Content push method, content push system and server

A content and sending technology, applied in the computer field, can solve the problem of spending a lot of time, and achieve the effect of high push efficiency and strong pertinence

Active Publication Date: 2015-01-21
BEIJING QIHOO TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

But users are not always web browsing, a lot of time is using various other types of applications, for example, many users will spend a lot of time playing games
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  • Content push method, content push system and server
  • Content push method, content push system and server
  • Content push method, content push system and server

Examples

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[0018] Hereinafter, exemplary embodiments of the present disclosure will be described in more detail with reference to the accompanying drawings. Although the drawings show exemplary embodiments of the present disclosure, it should be understood that the present disclosure can be implemented in various forms and should not be limited by the embodiments set forth herein. On the contrary, these embodiments are provided to enable a more thorough understanding of the present disclosure and to fully convey the scope of the present disclosure to those skilled in the art.

[0019] Such as figure 1 As shown, an embodiment of the present invention provides a content pushing method, which includes:

[0020] Step 110: Receive the behavior data of the interaction between the user and the virtual situation sent by the terminal. In this embodiment, the virtual situation (Virtual Situation, VS) is a purposeful interactive experience completely carried out in a virtual information environment. Th...

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Abstract

The invention discloses a content push method, a content push system and a server, and mainly relates to the technical field of computers with an aim to provide a brand-new content push scheme. The content push method includes: receiving behavior data, transmitted by a terminal, of interaction of a user and a virtual situation; according to the behavior data, selecting content corresponding to the user; transmitting the content corresponding to the user to the user. The characteristics of interests, hobbies and the like of the user can be usually reflected by behavior of the user in the virtual situation, so that the content pushed on the basis of analysis of the behavior data of the interaction of the user in the virtual situation is actually pushed according to the characteristics of the interests, hobbies and the like, the pushed content is more targeted, and push efficiency is higher.

Description

technical field [0001] The present invention relates to the field of computer technology, in particular to a content pushing method, a content pushing system and a server. Background technique [0002] At present, mobile phone users or computer users can receive a large amount of pushed content every day. The type of pushed content is relatively complex, which can be news, advertisements, or other various services, etc., and is provided to users through various methods such as short messages and emails. [0003] Many websites analyze the user's interests and hobbies based on the user's browsing records and input keywords on their web pages, and determine the information or products that need to be pushed to the user based on the user's hobbies and hobbies. push. But users are not always web browsing, a lot of time is using various other types of applications, for example, many users will spend a lot of time playing games. In the prior art, it is still not possible to analy...

Claims

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Application Information

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IPC IPC(8): G06F17/30G06Q30/02
CPCG06F16/951G06F16/9535G06Q30/0277
Inventor 陈曦姜思淼廖志鹏
Owner BEIJING QIHOO TECH CO LTD
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