363 results about "Copywriting" patented technology

The invention relates to the technical field of AIGC content generation, discloses an AIGC content generation method and system based on multi-modal fusion, and aims to solve the problems of decentralization, low efficiency and insufficient originality of a traditional content generation tool. Multi-modal data such as texts, images, videos and audios are integrated, user intentions are analyzed in combination with intelligent retrieval and a domain knowledge base, automatic generation from multi-modal input to high-quality creative content is achieved, a cross-modal collaborative generation technology is adopted, semantic features are dynamically aligned, and logically coherent content is generated. The content emotional value is enhanced through an emotional analysis and dynamic optimization strategy, the homogenization bottleneck is broken through, meanwhile, an automatic quality evaluation and format adaptation mechanism is integrated, deep application of scenes such as text travel, advertisement, e-commerce and interactive network television service is supported, marketing copywriting, short videos and cross-platform distribution schemes can be efficiently generated, and the market competitiveness is improved. And the content production efficiency and the creativity transmission are obviously improved.

The invention discloses an advertisement copywriting generation method and device based on multi-modal fusion, equipment and a medium, and relates to the technical field of advertisement marketing. The method comprises the steps of obtaining multi-modal data of a target video, the multi-modal data comprising visual data, auditory data and related metadata of the video, and extracting associated data from a local knowledge base; and preprocessing the multi-modal data and the local knowledge base data, and converting the multi-modal data and the local knowledge base data into feature forms which can be used for analysis. According to the method, semantic calibration is carried out on multi-modal input by means of a local knowledge base, it is ensured that generated content strictly follows domain knowledge constraints, the problem of deviation caused by the fact that a traditional model depends on implicit knowledge is solved, multi-modal information ambiguity is eliminated, collaborative semantic generation of texts, images and structured data is achieved, content dimensions are enriched, and the method has the advantages of being high in practicability and easy to popularize. And an efficient solution is provided for the landing of the intelligent generation technology in the vertical field.

Provided are an advertisement generation method and system, a medium and a device. The method comprises: acquiring standard-product information and environment information of at least one standard product (S201); generating a standard-product image corresponding to the standard-product information on the basis of artificial intelligence generated content (AIGC), measuring each dimensionality of the standard-product image to obtain label information of each dimensionality of the standard-product image, and performing semantic combination on the label information of each dimensionality and the environment information to generate an advertisement copywriting (S202); and matching an advertisement template from an advertisement template library according to the label information of each dimensionality, and combining the standard-product image and the advertisement copywriting into the advertisement template to generate a standard-product advertisement (S203). The solution has the technical advantages of simplicity and high efficiency.

The invention provides an intelligent marketing copywriting generation and effect evaluation method driven by a large language model, relates to the technical field of language models, and comprises the steps of constructing a hierarchical cross-modal knowledge graph and establishing a knowledge retrieval index. Semantic analysis is performed based on a bidirectional attention mechanism, related knowledge is retrieved by using query vectors, and an initial marketing copywriting is generated. Performing knowledge consistency verification to generate a knowledge-enhanced marketing copywriting, and generating a candidate copywriting set by adopting a diversity sampling strategy; and performing knowledge coverage, creativity and expected effect scoring on the candidate copywriting by using a multi-target evaluation network, screening an optimal copywriting through a Pareto optimization algorithm, and taking a generated path of the optimal copywriting as a positive sample to update a knowledge graph and decoder network parameters. Through knowledge graph enhancement and multi-target evaluation optimization, high-quality and high-matching-degree marketing copywriting can be generated, and the marketing effect is improved.

The invention belongs to the field of artificial intelligence and finance, and relates to a personalized copywriting generation method, which comprises the following steps: classifying all customers according to historical customer feature data to obtain different customer groups, obtaining copywriting keyword combinations of the customer groups according to historical copywriting of each customer group, and generating personalized copywriting keywords of the customer groups according to the copywriting keyword combinations; and constructing a customer group portrait according to the customer group characteristics and the customer group document keyword combination, matching a target customer group portrait according to the customer characteristics of the target customer, and generating a product recommendation scheme according to the customer characteristics and the target customer group portrait through a product recommendation model. And generating a personalized copywriting according to the customer features, the customer group portrait features and the product recommendation scheme through the copywriting generation large model. The invention further provides a personalized copywriting generation device, computer equipment and a storage medium. In addition, the invention also relates to a block chain technology, and historical customer feature data can be stored in a block chain. According to the invention, the client can be accurately positioned, and the generated copywriting can be accurately put.

The invention relates to the technical field of artificial intelligence, and provides a copywriting generation method and device based on a large model, equipment and a medium. According to the method, a reinforcement learning algorithm is used for adjusting and training a copywriting generation base model formed by a large language model, so that the trained base model can generate a more reliable and high-quality copywriting; when a reinforcement learning algorithm is used for performing fine tuning training on a base model, first training is performed on the base model based on a first reward function of a rule driving class, then a second reward function is determined by using a reward model, and the first reward function and the second reward function are subjected to weighted combination to obtain a target reward function; and the base model is trained for the second time on the basis of the target reward function, so that fine-grained optimization of the base model is realized, the trained base model can generate a copywriting conforming to expectation, and the user experience is improved.

The invention discloses a marketing copywriting generation model optimization method and device and a storage medium, and the method comprises the steps: obtaining a to-be-optimized data model, and carrying out the incremental pre-training of a base model through marketing knowledge data, and obtaining the to-be-optimized data model; subjective indexes are screened through a preset evaluation index system, and screening results are integrated into objective indexes; constructing a sample data set based on the objective indexes, and training the data model by adopting the sample data set to obtain a target model; and generating a generation logic path of the target model by using a preset thinking chain decomposition model, and optimizing the target model through the generation logic path. According to the method, efficient injection and objective quantitative evaluation of marketing knowledge are realized by constructing a technical path combining a vertical field evaluation index system and incremental pre-training, and the technical effects of improving the brand integrating degree, the selling point accuracy and the commercial availability of the generated copywriting are realized in combination with an iterative optimization mechanism guided by a thinking chain.

The invention provides an interactive video generation method capable of intelligent interaction based on multi-agent cooperation and a related device, and relates to the technical field of artificial intelligence such as large language models, generative models, agents, interactive videos and the like. The method comprises the following steps: determining a user demand according to interaction between a target user and initial video content; controlling a preset copywriting agent to generate an interactive video copywriting matched with the user demand; controlling a preset interaction option generation agent and a split agent to respectively generate interaction options and split plans according to the interaction video copywriting; controlling a preset material generation agent to generate materials forming each video frame according to the mirror splitting plan; and generating an interactive video matched with a user demand from the interactive video copywriting, the interactive options and the materials according to a preset video rendering template. According to the method, through automation and agent cooperation between the main agent and each special agent, the generated interactive video can fully meet personalized and diversified user requirements, the user stickiness and the interactive experience of the interactive video are further improved, and the satisfaction degree of the user for such services or products is further improved.

The marketing knowledge-based dynamic cue word engineering method comprises the following steps of: subdividing marketing industries and constructing an industry parameter library; establishing a general cue word database; creating an industry cue word database; constructing a feedback prompt word database; obtaining marketing task information; matching general and industry specific cue words; fusing the matched cue words to construct a new text cue word; and inputting the new text cue word to the language large model to generate a marketing document.

The invention provides a document generation method, belongs to the technical field of multi-modal artificial intelligence large models, and particularly relates to a commodity recommendation document generation method based on a multi-modal artificial intelligence large model. The problems that in the prior art, limitations exist in the aspects of data expansion, feature extraction, dimensionality reduction and multi-modal text generation, for example, the diversity of generative adversarial networks is insufficient, the training stability of neural networks is poor, the dimensionality reduction effect of an auto-encoder is poor, the modal feature fusion effect of a Transform model is poor, and model generalization and performance are affected are solved.

The embodiment of the invention provides a method and a device for generating a video based on a text, the method is applied to a server, and the method comprises the following steps: acquiring a plot description text uploaded by a client; splitting the plot description text to obtain a plurality of split texts, and determining a split prompt word corresponding to each split text; extracting at least one key content label and a feature text corresponding to each key content label from the plot description text, and determining a label prompt word corresponding to each feature text; and according to the split cue word and the label cue word, carrying out text generation processing to obtain a plurality of split illustrations, and according to the plurality of split illustrations, carrying out editing to generate a target video. According to the technical scheme, the process from splitting the plot description text and extracting the label to generating the illustration can be automatically completed, a user does not need to manually edit and process, the efficiency of converting the copywriting into the video is improved, and the user requirement of producing a large number of videos can be met.

The invention relates to an intelligent marketing content generation and optimization system, and belongs to the technical field of artificial intelligence and digital marketing. According to the system, through cooperative operation of the data acquisition module, the intelligent text generation module, the multi-modal synthesis module, the risk management and control module and the dynamic optimization module, whole-process closed-loop management of marketing content is realized. The data acquisition module captures unstructured data from a multi-source platform based on a user authorization protocol, semantic cleaning and structured processing are performed through a large model interface, and the problems of data dispersion and fragmentation are solved. The intelligent text generation module receives user parameters through an interactive interface, matches a preset prompt word bank, calls a large model interface to generate multi-version copywriting in batches, and supports concurrent processing of single-choice or multi-choice product lists. The multi-modal synthesis module extracts keywords according to copywriting semantics, matches pre-annotated visual materials and generates multilingual speech paraphrases, so as to ensure the consistency of graphic and text information. The risk management and control module intercepts sensitive content in real time based on an industry rule base, and guarantees output compliance. And the dynamic optimization module integrates the user behavior data to generate a delivery strategy, updates a prompt word bank and a generation model through a closed-loop feedback mechanism, and realizes dynamic adaptation of contents and market demands. Compared with a traditional method, the system has the advantages that the content generation efficiency, the cross-modal matching precision and the compliance control level are remarkably improved, and the system is suitable for the global digital marketing requirements of multiple industry scenes such as e-commerce, industrial equipment and cross-border trade.

The invention provides a content generation method and apparatus, an electronic device and a storage medium. The method comprises the steps of obtaining a hotspot event according to a preset time period; performing multi-level risk factor identification on the hot events, and determining the hot events containing risk factors; for the hotspot event with each prediction result being risk factors, calculating a public attention score of the hotspot event based on an emotion vector and a topic vector of the hotspot event; when it is determined that the public attention score of the hot event is greater than a preset score threshold, determining product information of the hot event based on risk information corresponding to the hot event; and constructing corresponding copywriting content based on the title, the document content, the product information and the materials of the hot event. And generating the corresponding copywriting content. Therefore, the corresponding marketing content is accurately and quickly generated.

The embodiment of the invention provides a short video copywriting intelligent explanation method and device, and the method comprises the steps: obtaining a product oral broadcast copywriting and a product video according to a product selling point and a preset product video generation model, and enabling a sentence in the product oral broadcast copywriting to correspond to the product selling point, performing slicing operation on the product video according to each sentence in the product oral playing copywriting to obtain a corresponding video slice; according to the text length of the sentence corresponding to each video slice and a user group portrait sent by a developer, adjusting the playing speed of each video slice by setting a user portrait personalized model, and adding the product oral playing copywriting as a video subtitle into the product video to obtain an adjusted product video; the quality and the propagation effect of the video content can be effectively improved.

The invention relates to the field of artificial intelligence, and discloses a method and device for generating a video based on a copywriting, equipment and a medium, and the method comprises the steps: obtaining a to-be-generated video copywriting, extracting a corresponding key semantic feature through a preset semantic understanding model, converting the to-be-generated video copywriting into corresponding audio data through a preset voice conversion model, and storing the audio data in a database; the method comprises the following steps: acquiring key semantic features of audio data, marking timestamps on the audio data by adopting a text-to-speech algorithm, matching the key semantic features with a preset material library to obtain picture materials, generating an image-text video with the timestamps, performing preset mouth shape synchronous rendering on the audio data by adopting a preset dynamic conversation face video model, and generating a virtual human video with the timestamps. And according to the timestamp of the image-text video and the timestamp of the virtual human video, the image-text video and the virtual human video are merged, and a final video is generated and uploaded, so that the technical problem that the customer experience is affected due to the fact that too templated video generation cannot meet the requirements of different customers at present is solved.

The invention discloses a method, a system and equipment for generating an oral video of a digital human, and a medium, and the method comprises the steps: obtaining oral copywriting and video material data, and analyzing and determining a timestamp of the copywriting in a video material through a multi-mode large model; converting the copywriting into audio data, preprocessing the audio data, and combining the audio data with the timestamp to generate first video data; and generating a digital human according to a user demand, and combining the digital human with the first video after image matting processing to obtain an oral playing video. According to the method, a traditional template generation mode is broken through, and customized production of the digital human broadcast video is realized through a multi-modal semantic matching and personalized digital human generation technology; and meanwhile, audio and video accurate synchronization, high-quality image matting and synthesis technologies are adopted, so that the content adaptability and the video quality are guaranteed, and the flexibility, the efficiency and the effect of digital population broadcast video production are remarkably improved.

The invention discloses a copywriting generation method based on artificial intelligence. The method comprises the following steps: constructing a propagation technique knowledge base and a creation technique knowledge base of an advertisement copywriting according to demand information; retrieving a matched creative strategy combination from the creative technique knowledge base, and encoding the creative strategy combination as a first cue word fragment; outputting a Top-K sub-graph, and encoding the Top-K sub-graph into a second cue word fragment; splicing the first cue word segment, the second cue word segment and the target audience portrait and style control parameters, generating a complete cue word, and generating an advertisement copywriting first draft; performing quality evaluation and generating a hallucination probability graph; and outputting the finally generated advertisement copywriting until the illusion probability output by the rewritten advertisement copywriting meets the requirement. According to the method, a closed loop of copywriting generation-evaluation-optimization is realized, and the quality of the copywriting can be effectively improved through a small number of iterations.

The embodiment of the invention provides a marketing short video generation method and device based on a large language model, and the method comprises the steps: carrying out the matching degree analysis of a hot title and product data based on the large language model, and outputting a hot topic which is most matched with a product according to the sequence of the matching degree from high to low; searching a hot video related to the most matched hot topic in a video platform, and extracting an oral copy in the hot video based on an automatic voice recognition technology; generating a creation copywriting by using a large language model based on the oral copywriting, the hot topics and the product data; and performing similarity matching on the embedded vector corresponding to the created copywriting and the semantic vector of the video slice in the database, and sorting and generating a mixed video meeting the duration requirement according to the similarity.

The invention discloses a commodity copywriting generation method based on a conditional variation automatic encoder and retrieval enhancement, which comprises the following steps: designing a reasoning module, a generation module, an evaluation module, a memory module and a prompt engineering module, aiming at user input content, based on a graph neural network, adopting path pruning and multi-hop reasoning, and generating a commodity copywriting in the reasoning module; pruning of a low-score path is achieved through path reasoning, the reasoning efficiency is improved, and an implicit relation is reasoned; the generation module introduces a layer-by-layer variational auto-encoder and enables the generated candidate commodity copywriting to meet specific condition requirements through conditional variables, the evaluation module performs comprehensive scoring on the candidate commodity copywriting, the memory module is constructed to store conversation between a user and the generation module, and the prompt engineering module performs iteration of a preset round based on a thinking tree structure. According to the method designed by the invention, the personalization and reality sense of the copywriting can be improved, and the generation of diversified advertisement copywriting with clear styles is realized.

The invention provides a video processing method and device, equipment and a medium. A specific embodiment of the method comprises the following steps: acquiring an original video; based on the original video, obtaining a video copywriting in a text form; based on the original video and the video copywriting, utilizing a target large model to generate a target text for adding a packaging effect to the original video; the target text comprises a plurality of packaging elements in a text form; and rendering the original video based on the target text to obtain a target video with a packaging effect. According to the embodiment, the existing video is packaged and edited, so that the packaged and edited video has a better effect, the packaging and editing efficiency is improved, and the user experience is improved.

The invention discloses a video courseware generation method and device based on artificial intelligence, computer equipment and a storage medium, and the method comprises the steps: generating a courseware page through employing an AIGC technology based on the content inputted by a user; extracting explanation words from the copywriting content of the courseware page, and synthesizing a courseware explanation video based on the explanation words, the audio selected by the user and the digital human image; based on the duration of the courseware explanation video, adding a time axis to the courseware page, and associating each courseware element of the courseware page with the time axis to obtain a courseware page based on time driving; and playing the courseware explanation video, driving the courseware page based on time driving based on the playing time of the courseware explanation video, and meanwhile, carrying out screen recording and packaging to generate scrom standard video courseware. Through the AIGC technology, the high-quality courseware content can be quickly generated, the courseware content production efficiency is improved, and the problems that existing courseware production is long in production period and high in labor cost are solved.

The invention discloses a short message copywriting generation method and device, equipment, a medium and a computer program product, and relates to the technical field of data processing, the method comprises the following steps: obtaining externally input generation demand information for generating a short message copywriting, the generation demand information comprising at least one of an activity theme, a target customer group and an activity keyword; the generation demand information is input into a preset large language model for prediction, multiple short message copywriting is obtained, the large language model comprises text preference strategies of different customer groups, multiple first activity texts generated according to the activity theme and the activity keyword are adjusted according to the text preference strategy corresponding to the target customer group, and multiple short message copywriting information is obtained. Obtaining a short message copywriting corresponding to each first activity text; and selecting a target short message copywriting from the plurality of short message copywriting and sending the target short message copywriting to target equipment, wherein the target equipment is equipment used by customers in the target customer group. According to the method, the short message copywriting meeting the personalized requirements of clients can be quickly generated, and the marketing effect is improved.

The embodiment of the invention provides an information processing method and device, and the method comprises the steps: collecting hotspot information related to a target service, and obtaining a hotspot video related to the hotspot information and a reference video copywriting of the hotspot video through a target interface; inputting the hotspot information, the hotspot video and the reference video copywriting into a large language model for processing to obtain a target video copywriting matched with a target platform content publishing style; generating a target audio and a target image corresponding to the target video copywriting, and constructing a target video according to the target audio and the target image; and publishing the target video on the target platform according to a preset publishing strategy.

The invention discloses a multi-language advertisement creative generation system, and the system comprises a data collection and preprocessing module which is responsible for collecting text travel and language data, and carrying out the cleaning and marking. The culture feature analysis and modeling module extracts culture features in the data and constructs a culture model to map features and language expressions. The creativity generation module constructs a semantic understanding model based on deep learning, is in butt joint with the culture model, and generates creativity themes and plots. And the language generation module inputs the creative theme and the target language into a language generation model and outputs an advertisement copywriting. And the multi-language optimization and integration module optimizes the copywriting of each language and integrates the copywriting into an advertisement creative set. And the user interaction and feedback module provides an interface, inputs text travel items, target languages and parameters, outputs copywriting, and optimizes the system according to user feedback. According to the invention, the generation efficiency of the advertisement creativity can be improved, the adaptability of the advertisement copywriting in different language culture environments is enhanced, and the limitation of traditional advertisement creativity generation can be broken through.

The invention relates to the technical field of copywriting analysis. The intelligent copywriting analysis method comprises the steps that based on user input information, an analysis task is generated, a task identifier is distributed to the analysis task, the analysis task is stored in an analysis storage database, meanwhile, the state of the analysis task is set to be an initial state, and the analysis task is stored in the analysis storage database; the initial state comprises to-be-executed or in-execution; when the state of the analysis task is to be executed, determining the execution opportunity of the analysis task based on a preset task scheduling strategy, and updating the state of the analysis task to be in execution; when the state of the analysis task is in execution, reading corresponding user input information from an analysis storage database according to the task identifier; semantic features and syntactic structures of information input by a user are extracted, key information in a text is recognized, and a corresponding analysis task type is matched according to the key information; and obtaining an analysis calculation result. The method has the effect of improving the copywriting analysis efficiency.

The invention provides a video dubbing language conversion method, a video dubbing language conversion system and related equipment. The method comprises the following steps: acquiring audio track data from a video to be converted; carrying out human voice extraction on the audio track data and classifying according to roles to obtain a single speaker audio of each role; performing voice-to-text conversion on the single speaker audio of each role to obtain an original language copywriting of each role; performing sound cloning on the single speaker audio of each role to obtain a timbre model of each role; performing target language translation on the original language copywriting of each role to obtain a translated copywriting of each role; based on the translation copywriting of each role and the tone model of each role, performing text-to-voice conversion to obtain a translation audio of each role; and performing replacement of each role translation audio on the audio track data in the to-be-converted video to obtain a dubbing conversion video. According to the technical scheme, language video dubbing conversion combined with the tone of the speaker is achieved, the video is more diversified, and the user requirements can be better met.

The invention provides an automatic video generation method and device, equipment and a medium, and relates to the technical field of video production. The method comprises the following steps: acquiring video related information input by a user, and generating copywriting content according to the video related information and a preset copywriting script material library; according to a preset sound material library, converting the copywriting content into audio by using a text-to-voice conversion technology to obtain an audio material; according to the audio material, a digital human-driven technology is utilized, and a preset image material library and a video sub-mirror material library are combined, so that a visual material synchronized with the copywriting content is obtained; according to a preset packaging element material library, obtaining a packaging material matched with the copywriting content; and performing video synthesis and packaging on the audio material, the visual material and the packaging material to obtain a final video. According to the method, related materials can be generated through accurate matching and intelligent recommendation according to user requirements and recent popularity, a mixed cutting type and generation type material fusion arrangement mechanism is combined, one-key film formation is achieved, and the video production efficiency is improved.

The invention discloses a marketing copywriting generation method and device and a storage medium, and relates to the technical field of natural language generation, and the method comprises the steps: obtaining a to-be-optimized original marketing copywriting, a structured tag and environment variable information; inputting the original marketing copywriting, the structured tag and the environment variable information into a causal reasoning generation model; in response to a virtual intervention instruction of a user on at least one target intervention label in the structured labels, executing anti-factual reasoning through a causal reasoning generation model, generating an optimized marketing copywriting corresponding to the virtual intervention instruction, and calculating a corresponding predicted interaction amount; and outputting the optimized marketing copywriting and the predicted interaction amount. According to the method, the anti-factual causal reasoning and the large language model generation capability are fused, the user is supported to preview and optimize the copywriting and the interaction effect in real time through the virtual intervention label, multi-strategy low-cost and efficient simulation evaluation is realized on the premise that real delivery is not needed, and the intelligent level, the decision-making efficiency and the result interpretability of copywriting optimization are remarkably improved.

The invention belongs to the technical field of artificial intelligence, and discloses an advertisement planning method and system based on artificial intelligence. Comprises: obtaining advertisement feature data; performing primary processing on the obtained advertisement feature data to obtain a primary advertisement feature data set; dividing audience groups by using a K-means algorithm based on the preliminary advertisement feature data set; extracting a keyword sequence based on audiences; based on the keyword sequence, utilizing a generative adversarial network model to generate an advertisement copywriting sequence; based on the advertisement copywriting sequence, similarity and fluency are calculated, a comprehensive score is obtained through weighted average, and the advertisement copywriting with the highest comprehensive score is selected as final output; according to the method, the correlation and attraction of the advertisement copywriting can be effectively improved, the advertisement putting effect is optimized, the click rate and the conversion rate of the user are finally improved, and higher investment return is brought to an advertiser. And the creativity and the delivery effect of the advertisement are greatly improved.

The invention provides an automatic marketing document generation method and device based on reinforcement learning and a storage medium. The method comprises the following steps: performing semantic matching retrieval on public copywriting data to obtain candidate copywriting; inputting the slot rewriting instruction into a pre-generated language model to generate a first marketing copywriting; performing supervision fine tuning training on a preset basic language model to obtain a first training model; inputting new user product information and promotion requirements to the first training model, generating a second marketing copywriting, scoring the second marketing copywriting and generating evaluation data; constructing a partial sequence training sample according to the evaluation data, taking the partial sequence training sample as a reward signal, and executing reinforcement learning training on the first training model to obtain a second training model; and calling the second training model in the copywriting generation system, and outputting the target marketing copywriting based on the product information and the promotion requirement of the user. According to the method and the device, high-compliance and multi-constraint consistent marketing copywriting batch generation can be realized.