communication infrastructures such as broadband, wireless communication and Plain Old Telephone System (POTS) service. Further, the software platform in the IP phone has the ability to be used with different applications operating on the IP phone. Further, the IP phone has the ability to perform additional functionality than traditional Public Switched Telephone Network (PSTN) phones, such as searches advertising, given its ability to converge voice and data within a single terminal.

A method and system for providing advertisements on demand on a search results webpage includes receiving an ad preference for an advertisement through an user interface. The ad preference defines rendering option desired by an advertiser for the advertisement. A user preference for viewing an advertisement on the search results webpage is received through a user interface. An ad repository is searched to identify an advertisement that matches the ad preference with the user preference. The identified advertisement is rendered on the search results webpage along with search results in a format defined by the ad preference and user preference. The rendered advertisement allows optimal promotion of a product or service associated with the advertisement for an advertiser.

The invention generally relates to a system and method for facilitating cooperative search engine marketing among business entities and their respective channel partners. Embodiments of the invention permit such business enterprises to easily create and distribute approved advertisements and campaign templates, allocate and track the usage of market development funds, monitor the results of sponsored search advertising campaigns instituted by their channel partners, and streamline the reimbursement process for market development funds (MDF). The enterprise may begin the process by creating “ready-made” advertisements and keyword lists with pre-approved content, which helps the enterprise protect brand identity and ensure consistent messaging while making the process of initiating a paid search campaign much easier for the channel partner.

Techniques for improving advertisement relevance for sponsored search advertising. The method includes steps for processing a click history data structure containing at least a plurality of query-advertisement pairs, populating a first translation table containing a co-occurrence count field, populating a second translation table containing an expected clicks field, and calculating a click propensity score for an advertisement using the click history data structure, the first translation table (for determining overall click likelihood across all historical traffic), and using the second translation table (for removing biases present in the first translation table). Other method steps calculate a second click propensity score for a second advertisement, then ranking the first advertisement relative to the second advertisement for comparing a click propensity score to a threshold for filtering low quality ad candidates from a plurality of ad candidates, and then ranking advertisements for optimizing placement of ads on a sponsored search display page.

A computer-implemented method is disclosed for determining a type of landing page to which to transfer web searchers that enter a particular query, the method comprising: classifying a landing page as one of a plurality of landing page classes with a trained classifier of a computer based on textual content of the landing page; determining, by the computer, characteristics of one or more query to be associated with the landing page; and choosing, with the computer, whether to retain or to change classification of the landing page to be associated with the one or more query based on relative average conversion rates of advertisements on a plurality of manually-classified landing pages when associated with the characteristics of the one or more query.

In a digital camera having a wireless communicator with a server, a storage controller treats full size image data and display size image data unequally if the full size image data has been already sent to the server. For example, the display size image data is not allowed to be replaced by new digital image data unless the digital camera is not in use over a prescribed time. Own image data and other's image data are treated equally. Image data received from outside and retrieved from inside memory are treated equally. Search key for own image data and related search keys existing in the outside are indicated in a comparable manner. The digital camera receives search key from neighboring advertiser to send it for Internet search of advertisement. Search key received from neighboring notable site is sent for Internet search of photographs of the notable site taken by others.

Systems and methods for automatically generating advertisements using a media guidance application are provided. In some embodiments, an advertisement database is searched to identify a stored advertisement for display in an advertisement display region of a media guidance application display screen. Upon determining that the advertisement database does not include a suitable stored advertisement, a new advertisement may be generated for display in the advertisement display region.

A method for reducing ad impact on users in a search results page includes receiving a request to deliver ads in response to a search query for display on a search results page; receiving relevance scores for a plurality of ranked web results that are to be served to the search results page; ranking a plurality of ads identified as relevant to the search query according to a position-normalized, click-through-rate metric and bid values, wherein a predetermined number of the top-ranked ads are placeable in a plurality of North ad slots; incrementally and additively placing the placeable ads sequentially according to rank (k) in their respective North ad slots until a utility score generated by a utility function for a current iteration of ads fails to exceed a threshold value; and delivering to the search results page the ads placed in the North ad slots.

The present invention creates an intelligent automated system that enables media outlets to optimize the value of their advertising inventory. It also enables media outlets, on a platform-agnostic basis, to market advertising inventory driven by content-based criteria rather than audience data alone. This is achieved preferably by text mining programming content in context and by interpreting the accompanying audio tracks, in text form, from a closed captioning system or from a real time voice recognition system or from any other source of video and/or program content. The present invention searches through opportunities for an advertiser, or advertising category, on any number of media outlets. The application of in context text mining to advertisement unit placement allows the advertiser to reach more viewers who are engaged and predisposed to receiving the advertiser's message.

The invention provides an additional information display method based on a video moving focus. The content of additional information has relevance to objects which correspond to the moving focus. When a video is played, the additional information moves along with movement of the objects which correspond to the moving focus when the additional information is displayed. The method comprises the following steps: (1) requesting a server and obtaining one or more information sequences containing the additional information through a client side, (2) analyzing the information sequences by the client side, and building an information term display queue, and (3) displaying the additional information on a video screen through the client side according to a time sequence when the video is played. According to the additional information display method, product advertisements or brand advertisements which have relevance to screen elements and can achieve online trading are planted in the video screen in real time, interference to user experience caused by irrelevant advertisements during video displaying is reduced through the relevance, interests of users in the advertisements are increased also through the relevance, and the accurate advertising effect which is comparable with advertisement searching is achieved.

The invention discloses a method for generating suggested keywords of sponsored search advertisement based on user feedback, which develops semantic relatedness between words and establishes a learning machine to evaluate the relatedness of word pairs by utilizing the feedback information of users on the relatedness of a small quantity of word pairs so as to select words which has high relatednesswith seed keywords describing advertiser products or service concepts as the suggested keywords to be recommended to advertiser users, wherein an active learning method is used for selecting a word pair sample with maximal information quantity to evaluate user relatedness so as to enhance the efficiency and the precision of generating related suggested keywords. The invention can effectively generate hundreds of to thousands of related words to be used as the suggested keywords to be recommended to the advertiser users corresponding to each seed keyword; in addition, the advertiser users carry out sponsored search bidding for the suggested keywords, thus the related click rate of the sponsored advertisement can be effectively enhanced, and the advertisement benefit is increased.

The present invention is a method for taking content in text, HTML, or related format from Web pages or documents and searching it for words or phrases that advertisers have contracted to have hyperlinked to their Web pages or documents. These words and phrases are then hyperlinked in HTML format to the advertiser's Web site, in a preferred embodiment involving routing through a tracking URL to track the number of times the hyperlink is clicked on. In a browser-based embodiment, the content is then published on the Internet and readers seeing the content have the option of clicking on the hyperlink and visiting the contracted advertiser's Web site. The hyperlinking of words can be implemented by (i) an ad server overwriting existing content HTML files, (ii) a script overwriting existing files, (iii) coding in existing HTML files referencing the ad server to determine hyperlinked words, or (iv) redirecting users to an ad server page with appropriately altered HTML files.

An improved system and method using text features for click prediction of sponsored search advertising is provided. A maximum entropy click prediction model that predicts the click probability of query-advertisement pairs may be generated from click feedback features and word pair features of a query and an advertisement. The maximum entropy click prediction model may be used to obtain click probabilities for query-advertisement pairs to determine and serve a ranked list of advertisements for display with query results in an online keyword search auction. A search query may be received and word features from the search query may be input into the maximum entropy click prediction model to obtain click probabilities for query-advertisement pairs. A list of advertisements may be ranked using click probabilities for query-advertisement pairs, the list of ranked advertisements may be priced in an online search keyword auction and served for display with search query results.

A method for executing multiple, cascading ad auctions, including receiving a request to deliver ads in response to a search query for display on a search results page having a plurality of ad sections; executing at least first and second sequential auctions for the plurality of ad sections by: ranking the ads in the first auction and identifying which of the ads placeable in the North section to deliver according to a first utility function that considers a relevance of the search results page with the ads placed; ranking a remainder of the ads not identified for delivery to the North section in the second auction and identifying which of the remainder of the ranked ads to deliver to a second section based on a second utility function; and delivering the ads identified by the first utility function for display in the North section and the ads identified by the second utility function for display in the second section.

The invention is a computer-implementable methodology for quantitatively assessing the impact of paid search advertising on the total visits (paid and organic search-based visits) from search engines and utilizing this assessment to improve search engine marketing performance. The methodology relies on the computation of a synergy score for each search engine keyword of interest or coefficients in a synergy equation. Once computed, the score can be used to repeatedly compute the total return on advertising spend (ROAS) and other performance metrics on a go-forward basis without the time lag inherent in computing the synergy score itself. The invention includes specific computer-implementable methods for improving search engine marketing performance based on the total (paid plus organic) performance metrics.

A method, system, and computer-readable recording medium for holding an auction and imposing a charge in relation to a search advertisement are provided. The method includes receiving bid information related to the search advertisement from an advertiser calculating device, the bid information including a search keyword, a posted time of the search advertisement, and a bid price for the search advertisement, determining a posting position and/or a posting order of the search advertisement with respect to a predetermined time slot of the posted time of the search advertisement, based on the bid price corresponding to the time slot, and posting the search advertisement according to the determined posting position and/or the posting order for the predetermined time slot.

An advertisement distributing system, advertisement distributing server, and advertisement distributing method, program and recording medium are provided for encouraging the users to buy a product in such a manner that the most suitable program video scene is selected in accordance with the advertisement distributed by an advertiser, and distributed to the users with the advertisement. An advertising video searching unit of a server, based on an advertisement ID received from a first terminal device, searches through advertisement video, extracts a video ID corresponding to the advertisement ID and outputs it to a viewing history searching unit. A viewing history searching unit determines whether the video ID has been stored in viewing history that reflects user's taste, and outputs the corresponding video ID if it is found, to a content synthesizer. The content synthesizer distributes the advertisement data and video data to the first terminal device.

A commercial search engine for searchmercials. The system manages and searches advertising media video and audio files and associating the media with one or more calls to action. The system contains Metadata utilized for various queries including search, channels of distribution and account information. The system uses a manually data entry interface or a custom retrieval system to selectively update media files and Metadata from Meta tags or feeds on a scheduled basis automatically without having to manually update this data in the system. The system spiders these custom Meta tags or feeds for new Metadata on a scheduled basis to automate the submission and programming of the searchmercials content over the search engine. The system provides videos tailored for search in the results list in order to better inform users as to the contents of a link URL. The system can also provide users with other call to action options such as click to call, literature, order forms, etc. The system can schedule searchmercials to target users by time of day, location, device, and other parameters to offer a call to action to different audiences.

A system and method automatically transforms preexisting advertising creatives adapted for a first content service environment into advertising creatives for a second content service environment. The transformed advertising creative are then suitable for initiating a new advertising campaign. In one example, the system transforms advertising creatives from search advertisements and display advertisements into creatives for a stream advertising campaign. Stream advertisements may then be placed into a stream of content displayed on a user device. The transformed advertising creatives may be included in a proposal to a prospective advertiser. The advertiser then can choose to accept the proposal. The process of creating new advertising creatives for the proposal to the advertiser is simplified, automated and made more efficient.

An improved system and method for predicting user navigation within sponsored search advertisements is provided. A list of sponsored advertisements for display on a web page of search results may be received. A click prediction classifier may be applied to predict a click probability of each sponsored advertisement and a dwell time prediction classifier may be applied to predict a dwell time probability on web pages of a website of each sponsored advertisement. A probability of user navigation may be predicted for each sponsored advertisement using a probability of a click on each sponsored advertisement and a probability of a dwell time on web pages of a website of each sponsored advertisement. The list of the sponsored advertisements may be ranked in part by the probability of user navigation and served to a web browser executing on a client device for display on a web page of search results.

Systems and methods for producing, valuing, and trading derivatives of advertisement inventory are described. The derivative instruments allow buyers and sellers of advertisement inventory to transact a right or obligation to purchase and receive advertisement inventory at a specified price as well as reselling and trading this right or obligation with other parties. In one embodiment, a derivative instrument allows the buyer to purchase the right, but not the obligation, to receive advertisement inventory on a later date at a pre-determined price. In another embodiment, a buyer of advertising inventory buys this right at a price as calculated by using the Merton options formula, which can estimate relevant parameters such as price history, price volatility, seasonality, and correlation with prices of other advertising inventory.

Campaign creation systems and methods for building taxonomy based targeted search advertising campaigns in accordance with embodiments of the invention are disclosed. One embodiment of the invention includes obtaining source data describing a plurality of landing pages, obtaining a list of keywords using the campaign creation server system, where the list of keywords comprises keyword component, building a taxonomy using the source data and the initial list of keywords, where the taxonomy uniquely maps the plurality of landing pages to categories and attributes and maps the keyword components to the categories and attributes, mapping keywords to relevant offers based on the taxonomy, automatically generating adgroups based on the offers and relevant keywords, where each adgroup includes a landing page, at least one creative and at least one keyword, and deploying the adgroups to a search engine provider.

The invention provides a method for delivering advertisements on mobile equipment, wherein an advertisement resource library is stored on an advertisement platform of the mobile equipment. The method comprises the steps of: searching the advertisement resource library according to the requirement of an advertiser on the delivery range of the advertisements, forming an advertisement delivery target resource table, and recording target resources which are available for advertisement delivery; forming an advertisement scheduling list according to the requirement of the advertiser on the delivery time of the advertisements, recording advertisement delivery requirements of the advertiser at different time on equipment with different characteristics; when the mobile equipment requests a server of the mobile equipment for advertisement resources, making an exclusive advertisement schedule for the mobile equipment by an advertisement scheduling module on the server according to the advertisement delivery target resource table and the advertisement scheduling list; and, after the advertisement schedule and related advertisement materials are downloaded to a local advertisement resource library by the mobile equipment, delivering the advertisements according to the advertisement schedule. Correspondingly, the invention further provides a device for delivering advertisements on mobile equipment. The method and the device provided by the invention can, under different conditions, deliver advertisements at full flow in specified time intervals.