The invention discloses a convergence media service platform based on an intelligent application program architecture, which comprises a service platform central system connected with an intelligent application program, and the service platform central system is installed at a host client. The business platform center system comprises a natural search system, a convergence media communication information flow system, an advertisement implantation system and a packaging integration system, and the natural search system is used for accurately matching detailed services or information with user requirements. According to the method, the convergence media service platform is built, convergence media resources such as media resources, members, marketing and content distribution are abstractly packaged and integrated, the convergence media resources are converted into foreground-friendly reusable and shared core capabilities, and conversion from back-end service resources to foreground easy-to-use capabilities is realized; and a strong background support capability is provided for the foreground, so that the service module can be quickly reused and landing.