Information pushing method and device

Abstract

The invention provides an information pushing method, and belongs to the technical field of computers. The method comprises the following steps: executing search operation on a search term by transferring natural search service; obtaining a natural search list comprising a first threshold number of natural search materials and first evaluation scores of the natural search materials, and transferring push information search service to execute search operation on the search term; obtaining a push information list comprising a second threshold number of push materials and second evaluation scores of the push materials; integrating the first evaluation scores and the second evaluation scores of the materials which simultaneously exist in the natural search list and the push information list; and finally reordering and pushing the natural search materials according to the integrated evaluation score, and advancing the push position of the search result with push attributes in the natural search list. Therefore, the accuracy of the search result is ensured; and the click rate of the search result with the push attributes is also ensured.

Description

technical field [0001] The present application relates to the field of computer technology, in particular to an information push method and device. Background technique [0002] With the development of Internet technology, more and more users use search engines. Internet users can obtain various information through search engines. Search engines have almost become the entrance for netizens to enter the Internet. Therefore, based on the large number of users of search engines, more and more companies use search engines to push information, such as pushing advertising information and website links. A relatively common search-based information push method is: according to the search term, push information with a push identifier related to the search term, and advance the search ranking. [0003] The information push method in the prior art is usually as follows: after the search server receives the search term sent by the web page or the terminal application program, it uses t...

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Problems solved by technology

[0005] The technical problem to be solved by this application is to provide an information push method to solve the problem that in the prior art, the push information appears in a fixed position of the search results, and the correlation b

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