A classification model establishment method, copy text push method and server

A technology for classification models and establishment methods, applied in the Internet field, to achieve accurate and efficient copywriting push, increase push value, and increase click-through rate

Active Publication Date: 2022-07-29
ALIBABA GRP HLDG LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

For the problem of how to push articles to users more accurately and effectively without affecting the sales of items on the e-commerce shopping platform, no effective solution has yet been proposed

Method used

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  • A classification model establishment method, copy text push method and server
  • A classification model establishment method, copy text push method and server
  • A classification model establishment method, copy text push method and server

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Embodiment Construction

[0026] In order to make those skilled in the art better understand the technical solutions in the present application, the technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the accompanying drawings in the embodiments of the present application. Obviously, the described The embodiments are only a part of the embodiments of the present application, but not all of the embodiments. Based on the embodiments in the present application, all other embodiments obtained by persons of ordinary skill in the art without creative work shall fall within the protection scope of the present application.

[0027] Considering that pushing suitable articles to users can be regarded as a recommendation problem, that is, the problem of recommending personalized articles to users in suitable scenarios. However, for the e-commerce shopping platform, the user's article reading behavior is very small, and even for most us...

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Abstract

The present application provides a method for establishing a classification model, a method for pushing a copy, and a server, wherein the method for establishing a classification model includes: acquiring a plurality of purchasing behavior data and a plurality of reading behavior data; , users with purchasing behaviors and reading behaviors are extracted as training samples; through the positive samples, a classification model is obtained by training, wherein the classification model is used to determine whether it is necessary to push reading texts to the target user according to the user's behavior data. Through the above method, the existing technical problems of poor copywriting effect and low accuracy are solved, and the technical effect of accurate and efficient copywriting push is achieved.

Description

technical field [0001] The present application belongs to the field of Internet technologies, and in particular relates to a method for establishing a classification model, a method for pushing a copy, and a server. Background technique [0002] At present, more and more people are buying the items they need through e-commerce shopping platforms. However, when users make shopping decisions on e-commerce shopping platforms, they are often limited by lack of knowledge and experience, and need to enter other websites (such as search websites or popular science websites) to inquire about the information related to the items they want to buy , to help you make decisions. [0003] Considering that if you transfer from the e-commerce shopping platform to other websites for data query, the shopping link will often become longer, resulting in poor user experience. In order to allow users to obtain a more satisfactory shopping experience, e-commerce websites often provide knowledge ...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06Q30/06
CPCG06Q30/0631G06F16/9535
Inventor 周济民黄恒严玉良郎君司罗
Owner ALIBABA GRP HLDG LTD
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