3 results about "Search advertising" patented technology

According to the present invention, disclosed is an in-stream advertisement matching network for implementing search for an advertisement space on a stream of video content. According to the present invention, provided is an in-stream advertisement matching network comprising: an advertisement space detection model for detecting a scene-change point on a stream of video content and selecting the scene-change point as an advertisement insertion position; and an advertisement selection model for selecting an advertisement that enables smooth transition to an in-stream advertisement from the selected advertisement insertion position, so that implementation of selecting the advertisement insertion position at which the in-stream advertisement is to be reproduced and selecting, from a group of advertisement candidates, an advertisement capable of inducing smooth transition from the selected advertisement insertion position can be achieved, thereby enabling reduction of discomfort caused by advertisement exposure without interrupting concentration on the video content.

Adjusting internet advertising bids in internet advertising campaigns, including maintaining at least one auction rule that that specifies how to adjust a bid for a search term in an internet advertising auction in the case that the auction is determined to be uncontested, where a successful bid for a search term results in a corresponding paid ad provided by an advertiser to appear in a search engine results page (SERP), and, where in an uncontested auction the SERP displays only one paid ad, the paid ad provided by the advertiser, receiving a search term, computing a contest score that estimates the likelihood that an auction for the search term is uncontested, determining, based on the contest score that the auction is uncontested; and performing an uncontested auction method that executes a bid for the search term.

An SEO tool for providing data-driven prioritization of content strategies based on user goals or projections based on level of effort taking into account a users constraints and SEO value of their website. The tool comprises proprietary formulas that pull data from APIs to assess how to achieve a users SEO objectives, such as hitting revenue targets, number of leads (or total lead value), traffic value (if your to buy the maximum amount of traffic via Paid Search Ads on Google) or maximizing visibility (traffic opportunity) taking into account the domain authority of site, the competitiveness of the keyword terms targeted and content creation capacity. The tool clusters keywords to identify content sub-themes and themes, determines the values of these themes and filters the results to show what is achievable (not simply what is the most valuable theme).