The present application discloses an e-commerce site promotion configuration method and its device, equipment, medium, and product, the method comprising: constructing a search text according to the product words and attribute words of the product title in the product display page; obtaining statistical
data matching the search text, the statistical data comprising a plurality of candidate long-
tail words and their historical search statistical indicators; determining the only candidate long-
tail word semantically matching the product title as the target long-
tail word according to the statistical indicators; configuring the target long-tail word to the page title of the product display page. The present application can determine the long-tail keyword based on the product title corresponding to the product display page, automatically configure it as the page title of the product display page, realize
search engine keyword optimization, utilize the long-tail effect, and exert the effect of high
search ranking through the long-tail keywords of a large number of
single product display pages, so as to achieve the effect of improving the
search engine drainage ability of the entire independent site of the e-commerce platform.