Media information processing method and mobile terminal

Abstract

The invention discloses a media information processing method and a mobile terminal. The method comprises that: the mobile terminal detects that an application is in an operation state, at least one advertisement in the advertisement queue maintained by a media information processing system is obtained; when detecting that the condition of displaying an advertisement place on the interface of the application is satisfied, at least one advertisement place is loaded on the interface of the application based on the advertisement place displaying mode corresponding to the satisfied condition, and at least one advertisement is loaded at every advertisement place; when a click event aiming at the advertisement loaded at the advertisement place is detected, the feature information of the advertisement object corresponding to the object advertisement of the click event in at least one dimension is obtained; a control strategy is generated based on feature information of the advertisement object in at least one dimension, and the click event is responded based on the control strategy. The effective utilization rate of the advertisement resource is promoted by using the method provided in the invention, and the pushing precision of the media information is promoted.

Description

technical field [0001] The invention relates to Internet communication technology, in particular to a media information processing method and a mobile terminal. Background technique [0002] Mobile terminals (such as smartphones, tablet computers, and laptops) are currently commonly used terminals for accessing the Internet. With the rapid development of mobile communications, it is possible for users to use mobile terminals to quickly access the Internet. Currently, the 4th generation of mobile terminals can be used Access to the Internet through mobile communication (4G) or wireless compatibility authentication (WiFi). [0003] At the same time, in the process of users accessing the Internet through mobile terminals, advertisers have the need to use advertising resources to push media information advertisements (such as audio, video and application advertisements) to mobile terminal users in a targeted manner. [0004] The advertising resources here are resources that can...

AI Technical Summary

Problems solved by technology

Taking media information as a game application as an example, the maximum capacity of a game application on the iOS platform is 4GB. If a mobile terminal downloads such a large-capacity media information, it will inevitably consume a considerable amount of network communication traffic. Compared with downloading media information through billing communication methods (such as 3G / 4G), mobile terminal users tend to use non-traffic-based communication methods (such as free WiFi, WiFi with a one-time fee according to the contract cycle) to download media information to Avoid excessive consumption of Internet traffic and save Internet costs. Therefore, if the user clicks on the advertisement of media information to trigger the download of media information, if the mobile terminal is in the charging communication mode, the user will often cancel the download of media information This is undoubtedly a waste of advertising resources, which affects the accuracy of media information push, and thus fails to achieve the push effect expected by the media

[0006] To sum up, in the prior art, there is no effective solution for how to improve the effective utilization of advertising resources and improve the accuracy of media information when pushing media information to mobile terminals.

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