Message pushing method and device

A message push and message technology, applied in the field of data processing, can solve problems such as weak user personalization, low click-through rate, and lack of orientation
CN107766580AInactive Publication Date: 2018-03-06BEIJING QIHOO TECH CO LTD
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Patent Information

Authority / Receiving Office
CN Β· China
Patent Type
Applications(China)
Current Assignee / Owner
BEIJING QIHOO TECH CO LTD
Publication Date
2018-03-06
Estimated Expiration
Not applicable Β· inactive patent

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Abstract

The invention discloses a message pushing method and device, and relates to the technical field of data processing. The message pushing method and device mainly aim at solving the problems that usersaiming at the message pushing screening in different scenes in the prior art are random, or the pushing is performed through large-range message link sending, so that the pushed users have lower individuation; directionality is not realized; when the users do not click the pushed messages, the flow waste can also be caused; the click rate is lower; useless pushing is caused. The method provided bythe invention has the main technical scheme that the method comprises the following steps of obtaining user portraits of messages to be pushed; extracting attribute features in the user portraits; determining the message pushing users by combining the user screening prediction models, wherein the user screening prediction models are used for screening the users expected to have the clicking behaviors after the message pushing according to the attribute features; pushing the messages for the user. The method and the device are mainly used for message pushing.
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Description

technical field

[0001] The present invention relates to the technical field of data processing, in particular to a message pushing method and device. Background technique

[0002] Message push refers to the process in which the server sends a message link to the client, and when the user clicks on the message link through the client, the process of pushing a specific message. In particular, with the generalization of the push function in different applications of terminal devices, for example, an application platform will push messages such as red envelopes and advertisements to users, so that users can receive pushed messages in a timely manner. important.

[0003] At present, the existing users who are screened for message push in different scenarios are random, or push through a wide range of message links. However, random or large-scale push messages make the push users weaker in personalization and not directional Sex, when the user does not click on the push message,...

Claims

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