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Method and device for generating copywriting

A copywriting and module generation technology, applied in the computer field, can solve problems such as unsatisfactory demand and low efficiency in generating commercial poetry copywriting

Active Publication Date: 2018-12-04
BEIJING JINGDONG SHANGKE INFORMATION TECH CO LTD +1
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] In view of this, the embodiments of the present invention provide a method and device for generating copywriting, which can solve the existing problems of low efficiency in generating commodity poetry copywriting, inability to meet needs, and coping with different scenarios and different moods

Method used

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  • Method and device for generating copywriting
  • Method and device for generating copywriting
  • Method and device for generating copywriting

Examples

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Embodiment Construction

[0036] Exemplary embodiments of the present invention are described below in conjunction with the accompanying drawings, which include various details of the embodiments of the present invention to facilitate understanding, and they should be regarded as exemplary only. Accordingly, those of ordinary skill in the art will recognize that various changes and modifications of the embodiments described herein can be made without departing from the scope and spirit of the invention. Also, descriptions of well-known functions and constructions are omitted in the following description for clarity and conciseness.

[0037] figure 1 is a schematic diagram of the main flow of a method for generating text according to an embodiment of the present invention, and the method for generating text may include:

[0038] Step S101, receiving product information, preferred keywords and the number of verses input by the user.

[0039] Wherein, the commodity information may be a commodity SKU. A...

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Abstract

The invention discloses a method and a device for generating copywriting, and relates to the technical field of computers. A specific embodiment of the method comprises: receiving commodity information, emphasis keywords, and the number of verses input by a user; according to the commodity information, obtaining a category of a commodity, to obtain attribute keywords of the commodity in the category; according to the number of verses, selecting N attribute keywords having high relevance with the emphasis keywords; based on the N attribute keywords, obtaining a corresponding poetry, so as to generate a copywriting of the commodity. The method can solve problems that efficiency of existing commodity poetry copywriting generation is low, requirements cannot be satisfied, and existing commodity poetry copywriting cannot be used for different scenes and different artistic conceptions.

Description

technical field [0001] The invention relates to the field of computer technology, in particular to a method and device for generating text. Background technique [0002] With the development of the advertising industry, now merchants hope to use poetry to help product sales when introducing products, and at the same time show the artistic value of products and stimulate consumers' feelings and sympathy. The generation of copywriting such as advertising poems, in addition to poets expressing their true feelings by creating poems after using goods or services, some stores also specially invite some poets to help create advertising poems. Therefore, it is still mainly dependent on manual work, and the quality and style of artificially written advertising poems are completely dependent on the creators, and for the large number of advertising poems that exist in the business world, it is difficult to meet the demand for quantity by manual writing alone. Today, with the rapid dev...

Claims

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Application Information

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IPC IPC(8): G06F17/30G06F17/27
CPCG06F40/211G06F40/216
Inventor 陈佩佩陈蒙宋阳刘瑞雪高维国何晓冬刘晓华申林龚书
Owner BEIJING JINGDONG SHANGKE INFORMATION TECH CO LTD
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