88 results about "Copywriting" patented technology

The invention discloses a copywriting generation method based on artificial intelligence. The method comprises the following steps: constructing a propagation technique knowledge base and a creation technique knowledge base of an advertisement copywriting according to demand information; retrieving a matched creative strategy combination from the creative technique knowledge base, and encoding the creative strategy combination as a first cue word fragment; outputting a Top-K sub-graph, and encoding the Top-K sub-graph into a second cue word fragment; splicing the first cue word segment, the second cue word segment and the target audience portrait and style control parameters, generating a complete cue word, and generating an advertisement copywriting first draft; performing quality evaluation and generating a hallucination probability graph; and outputting the finally generated advertisement copywriting until the illusion probability output by the rewritten advertisement copywriting meets the requirement. According to the method, a closed loop of copywriting generation-evaluation-optimization is realized, and the quality of the copywriting can be effectively improved through a small number of iterations.

The invention discloses a marketing copywriting generation method and device and a storage medium, and relates to the technical field of natural language generation, and the method comprises the steps: obtaining a to-be-optimized original marketing copywriting, a structured tag and environment variable information; inputting the original marketing copywriting, the structured tag and the environment variable information into a causal reasoning generation model; in response to a virtual intervention instruction of a user on at least one target intervention label in the structured labels, executing anti-factual reasoning through a causal reasoning generation model, generating an optimized marketing copywriting corresponding to the virtual intervention instruction, and calculating a corresponding predicted interaction amount; and outputting the optimized marketing copywriting and the predicted interaction amount. According to the method, the anti-factual causal reasoning and the large language model generation capability are fused, the user is supported to preview and optimize the copywriting and the interaction effect in real time through the virtual intervention label, multi-strategy low-cost and efficient simulation evaluation is realized on the premise that real delivery is not needed, and the intelligent level, the decision-making efficiency and the result interpretability of copywriting optimization are remarkably improved.

The invention discloses a compliance auditing method, system and equipment for short video copywriting content. The method comprises the following steps: receiving the short video copywriting content input by a user as a copywriting to be audited; performing preliminary detection including sensitive word matching and regular matching on the to-be-audited copywriting to respectively obtain matching results of potential sensitive words and potential illegal contents; marking the position of the potential sensitive word or the potential violation content in the copywriting to be audited, and determining the risk level of the potential sensitive word or the potential violation content; and performing compliance judgment on the potential sensitive words or the potential violation contents meeting the risk level by using a preset violation content judgment model to obtain a compliance judgment result, and generating a compliance detection report according to the compliance judgment result. The auditing efficiency can be improved, and meanwhile, the comprehensiveness and accuracy of auditing are improved through multi-level rule detection.

The invention provides a copywriting recommendation method, system and device and a storage medium, and the method comprises the steps: responding to a received copywriting generation request input by a user, and obtaining topic data related to a target topic from a plurality of data sources according to the target topic matched with the copywriting generation request; generating target prompt information according to a preset prompt information generation mode; respectively inputting the target prompt information and the topic data into a plurality of copywriting generation models to obtain candidate copywriting respectively output by the plurality of copywriting generation models; and determining the candidate copywriting with the highest matching degree with the user and the target topic from the plurality of candidate copywriting as a target copywriting, and recommending the target copywriting to the user. Therefore, on the basis of generating sufficient high-quality candidate copywriting, the target copywriting with the optimal matching degree with the candidate copywriting can be finely distributed to the user, so that the technical defects that copywriting creation lacks diversity and copywriting distribution is not fine enough in the prior art are effectively overcome.

The invention discloses a hierarchical rhythm mapping-driven short video copywriting mood automatic adjustment method, and relates to the technical field of video processing, and the method comprises the steps: 1, receiving a text character string and a language type identifier, and building an occupation column for bearing a tone mark, an accent mark and a duration mark at each level; 2, dividing each sentence into phrase segments based on the hierarchical index table, freezing boundaries by taking the phrase segments as units, presetting sentence end termination styles according to punctuations, determining kernel phrases according to semantic anchor points, initializing trends of the kernel phrases, and performing time sequence elastic alignment and hierarchical backfilling to obtain a sentence end termination pattern; and finally outputting a triple sequence which covers all syllables and is composed of tone marks, accent marks and duration marks as a target rhythm control sequence. And step 3, performing audio generation based on the target rhythm control sequence to obtain new dubbing. According to the method, the tone accuracy and expressive force of short video dubbing are improved, and the time and cost of manual adjustment are remarkably reduced.

The invention relates to the technical field of internet advertisement services, and particularly provides an internet advertisement service method and system, and the method comprises the steps: generating a multi-dimensional dynamic feature vector; according to the combination and weight of the three types of core features in the multi-dimensional dynamic feature vector, dynamically selecting and synthesizing audio-visual materials and information copywriting matched with the combination and weight from the creative element library to form a personalized advertisement creative instance; when the personalized advertisement creative instance is displayed and triggers a deep interaction behavior event defined by an interaction tracking mechanism, capturing the deep interaction behavior event and specific parameters thereof, and encoding the deep interaction behavior event into a real-time feedback data stream; the scene-feedback feature vectors are used for adjusting element selection rules and synthesis logic parameters in the creative element library in real time, and a new round of generation and delivery of personalized advertisement creative instances is driven. The system comprises a vector analysis module, a creative instance module and a real-time feedback module. According to the invention, closed-loop optimization of advertisement creative generation and delivery is realized.

The invention relates to an editing strategy scheduling method and device, an electronic device and a storage medium, and the method comprises the steps: receiving an original material, a copywriting and an editing style instruction inputted by a user, and generating a corresponding dubbing audio according to the copywriting; performing multi-dimensional analysis on the original material to generate a lens-level structured index; performing semantic analysis on the copywriting to obtain copywriting semantic features; performing similarity retrieval based on the copywriting semantic features and the multi-modal semantic features of the materials to obtain a candidate shot set matched with the copywriting semantic features; generating a global style vector and a target rhythm curve through the first agent; and taking the global style vector and the target rhythm curve as control signals, driving a second agent to select and trim shots from the candidate shot set, recombining the editing sequence, and outputting a final editing sequence and an editing jump point structure. According to the style vector, the rhythm target curve and reinforcement learning, the editing style is met, and the intelligent agent editing stylized presentation is achieved.

The invention discloses a commodity advertisement generation method and device, a storage medium and a product, and relates to the technical field of advertisement generation, and the commodity advertisement generation method comprises the steps: obtaining commodity information of a target commodity of which an advertisement needs to be shot and a plurality of shot videos, inputting the commodity information, the shot video, a preset cue word framework and a preset commodity introduction case into a preset content generation model to obtain multiple segments of target commodity copywriting and multiple target commodity videos, matching the multiple target commodity copywriting and the multiple target commodity videos one by one based on a preset content matching model, and obtaining a matching result of the multiple target commodity copywriting and the multiple target commodity videos; and obtaining the matched target commodity advertisement. According to the method and the device, only the commodity related information and the prompt words need to be input into the model, the commodity copywriting and the video, and the copywriting and the video can be automatically matched to obtain the matched advertisement, so that the copywriting and the video do not need to be manually matched. Therefore, the manufacturing efficiency of the commodity advertisement can be improved.

The invention discloses a short message copywriting optimization method and device, a storage medium and an electronic device.The method comprises the steps that a preset text is input, and the preset text at least comprises one of a text containing feature description of a to-be-delivered product and a to-be-optimized short message original text; according to a pre-trained language model, outputting a short message text obtained according to the text containing the feature description of the to-be-delivered product, and / or outputting an evaluation result for the to-be-optimized short message original text obtained according to the to-be-optimized short message original text; and obtaining an optimized short message copywriting according to the short message text and / or the short message original text evaluation result. According to the invention, optimization and evaluation of the short message copywriting are realized.

Provided in the embodiments of the present disclosure are a method and apparatus for generating copy in an advertisement style, and an electronic device and a medium. The method comprises: acquiring source data associated with a target advertisement; using a trained generative model to generate, from the source data, candidate copy of a target element in an advertisement style; performing post-processing on the candidate copy, so as to acquire available copy for the target element; and delivering the target advertisement to a user equipment, wherein the target advertisement is displayed on the user equipment on the basis of the advertisement style, and at least one piece of copy among the available copy is displayed on the target element in the advertisement style.

The invention provides an automatic copywriting generation system based on an AIGC model, which relates to the field of copywriting generation and comprises a style selection module, an information input module and a copywriting generation module. The selection and reservation module comprises an identification module, a statement generation module and a confirmation module, the identification module is used for identifying key statements, and the statement generation module generates a plurality of statements which have the same semantics with the identification statements but different expression forms with the identification statements for the identification statements; when the identification statement is selected, a plurality of statements in different expression forms and requirement options are popped up, and the confirmation module selects to use the original identification statement or use one popped-up statement or use the combination of the plurality of statements. According to the automatic copywriting generation system based on the AIGC model, the unsatisfied statement part in the copywriting can be independently adjusted and revised, the use flexibility of the automatic copywriting generation system is improved, and the finalizing efficiency of the copywriting is improved.

The invention provides a product copywriting optimization method and device, equipment, a medium and a product. The product copywriting optimization method comprises the following steps: collecting a copywriting and preprocessing the copywriting to obtain copywriting data; evaluating the copywriting data, and generating an error list and an error evaluation report; repairing the copywriting according to the error list; wherein the document data evaluation comprises the following steps of: respectively judging whether errors exist in each document segment in the document data by using a retrieval enhancement generation (RAG) technology on the basis of a preset standardized word bank; judging whether errors exist in the copywriting fragments or not by using an inference model; and generating an error list and an error evaluation report. The method and the device have the advantages that automatic identification and accurate replacement of copywriting errors with clear rules are realized, manual verification is replaced, and verification efficiency and accuracy are improved; the real-time performance is good, error recognition and correction can be synchronously completed during online, and time loss caused by recognition and uploading after online is avoided; independent platform deployment is not needed, cost is low, and maintenance is easy.

The invention discloses a second-hand vehicle copywriting generation method, and the method comprises the steps: obtaining vehicle structured information, feature label information and a vehicle source image set after obtaining a vehicle source identifier; determining key images of description parts such as appearances, interiors and power from the image set; aiming at each description part, constructing part prompt information which contains task constraint, content constraint and length constraint and is injected with structured information, calling a visual understanding generation service based on the key image and the part prompt information to generate a part copywriting, and cleaning the part copywriting; and fusing the structured information, the characteristic label information and the part copywriting to generate a summary copywriting, and outputting a structured copywriting object comprising a summary field and a part field. Through the mode, the source of the copywriting content is limited, part-by-part constrained generation and structured output are realized, the image-text consistency and controllability are improved, assume and quality fluctuation are reduced, and the method is suitable for batch generation.

The invention provides a food information processing method and device, and the method comprises the steps: receiving a to-be-recognized food image uploaded by a user and a question message initiated by the user; generating an answer message corresponding to the question message according to the propaganda copywriting in the food image to be identified, and pushing the answer message to the user; and generating an evaluation report of the to-be-identified food, pushing a report viewing control to the user, and pushing the evaluation report to the user in response to the report viewing control triggered by the user. According to the embodiment, the question message of the user can be replied according to the image of the to-be-recognized food, and the complete evaluation report for the to-be-recognized food is generated, so that the food recognition efficiency is improved, and the user experience is improved while the food safety is guaranteed.

The present disclosure provides a script generation method and device, computer equipment and a storage medium, wherein the method comprises: obtaining a plurality of to-be-screened scripts; inputting the plurality of to-be-screened scripts into a pre-trained script generation model to obtain target scripts generated by the script generation model based on a plurality of to-be-screened scripts corresponding to a same target theme; wherein the script generation model is trained based on target sample data, any target sample data is constructed based on a first sample script and a confusion sample script corresponding to the first sample script, the confusion sample script comprises a second sample script of the same theme type as the target theme and a third sample script of a different theme type from the target theme.

The invention relates to a copywriting processing method, system and device, a computer readable storage medium and a computer program product, and relates to the technical field of software. The document translation processing efficiency and accuracy are improved. The method comprises the steps that an internationalized configuration file to be processed and a translation assistance end identifier are obtained according to copywriting processing configuration information, the internationalized configuration file comprises a copywriting identifier of a copywriting to be processed, a copywriting of a current language and a target language, and a pre-translated file is obtained according to the internationalized configuration file and a translation assistance tool; the pre-translated file comprises a copywriting identifier, a copywriting of a current language and a pre-translated copywriting of a target language, sharing the pre-translated file to a translation assistance end according to a translation assistance end identifier, and obtaining a target translated file according to translation assistance processing of the translation assistance end on the pre-translated copywriting, the target translation file comprises a copywriting identifier, a copywriting of a current language and a translation copywriting of a target language, and finally obtaining a target internationalization configuration file according to the target translation file.

The embodiment of the invention provides a copywriting generation method and a copywriting generation model training method and device.The copywriting generation method comprises the steps that task data of a content generation task and a multi-dimensional control instruction are obtained, and the multi-dimensional control instruction comprises copywriting style constraints and copywriting length constraints; based on the copywriting style constraint, a target style adaptation module is determined in a copywriting generation model, the copywriting generation model comprises a length guiding prefix module, a length adjusting and gating module and a style adaptation module of multiple styles, and the length adjusting and gating module is used for adjusting the output length of the target style adaptation module; inputting the copywriting length constraint into a length guide prefix module to generate a length prefix feature; and splicing the task data and the length prefix features, inputting a splicing result into a target style adaptation module to obtain initial document features, and inputting the initial document features into a length adjustment gating module to generate target document content. And the generated target copywriting is controllable in style and length.

The embodiment of the invention relates to a recommendation information generation method and device, equipment and a storage medium, and the method comprises the steps: receiving an information generation task used for generating recommendation information of a target recommendation dimension, and the target recommendation dimension is configured with preset object feature information and a preset copywriting template; determining a target object corresponding to the target recommendation dimension based on preset object feature information; and obtaining a field value of the target object for the feature field in the preset copywriting template, and generating recommendation information of the target object based on the field value and the preset copywriting target. Visibly, according to the embodiment of the invention, the recommendation information can be generated for the target object meeting the preset object feature information directly based on the preset object feature information and the preset copywriting template configured by the target recommendation dimension indicated by the task, and the recommendation information is used for recommending the target object from the target recommendation dimension when the target object is displayed. According to the recommendation information generation method provided by the embodiment of the invention, the generation efficiency of the recommendation information can be improved.

The invention discloses a marketing copywriting automatic generation method based on deep learning, and belongs to the technical field of marketing copywriting generation. The method comprises the following steps: extracting visual features, functional attributes and text description of a product through a multi-modal fusion model to obtain a comprehensive product representation vector; calculating weight distribution among the features by adopting an attention mechanism to obtain a weighted feature set; mapping the features to a brand style inheritance space through an embedded layer to obtain an embedded representation with a consistent style; carrying out sequence decoding on the basis to generate a preliminary copywriting draft; filtering the efficacy selling point phrases through an operation strategy module to form refined document fragments; and carrying out matching verification by adopting an iterative optimization loop, carrying out backtracking adjustment through consistency verification, and finally generating a marketing copywriting conforming to a brand style and an operation target.

The invention discloses an automatic mining method for a marketing document popular formula based on big data analysis, and belongs to the field of digital marketing intelligent generation. Emotional expression vectors and structural design modes are obtained by analyzing historical document data, emotion generality categories are determined after clustering, and user response intensity is evaluated; and the association rule of the high-response emotion type and the structure mode is mined. A platform exclusive creation rule is determined according to a platform difference refining rule subset, copywriting templates suitable for various crowds are generated by fusing crowd data, and finally the copywriting is output and optimized by matching promotion information and adjusting parameters, so that the problems that traditional copywriting creation depends on artificial experience and is difficult to quantify and optimize are solved, and the copywriting efficiency is improved. And data-driven accurate copywriting generation is realized.

The application provides a text color matching method and device, electronic equipment and storage medium. The method comprises: obtaining a background picture for displaying a target text to be matched, and position information of the target text in the background picture; obtaining color information of the background picture in an HSV color space and a Lab color space; obtaining a color saliency map of the background picture relative to a region where the target text is located based on the color information and a constraint condition of text color matching, and obtaining at least one alternative text color in the color saliency map; wherein the constraint condition comprises at least one of a brightness constraint condition, a hue constraint condition, a saturation constraint condition and a lightness constraint condition, and the constraint condition is obtained based on the color information; and obtaining a final text color of the target text from the alternative text color. Thus, the beneficial effects of not needing to manually set the alternative color of the text in advance, improving the readability of the text color matching, and improving the matching degree with the background color are achieved.

We provide the system. [Solution] Means for receiving input data, A means for generating advertising copy using generative artificial intelligence based on the input data, A means for generating an advertising image using an image generation tool based on the generated advertising text and the input data, A means for generating advertising creative by combining the generated advertising text and advertising images, A user interface means for reviewing and adjusting the generated advertising creative, A system that includes this.

The present specification provides a copy processing method and device, a storage medium and an electronic equipment. The method comprises: obtaining a transaction party identifier in a promotion copy generation instruction, obtaining transaction party characteristics and copy requirement characteristics of the transaction party identifier, inputting the transaction party characteristics and the copy requirement characteristics into a copy generation model to obtain a promotion copy set corresponding to the transaction party identifier, obtaining a selection operation for the promotion copy set, determining a target promotion copy, and transmitting the target promotion copy to a promotion device corresponding to the transaction party identifier for output. By using the present specification, the convenience and practicality of the transaction party in transaction promotion are improved.

The invention provides a model training method and device, a copywriting generation method and device, equipment and a medium, and relates to the technical field of artificial intelligence, in particular to the fields of large models, generative models, text processing and the like. According to the specific implementation scheme, product information of a first product sample is input into a to-be-trained model, an output text is obtained, and the output text comprises a product document; determining content quality feedback information according to the product copywriting in the output text and the historical copywriting of the first product sample; and training the to-be-trained model according to total feedback information determined by using the content quality feedback information to obtain a trained copywriting generation model.

The invention provides a multi-platform-based copywriting keyword recognition and analysis method, which is used for quantifying keywords so as to provide a basis for operation decision making, and comprises the following steps: acquiring copywriting data of a plurality of platforms and metadata associated with the copywriting data, performing word segmentation processing on each piece of copywriting data to obtain each segmented word; performing multi-dimensional scoring on each segmented word based on the metadata to obtain a comprehensive score result corresponding to each segmented word; and generating a word segmentation ranking bottom table based on the comprehensive score result, wherein the word segmentation ranking bottom table is a quantification result of each keyword. According to the method and the device, the copywriting keywords of the plurality of platforms are acquired, and the keywords are subjected to multi-dimensional scoring based on the metadata of the plurality of different platforms, so that when the keywords are analyzed, the keyword commercial value ranking meeting the actual operation requirement can be generated from the dimension analysis of the plurality of platforms; and the keyword analysis is more accurate and comprehensive.

The application provides a commodity marketing copy automatic generation method and system, and belongs to the technical field of data processing under the internet industry. The method comprises the following steps: obtaining a structured selling point list generated by a product information and a competitive product information according to a selling point analysis node; for any subsequent execution node, the following operations are performed: obtaining product supplementary information input by a user at a current execution node and node output results of at least one executed node; generating node output results of the current execution node according to the product supplementary information and the node output results of the at least one executed node; selecting to jump to a next execution node, or when the current execution node is a copy generation node, determining that the node output results of the current execution node are reference output results; performing compliance verification on the reference output results according to a target market, and outputting a marketing copy corresponding to the reference output results. The structured generation of commodity marketing copies for different target markets can be realized, and the copy generation quality is improved.

A digital marketing method, system, program product and storage medium. In the method, after receiving a new task instruction of a user, relevant information is extracted, and a material script is put into a preset marketing channel to start marketing; during the marketing, every time the local time of the system reaches a synchronization node, the task quantity value is obtained, the local and external time are synchronized by means of a distributed algorithm, an encrypted time stamp is generated, and it is verified whether the quantity reaches the standard; if it reaches the standard, it continues to be put into; if it does not reach the standard, it is marked as a potential fault node and continues. The technical scheme provided by the application can execute marketing according to the preset time and quantity, effectively reduce the marketing failure caused by time deviation or data anomaly, improve the accuracy and stability of the execution of the digital marketing task, and thus improve the overall marketing effect.

The invention discloses a copywriting detection and identification method and system, electronic equipment and a medium. In the method, firstly, a copywriting detection request sent by a service system is received, and the copywriting detection request comprises multi-modal content; based on a text extraction algorithm corresponding to each modal, performing text extraction processing on each modal data in the multi-modal content to obtain a to-be-detected text; the text to be detected is detected through at least two detection models, a detection result is generated, and the detection result comprises a structured question set and a modification suggestion set; and finally, sending a detection result to a service system. The copywriting detection and identification method provided by the invention has the characteristics of wide detection range and high detection accuracy.

The invention belongs to the technical field of video generation, and particularly relates to an entity merchant short video generation method and device. The method comprises the steps that S100, merchant information is acquired, and keywords are generated according to the merchant information; s200, acquiring short video data according to the keyword; s300, identifying marketing intentions of the short video data, extracting multi-dimensional features from the short video data of different marketing intentions, and generating a short video copywriting according to the multi-dimensional features; s400, driving a digital human model to broadcast according to the short video copywriting, and generating a short video; s500, determining release information, and releasing the short video; and S600, acquiring recovery data after the short video is released, and optimizing the short video according to the recovery data. According to the method and the device, a plurality of high-quality short videos with different marketing intentions can be quickly generated, closed-loop optimization of the short videos is realized, the short video generation efficiency of entity merchants is improved, and the cost is reduced.

Embodiments of the present application disclose an advertisement creative selection and model training method and device, equipment and a storage medium. The present application relates to the field of artificial intelligence. The method comprises: obtaining candidate advertisement creative data corresponding to a target object; wherein the candidate advertisement creative data comprises an advertisement picture and an advertisement script; obtaining a sparse feature vector and a picture feature vector corresponding to the candidate advertisement creative data, and obtaining a recommendation probability value corresponding to the candidate advertisement creative data based on the sparse feature vector, the picture feature vector and a pre-trained creative selection model; and selecting target advertisement creative data according to the recommendation probability value. That is, in the embodiments of the present application, the creative selection model can be used to automatically select target advertisement creative data from the collected candidate advertisement creative data, and the picture and the text are fused and processed, the problem of creative optimization based on multi-modal in the advertisement system is solved, and the method has good universality.