The invention provides a multi-platform-based
copywriting keyword recognition and
analysis method, which is used for quantifying keywords so as to provide a basis for operation
decision making, and comprises the following steps: acquiring
copywriting data of a plurality of platforms and
metadata associated with the
copywriting data, performing word segmentation
processing on each piece of copywriting data to obtain each segmented word; performing multi-dimensional scoring on each segmented word based on the
metadata to obtain a comprehensive
score result corresponding to each segmented word; and generating a word segmentation
ranking bottom table based on the comprehensive
score result, wherein the word segmentation
ranking bottom table is a quantification result of each keyword. According to the method and the device, the copywriting keywords of the plurality of platforms are acquired, and the keywords are subjected to multi-dimensional scoring based on the
metadata of the plurality of different platforms, so that when the keywords are analyzed, the keyword commercial value
ranking meeting the actual operation requirement can be generated from the
dimension analysis of the plurality of platforms; and the
keyword analysis is more accurate and comprehensive.