Looking for breakthrough ideas for innovation challenges? Try Patsnap Eureka!

Message pushing method and device, and programmable device

A message push and device technology, applied in special data processing applications, network data retrieval, instruments, etc., can solve the problem of low efficiency of message push

Inactive Publication Date: 2018-07-06
ALIBABA (CHINA) CO LTD
View PDF9 Cites 15 Cited by
  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

At present, message push is usually obtained by estimating the user's interest to obtain the corresponding message for pushing. For example, after estimating the interest of the target user, the estimated user has the same interest characteristics and browsed the message and push it to the target who has not read the message. However, in practical applications, due to the influence of environmental factors and psychological factors on the real-time individual behavior of users browsing news, the estimated user interests may not accurately reflect the individual behavior of users browsing news. It is not necessarily possible to obtain the expected click conversion rate (the probability that the pushed message is clicked or browsed by the user), and the efficiency of message push is not high

Method used

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
View more

Image

Smart Image Click on the blue labels to locate them in the text.
Viewing Examples
Smart Image
  • Message pushing method and device, and programmable device
  • Message pushing method and device, and programmable device
  • Message pushing method and device, and programmable device

Examples

Experimental program
Comparison scheme
Effect test

Embodiment Construction

[0049] Various exemplary embodiments of the present invention will now be described in detail with reference to the accompanying drawings. It should be noted that the relative arrangements of components and steps, numerical expressions and numerical values ​​set forth in these embodiments do not limit the scope of the present invention unless specifically stated otherwise.

[0050] The following description of at least one exemplary embodiment is merely illustrative in nature and in no way taken as limiting the invention, its application or uses.

[0051] Techniques, methods and devices known to those of ordinary skill in the relevant art may not be discussed in detail, but where appropriate, such techniques, methods and devices should be considered part of the description.

[0052] In all examples shown and discussed herein, any specific values ​​should be construed as exemplary only, and not as limitations. Therefore, other instances of the exemplary embodiment may have dif...

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More

PUM

No PUM Login to View More

Abstract

The invention discloses a message pushing method and device and a programmable device. The message pushing method comprises the following steps: confirming a number of target users of a target messageto be pushed; selecting first pushing users whose number conforms to a first pushing proportion from the number of target users, so as to push the target message and obtain the corresponding first pushing results; pushing the target message to the target users except the first pushing users according to the obtained first pushing results. According to the message pushing method and device and theprogrammable device, the expected message pushing results can be ensured, and the message pushing efficiency can be improved.

Description

technical field [0001] The present invention relates to the technical field of data push, and more specifically, to a message push method, device and programmable device. Background technique [0002] With the rapid development of mobile Internet technology and the popularization of intelligent electronic equipment, people have long been accustomed to accessing the Internet to obtain information, and the Internet has become one of the mainstream information dissemination platforms today. One of the means. [0003] Message push is usually an information dissemination platform (such as an application service platform with a message push function, etc.) that pushes the information that users expect to obtain (such as news, advertisements, etc.) to users in the form of messages, which can effectively improve the efficiency of information release. . At present, message push is usually obtained by estimating the user's interest to obtain the corresponding message for pushing. Fo...

Claims

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More

Application Information

Patent Timeline
no application Login to View More
IPC IPC(8): H04L29/08G06F17/30
CPCG06F16/951H04L67/55H04L67/60G06F16/00
Inventor 易凌云
Owner ALIBABA (CHINA) CO LTD
Who we serve
  • R&D Engineer
  • R&D Manager
  • IP Professional
Why Patsnap Eureka
  • Industry Leading Data Capabilities
  • Powerful AI technology
  • Patent DNA Extraction
Social media
Patsnap Eureka Blog
Learn More
PatSnap group products

Browse by: Latest US Patents, China's latest patents, Technical Efficacy Thesaurus, Application Domain, Technology Topic, Popular Technical Reports.

© 2024 PatSnap. All rights reserved.Legal|Privacy policy|Modern Slavery Act Transparency Statement|Sitemap|About US| Contact US: help@patsnap.com