The invention discloses a content push method, a content push system and a server, and mainly relates to the technical field of computers with an aim to provide a brand-new content push scheme. The content push method includes: receiving behavior data, transmitted by a terminal, of interaction of a user and a virtual situation; according to the behavior data, selecting content corresponding to the user; transmitting the content corresponding to the user to the user. The characteristics of interests, hobbies and the like of the user can be usually reflected by behavior of the user in the virtual situation, so that the content pushed on the basis of analysis of the behavior data of the interaction of the user in the virtual situation is actually pushed according to the characteristics of the interests, hobbies and the like, the pushed content is more targeted, and push efficiency is higher.