Online advertisement system and method for providing an online service based on a social commerce game

Abstract

This is the invention of the system and method for on-line advertisement involving easy, friendly and non-professional social commerce games such as 'Rock-Scissors-Paper', 'Ladder Game' or Dice Game' by which users get interested in, in promotion of participation, and granted incentives according to the performance in the game. In other words, this invention is about favoring both users and advertisers by way of incentivizing participation and offering cost-efficient, methodical and 'targeted' means of on-line, real-time advertisement and service thereof. In establishment thereof, this invention is to establish, in offering the on-line advertisement system and service thereof, an Advertisement Registry, Social Advertisement Server (1) comprising Game Program Operator, Data Collator and Standings Manager, Advertiser's Server and User Server administering users being the subject of advertisement. In addition, this invention is to further establish a sequence of advertiser registration, advertisement acceptance, participation inducement, game play application, game execution, advertisement exposure and incentive grant.

Description

technical field [0001] The present invention relates to an online advertising system and its service method. More specifically, it relates to a social business game-based online advertising system and its service method. It is a social business battle game that does not require professionalism or proficiency, for example, Using simple game games such as rock-paper-scissors, climbing ladders, and rolling dice as a medium to attract users' attention, by providing rewards based on the winning rate of the game, the user's spontaneous participation will be further increased. Real-time display of advertisements to users participating in the game can create a new form of online advertising revenue model. Background technique [0002] As we all know, in this rapidly changing trend of the times, the competition for survival of enterprises is becoming increasingly fierce, which is the reality today. [0003] Therefore, in order to respond to such rapidly changing market changes and t...

AI Technical Summary

Problems solved by technology

[0011] However, as far as the aforementioned social network service is concerned, there is a problem that said social game is just a simple game service mainly based on the formation of interpersonal relationships, and there is no plan to create new commercial profits or obtain advertisements. In addition, although the social business can obtain the effect of purchasing items at an unusually low price, this is only limited to users who decide to purchase items. For users who try to spread item information through social networks, except There will be no compensation other than the decision to purchase the item

[0012] For example, although the original social commerce service obtains advertising fees and sales commissions from the corresponding item sellers based on the user's establishment of contacts and dissemination of item information, it does not provide any compensation (reward) for the user's efforts. The general way to obtain profits is to let the sellers who want to sell items through social commerce fully bear the cost of posting advertisements on social commerce websites for selling the items, and the social commerce operators themselves exclusively enjoy the payment, which is very It is unreasonable, and there is no countermeasure or plan for how to stimulate the expectations of users (Users) who may become substantive potential customers and attract them to participate more spontaneously and actively. This is another problem in service operation. extremely inefficient problem

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