Message pushing method and device

A message push and message technology, applied in the field of data processing, can solve problems such as weak user personalization, low click-through rate, and lack of orientation

Inactive Publication Date: 2018-03-06
BEIJING QIHOO TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] In view of this, the present invention provides a method and device for pushing messages, the main purpose of which is to solve the problem that existing users who are screened for pushing messages in different scenarios are random, or send messages through a wide range of links to push, so that the push User personalization is weak and there is no directionality. When the user does not click on the push message, it will also cause wasted traffic, and the click rate is low, resulting in the problem of useless push

Method used

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Embodiment Construction

[0056] Exemplary embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. Although exemplary embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure may be embodied in various forms and should not be limited by the embodiments set forth herein. Rather, these embodiments are provided for more thorough understanding of the present disclosure and to fully convey the scope of the present disclosure to those skilled in the art.

[0057]The embodiment of the present invention provides a method for pushing messages, such as figure 1 As shown, the method includes:

[0058] 101. Obtain the user portrait of the message to be pushed.

[0059] Wherein, the user portrait is a user portrait used to reflect the user's identity when the user registers or logs in to different applications. Generally, in order to reflect the user's identity, the uploaded or downloaded ...

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Abstract

The invention discloses a message pushing method and device, and relates to the technical field of data processing. The message pushing method and device mainly aim at solving the problems that usersaiming at the message pushing screening in different scenes in the prior art are random, or the pushing is performed through large-range message link sending, so that the pushed users have lower individuation; directionality is not realized; when the users do not click the pushed messages, the flow waste can also be caused; the click rate is lower; useless pushing is caused. The method provided bythe invention has the main technical scheme that the method comprises the following steps of obtaining user portraits of messages to be pushed; extracting attribute features in the user portraits; determining the message pushing users by combining the user screening prediction models, wherein the user screening prediction models are used for screening the users expected to have the clicking behaviors after the message pushing according to the attribute features; pushing the messages for the user. The method and the device are mainly used for message pushing.

Description

technical field [0001] The present invention relates to the technical field of data processing, in particular to a message pushing method and device. Background technique [0002] Message push refers to the process in which the server sends a message link to the client, and when the user clicks on the message link through the client, the process of pushing a specific message. In particular, with the generalization of the push function in different applications of terminal devices, for example, an application platform will push messages such as red envelopes and advertisements to users, so that users can receive pushed messages in a timely manner. important. [0003] At present, the existing users who are screened for message push in different scenarios are random, or push through a wide range of message links. However, random or large-scale push messages make the push users weaker in personalization and not directional Sex, when the user does not click on the push message,...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/30
CPCG06F16/9535
Inventor 史东杰李强周楠
Owner BEIJING QIHOO TECH CO LTD
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