Advertisement information pushing method and device

A technology of advertising information and advertising, applied in the field of video processing, can solve the problems of inefficiency in receiving or accepting, pushing advertising information, and avoiding them, and achieve the effect of improving efficiency, high efficiency, and improving accuracy

Inactive Publication Date: 2013-07-24
TVMINING BEIJING MEDIA TECH
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] In the process of realizing the present invention, the inventor found that the existing technology has at least the following disadvantages: in today's information explosion, consumers receive more advertising information than the load, and they often adopt an attitude of avoiding the special ones for a large amount of advertising information. let alone receiving or accepting
Therefore, the existing advertising information push method is extensive push, and the efficiency of pushing advertising information is low

Method used

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  • Advertisement information pushing method and device
  • Advertisement information pushing method and device
  • Advertisement information pushing method and device

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0051] figure 1 It is a flowchart of a method for pushing advertisement information provided in Embodiment 1 of the present invention. The executive body of the method for pushing advertisement information in this embodiment is a device for pushing advertisement information. Such as figure 1 As shown, the method for pushing advertisement information of this embodiment may specifically include the following steps:

[0052] Step 100: Obtain picture content information from a video image;

[0053] The picture content information in this embodiment is that except for the background, all pictures with their own characteristics that can exist as a single entity in the video image, such as pictures of clothes, shoes, books, people, or any trademark.

[0054] Preferably, before obtaining the picture content information from the video image, the method further includes the step of receiving the input click instruction. Obtain the picture content information from the video image according to...

Embodiment 2

[0082] figure 2 It is a flowchart of a method for pushing advertisement information provided in Embodiment 2 of the present invention. The advertising information push method of this embodiment is described above figure 1 On the basis of the following optional embodiments, the technical solution of the present invention is further described in more detail. Such as figure 2 As shown, the method for pushing advertisement information of this embodiment may specifically include the following steps:

[0083] Step 200: Decode the video image, and obtain picture content information from the decoded image;

[0084] Step 201: Segment the video image according to color and texture to obtain A image blocks; then merge the divided image blocks based on the contrast between the foreground and the background to obtain N first content blocks;

[0085] Step 202: Segment the preset advertising product image according to color and texture to obtain B image blocks; then merge the segmented image blo...

Embodiment 3

[0095] image 3 It is a schematic structural diagram of a device for pushing advertisement information provided in Embodiment 3 of the present invention. Such as image 3 As shown, the device for pushing advertisement information in this embodiment may specifically include: an acquisition module 10, a calculation module 11, a judgment module 12, and a push module 13.

[0096] The obtaining module 10 is used to obtain picture content information from the video image; preferably, the obtaining module 10 is used to receive the input click instruction; and obtain the picture content information from the video image according to the received click instruction. The calculation module 11 is connected to the acquisition module 10. The calculation module 11 is used to calculate the degree of matching between the image content information acquired by the acquisition module 10 and the preset image content information of the advertisement product image; the judgment module 12 is connected to ...

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Abstract

The invention discloses an advertisement information pushing method and device. The method comprises the following steps of; obtaining picture content information from a video image; calculating the matching degree of the picture content information and a preset advertisement commodity picture; judging whether the matching degree is more than or equal to a preset threshold value; and if the matching degree is more than or equal to the preset threshold value, pushing advertisement information relevant to the preset advertisement commodity picture in the video image. The invention also discloses a device used for realizing the method. According to the technical scheme disclosed by the invention, when the matching degree of the picture content information in the video image and the preset advertisement commodity picture is more than or equal to the preset threshold value, the advertisement information relevant to the preset advertisement commodity picture is pushed in the video image, the attention of a consumer can be attracted, the attention rate on the advertisement information by the consumer is increased, and the advertisement information pushing efficiency is higher.

Description

Technical field [0001] The invention relates to the technical field of video processing, in particular to a method and device for pushing advertisement information. Background technique [0002] With the increasing advancement of technology, people have more and more ways to publish and obtain advertising information in their daily lives. With the development of various network online video technologies, various online video websites have appeared. [0003] In related technologies, in order to increase the operation of each online video website, each online video website cooperates with operators of various virtual or real products to push the advertisement information of each product to consumers during the process of playing videos on the video website, thereby making consumption The person can learn about the product. At present, when a video website pushes product advertising information, in order not to affect consumers' viewing of video content, it usually chooses to insert...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02G06T7/40G06T5/50
Inventor 刘赵杰
Owner TVMINING BEIJING MEDIA TECH
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