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Method and device for pushing advertisement information

A technology for advertising information and advertising, applied in the field of video processing, can solve the problems of low efficiency of pushing advertising information, inability to receive or accept, and avoidance, etc., and achieve the effects of high efficiency, improved efficiency, and improved accuracy.

Inactive Publication Date: 2016-09-14
TVMINING BEIJING MEDIA TECH
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] In the process of realizing the present invention, the inventor found that the existing technology has at least the following disadvantages: in today's information explosion, consumers receive more advertising information than the load, and they often adopt an attitude of avoiding the special ones for a large amount of advertising information. let alone receiving or accepting
Therefore, the existing advertising information push method is extensive push, and the efficiency of pushing advertising information is low

Method used

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  • Method and device for pushing advertisement information
  • Method and device for pushing advertisement information
  • Method and device for pushing advertisement information

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0051] figure 1 It is a flowchart of a method for pushing advertisement information provided in Embodiment 1 of the present invention. The execution subject of the advertising information pushing method in this embodiment is the advertising information pushing device. Such as figure 1 As shown, the method for pushing advertisement information in this embodiment may specifically include the following steps:

[0052] Step 100, obtaining picture content information from video images;

[0053] The picture content information in this embodiment refers to all pictures in the video image that have their own characteristics and can exist as an entity independently, such as pictures of clothes, shoes, books, characters, or any trademarks, etc., except for the background.

[0054] Preferably, before obtaining the image content information from the video image, a step is further included: receiving an input click instruction. Obtain image content information from the video image acco...

Embodiment 2

[0082] figure 2It is a flow chart of the method for pushing advertisement information provided in Embodiment 2 of the present invention. The method for pushing advertisement information in this embodiment is described above figure 1 On the basis of its subsequent optional embodiments, the technical solution of the present invention is further described in more detail. Such as figure 2 As shown, the method for pushing advertisement information in this embodiment may specifically include the following steps:

[0083] Step 200, decoding the video image, and obtaining image content information from the decoded image;

[0084] Step 201, segment the video image according to color and texture to obtain A image blocks; then merge the segmented image blocks based on the contrast between foreground and background to obtain N first content blocks;

[0085] Step 202: Segment the preset advertising commodity picture according to color and texture to obtain B image blocks; then merge ...

Embodiment 3

[0095] image 3 It is a schematic structural diagram of an advertisement information pushing device provided in Embodiment 3 of the present invention. Such as image 3 As shown, the apparatus for pushing advertisement information in this embodiment may specifically include: an acquisition module 10 , a calculation module 11 , a judgment module 12 and a push module 13 .

[0096] The obtaining module 10 is used to obtain picture content information from video images; preferably, the obtaining module 10 is used to receive input click instructions; and obtain picture content information from video images according to the received click instructions. The calculation module 11 is connected with the acquisition module 10, and the calculation module 11 is used to calculate the matching degree of the picture content information obtained by the acquisition module 10 and the picture content information of the preset advertising product picture; the judgment module 12 is connected with t...

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Abstract

The invention discloses an advertisement information pushing method and device. The method comprises the following steps of; obtaining picture content information from a video image; calculating the matching degree of the picture content information and a preset advertisement commodity picture; judging whether the matching degree is more than or equal to a preset threshold value; and if the matching degree is more than or equal to the preset threshold value, pushing advertisement information relevant to the preset advertisement commodity picture in the video image. The invention also discloses a device used for realizing the method. According to the technical scheme disclosed by the invention, when the matching degree of the picture content information in the video image and the preset advertisement commodity picture is more than or equal to the preset threshold value, the advertisement information relevant to the preset advertisement commodity picture is pushed in the video image, the attention of a consumer can be attracted, the attention rate on the advertisement information by the consumer is increased, and the advertisement information pushing efficiency is higher.

Description

technical field [0001] The present invention relates to the technical field of video processing, in particular to a method and device for pushing advertisement information. Background technique [0002] With the advancement of science and technology, there are more and more ways for people to publish and obtain advertising information in their daily life. Wherein along with the development of various network online video technologies, there have been various online video websites. [0003] In related technologies, in order to increase operations, each online video website cooperates with operators of various virtual or real products, and pushes advertisement information of each product to consumers during the process of playing videos on the video website, so that consumers be able to learn about the product. At present, when video websites push product advertisement information, in order not to affect consumers watching video content, they usually choose to insert adverti...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06Q30/02G06T7/40G06T5/50
Inventor 刘赵杰
Owner TVMINING BEIJING MEDIA TECH
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