Classification model establishing method, copywriting pushing method and server

A technology of classification model and establishment method, which is applied in the Internet field to achieve the effect of increasing click rate, accurate and efficient copywriting push, and enhancing push value

Active Publication Date: 2019-08-23
ALIBABA GRP HLDG LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

For the problem of how to push articles to users more accurately and effectively without affecting the sales of items on the e-commerce shopping platform, no effective solution has yet been proposed

Method used

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  • Classification model establishing method, copywriting pushing method and server
  • Classification model establishing method, copywriting pushing method and server
  • Classification model establishing method, copywriting pushing method and server

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Embodiment Construction

[0026] In order to enable those skilled in the art to better understand the technical solutions in the present application, the technical solutions in the embodiments of the present application will be clearly and completely described below in conjunction with the drawings in the embodiments of the present application. Obviously, the described The embodiments are only some of the embodiments of the present application, but not all of them. Based on the embodiments in this application, all other embodiments obtained by persons of ordinary skill in the art without creative efforts shall fall within the scope of protection of this application.

[0027] Considering that pushing appropriate articles to users can be regarded as a recommendation problem, that is, the problem of recommending personalized articles to users in appropriate scenarios. However, for e-commerce shopping platforms, users rarely read articles, and even for most users, there is no article reading behavior. For ...

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Abstract

The invention provides a classification model establishing method, a copywriting pushing method and a server, and the method comprises the steps: obtaining a plurality of purchase behavior data and aplurality of reading behavior data; extracting users with purchase behaviors and reading behaviors from the purchase behavior data and the reading behavior data to serve as training samples; and through the positive sample, obtaining a classification model through training, wherein the classification model is used for determining whether a reading copywriting needs to be pushed to a target user ornot according to the behavior data of the user. By means of the mode, the technical problems that an existing copywriting pushing effect is poor, and accuracy is low are solved, and the technical effect of accurately and efficiently pushing copywriting is achieved.

Description

technical field [0001] The application belongs to the technical field of the Internet, and in particular relates to a method for establishing a classification model, a method for pushing copywriting, and a server. Background technique [0002] At present, more and more people purchase the items they need through e-commerce shopping platforms. However, when users make shopping decisions on e-commerce shopping platforms, they are often limited by lack of knowledge and experience, and need to enter other websites (for example: search websites or popular science websites, etc.) to query information related to the items they want to buy , to help you make your own decisions. [0003] Considering that if the data query is transferred from the e-commerce shopping platform to other websites, the shopping link will often be lengthened, resulting in poor user experience. In order to allow users to obtain a more satisfactory shopping experience, e-commerce websites often provide know...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/06
CPCG06Q30/0631G06F16/9535
Inventor 周济民黄恒严玉良郎君司罗
Owner ALIBABA GRP HLDG LTD
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