Method and device for tagging elements of advertisement creative work

A labeling and advertising technology, applied in the field of image processing, can solve the problem of not being able to label advertising elements

Active Publication Date: 2016-12-07
GUANGZHOU KUAIZI INFORMATION TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] In order to overcome the deficiencies of the prior art, one of the purposes of the present invention is to provide a method for labeling creative elements of advertisements, which can solve the problem of not being abl

Method used

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  • Method and device for tagging elements of advertisement creative work

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Embodiment Construction

[0034] Below, in conjunction with accompanying drawing and specific embodiment, the present invention is described further:

[0035] like figure 1 As shown, the present invention provides a method for labeling advertising creative elements, including the following steps:

[0036] S1: Obtain each advertising element in the advertising creative, the advertising element is a component of the advertising creative, that is, each small unit that constitutes the advertising creative;

[0037] Advertisement creative is the so-called advertisement. An advertisement creative contains a variety of advertising elements. For example, the advertising elements may include LOGO, product, model, copywriting, etc. For example, an advertisement about watches may include the advertising elements of the A watch, the watch’s brand LOGO, text description, and a model wearing the watch; corresponding to different advertising elements, such as the advertising element of a product, it may correspond t...

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Abstract

The invention discloses a method and device for tagging elements of an advertisement creative work. The method comprises the following steps: S1, acquiring each advertisement element of the advertisement creative work, each advertisement element being each unit to form the advertisement creative work; S2, configuring corresponding physical attribute tags for each advertisement element or a combination of a plurality of advertisement elements; and S3, receiving the settings of humanistic attribute tags, commercial attribute tags and audience emotion tags of the advertisement creative work. The technical scheme provided by the invention can provide a more comprehensive and subdivided creativity tag technique, which can specifically tag each advertisement element of the advertisement creative work independently, such as the Logo, model, product, copywriting, button, background and the like. By tagging different advertisement elements, the advertisement creative work can be effectively divided into more specific contents; and the method and device for tagging elements of the advertisement creative work has great significance to big data analysis of advertisement creative works.

Description

technical field [0001] The invention belongs to the technical field of image processing, and in particular relates to a method and a device for tagging advertising creative elements. Background technique [0002] At present, although some advertising technology companies will pay attention to, analyze and interpret the characteristics of advertising creativity, and put some labels on the creativity, such as the label "blue" for the color and "small and fresh" for the style, they are basically aimed at The labeling of the creative whole picture is not detailed enough and not complete enough. [0003] The current labeling of the whole image has no way to specifically divide the ideas, and there is no way to effectively evaluate the ideas. Contents of the invention [0004] In order to overcome the deficiencies of the prior art, one of the purposes of the present invention is to provide a method for labeling creative elements of advertisements, which can solve the problem of...

Claims

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Application Information

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IPC IPC(8): G06F17/30G06Q30/02
CPCG06Q30/0242G06F16/5866
Inventor 谢统玲吴海洋陈万锋李韶辉
Owner GUANGZHOU KUAIZI INFORMATION TECH CO LTD
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