The invention discloses an individualized recommendation method and system based on a B2B platform on a Hadoop platform of a distributed technology. The method comprises the steps that firstly, centralized placement, storage and query are carried out on various data, such as website log files, product information and user information, based on the Hadoop distributed storage technology, and the data are processed fast and efficiently; secondly, the data are preprocessed through a Hive service under the Hadoop platform, a fast and efficient implementation recommendation algorithm is achieved through Map/Reduce; then, the information retrieval and file mining work is achieved on text information through the Map/Reduce, the product information needed in inquiry and purchase by a user is matched, and individualized recommendation information is acquired; finally, large-data storage and query are provided through an HBase service under the Hadoop platform, and website recommendation user responses are improved.