60results about How to "Improve advertising efficiency" patented technology

Through instant communication platform (ICP), the method is in use for the user advertisement (ad) server to push ad information preferred by user to the user terminal. Thus, the invention solves issues that in current technique, the system for playing ad in the instant communication system can play fixed ad only, and the system cannot play relevant ad information based on condition of user so as to cause interference on users and affect effects of ad. The invention also discloses the system in use for sending ad to users on ICP.

The invention discloses a mobile terminal push service method based on Wi-Fi positioning. According to the mobile terminal push service method based on the Wi-Fi positioning, a user has access to a Wi-Fi network at first through a terminal, and after the selection and positioning are conducted, a wireless access point (AP) or the terminal transmits the wireless signal features needed by the positioning to a server; the server determines the position of the terminal according to existing models and algorithms, then mobile services related to positioning are provided for the user, the mobile services comprise advertisement pushing and broadcasting (particularly related to the position of the user), area searching, positioning and navigation of the target object, crowd positioning, derived services and the like. The mobile terminal push service method based on Wi-Fi positioning can be applied to large public places such as a market and an exhibition hall, and specific, real-time, fining, convenient and fast area mobile service is provided for the user.

A method of marketing goods and/or services using discount purchasing incentives. The method provides customized discount coupon cards, books, or similar media, designed and arranged to carry and display a list of participating vendors, the cards containing a number of opportunities to redeem or otherwise utilize the designated discount at each respective vendor's place of business, or website. A graphical user interface and plurality of coupon carrying media support the ability of a consumer to personally customize any number of discounted purchase offers by choosing from a list of categories and sub-categories of manufacturer or retailer discount offers displayed on a network, such as the world wide web. After selecting offers that have been posted by local or national merchants, the specific discount information may be transmitted to an offer database, whereupon customized discount coupon cards, books, or other offer carrying media may be created for distribution to the consumer. Each customized card, or book etc., may be designed to display the specific offers chosen by the consumer and is transmitted to an in-house or outsourced printer, or encoder, for creation. The consumer's choices, geographic location, and other demographic information may be stored in a selections database designed to transmit the coupon utilization and ultimate sales information back to the manufacturers and retailers that provided the original discount offers.

Provided are a system and method for providing a wireless network service to a user terminal free of charge, by providing a doorway page for exposing an advertisement on the user terminal provided with the wireless network service through an access point. Accordingly, the user terminal may be provided with the wireless network service free of charge, other than the cost of viewing the advertisement exposed on the doorway page. An advertiser and a proprietor may expose the advertisement at the cost of providing the free wireless network service.

The invention provides an advertisement distributing method and system. The advertisement distributing method includes the steps of obtaining advertisement resource information, wherein the advertisement resource information at least comprises advertisement display information and advertisement execution information, and the advertisement execution information is used for executing operation of advertisement products corresponding to the advertisement display information; sending the advertisement display information to an advertisement display module; sending the advertisement execution information to an advertisement execution module; broadcasting the advertisement display information through the advertisement display module; displaying an advertisement execution interface through the advertisement execution module according to the advertisement execution information. According to the advertisement distributing method and system, the advertisement resource information is divided into the advertisement display information and the advertisement execution information, and advertisement information corresponding to the two parts are synchronously sent to two related terminals through an advertisement control module for synchronous display. When a user watches displayed advertisements, the user can directly carry out advertisement execution operation conveniently, and advertising efficiency is improved.

Disclosed is a precision marketing management system based on a residential customer development mode of an automobile dealer. A computer (1) is respectively connected with a cartographic and geographic information database (2), a display and operation device (3), an owner information database (4), a dealer information database (5), a residential information database (6) and an owner after-sale database (8), the owner information database, the dealer information database and the residential information database form a real-time synchronization structure, and a CPU (central processing unit) of the computer is used for operation to obtain accurate analysis results. As the system pays attention to an owner, a residential district and the dealer by means of historical data, real target customers and distribution regularities thereof can be more accurately and pertinently found, marketing capacity and level are improved based on profession and quantification, advertising efficiency can be greatly improved, marketing target customers are efficiently found, operating cost is saved, and the system is applicable to auxiliary means and technical support for integrally upgrading marketing of the automobile dealer.

The invention provides an Internet advertisement system operation method with high attraction to users and high user conversion efficiency, comprising the following steps: an Internet advertisement system is connected with an operation merchant terminal and a third-party payment platform account number of the operation merchant is obtained; Obtaining revenue through the Internet advertising systemand distributing the preset proportion of revenue to the third-party payment platform account of the operator through the third-party payment platform; The Internet advertisement system comprises a management platform, a mobile app and a terminal. The invention has the beneficial effect that the business model and the management system based on the intelligent advertisement machine rely on the internet of things, the cloud system, the big data and the advertisement displayed on the payment page of the mobile communication equipment, thereby reducing the operation cost and increasing the advertisement effect. In addition to providing paid goods and services, it can also provide free goods and services to attract users and increase the effectiveness of advertising.

The invention provides a vehicle-road communication based advertisement transmission method and system and an advertisement transmission server. The method comprises: receiving vehicle information sent by a roadside unit, wherein the vehicle information comprises vehicle identifiers as well as speed information, position information, lane information and user preference information corresponding to each vehicle identifier; according to the user preference information corresponding to each vehicle identifier, obtaining at least one user cluster; determining a to-be-transmitted user cluster from the user clusters; according to visible range information of an electronic screen corresponding to the roadside unit on a lane, user preference information contained in the to-be-transmitted user cluster, and the speed information, the position information and the lane information corresponding to each vehicle identifier, determining a transmission moment, transmission duration and first transmission content; and according to the transmission moment and the transmission time, triggering the electronic screen to transmit the first transmission content. Therefore, the problems of incapability of transmitting personalized advertisement content for different users and relatively poor advertisement effect in the prior art are solved.

The invention provides a method for presenting advertisement information on a set-top box. The specific presenting process includes the steps: collecting one-way advertisements, adding labels, associating all the advertisements and the corresponding labels to generate a database, and transmitting the database and a data pool formed by all advertisement data to a set-top box end; collecting viewing behaviors of users by the set-top box end and performing statistical analysis to generate local reference data; and filtering the advertisement information suitable for being displayed by the local set-top box from the advertisement information data pool according to the local reference data and then presenting the advertisement information. Compared with the prior art, the method for presenting the advertisement information on the set-top box has the advantages that locally displayed advertisements and the local users are associated, the advertisements are accurately injected, and accordingly, advertising effects and efficiency are improved.

An advertisement system using an embedded map is disclosed, which increases advertisement profits of a service enterpriser (i.e., a service provider) using an embedded map. The advertisement system using an embedded map includes a Space of Interest (SOI) server for generating location based data using SOI information, and an advertisement server for collecting/storing log information of advertisement information exposed on the embedded map of a user terminal, and providing advertisement content information to an advertisement region of the embedded map using the location based data.

The invention discloses an advertisement quality assessment method and device, and the method comprises the steps: photographing a behavior image of a user at an initial moment of advertisement play, and enabling the behavior image to serve as a reference image; collecting the behavior image of the user at a preset time interval in a process of advertisement play, and comparing the collected behavior images with the reference image; obtaining the differences between the behavior images and the reference images, and marking the features of the user in each preset time period according to the differences between the behavior images and the reference images; and enabling the features of the user in each preset time periods to be mapped to the advertisement quality of the preset time period, so that an evaluator carries out the evaluation. The invention solves a technical problem that the advertisement efficiency cannot be improved timely because the user's satisfaction for the advertisement cannot be simply and quickly obtained in the prior art.

The invention relates to a mobile thing interconnection system which comprises intelligent commercial terminals, intelligent mobile terminals, an operation management terminal and a cloud server. Theintelligent commercial terminals, the intelligent mobile terminals and the operation management terminal are all provided with network modules; the intelligent commercial terminals, the intelligent mobile terminals and the operation management terminal are respectively communicated with the cloud server by a network; and the intelligent commercial terminals, the intelligent mobile terminals and the operation management terminal are also communicated by the network. By the mobile thing interconnection system provided by the invention, various intelligent commercial terminals and intelligent mobile terminals, which are distributed everywhere, are connected, so that the entire mobile IoT (Internet of Things) covers each region and corner of a city, and fresh foods such as freshly squeezed orange juice and the like and other high-quality finished product commodities can be provided for residents in the full city in 24 hours.

The invention discloses an advertisement information positioning and displaying method and a corresponding device, equipment and medium thereof. The displaying method comprises the following steps: acquiring a video stream of an anchor user in a live broadcast room and correspondingly carried coordinate information; playing the video stream in a video player of a live broadcasting room; obtainingadvertisement information, wherein the advertisement information comprises a visual object and a link serving as a remote access entrance; and positioning and restoring a display area for displaying advertisement information from a playing window of the video stream according to the coordinate information, and displaying a visual object in the advertisement information in the display area, so thatthe visual object is suitable for opening the link in response to a touch event. According to the invention, technical integration of network live broadcast and electronic commerce is achieved, and alive broadcast room anchor user is allowed to define the advertisement display area in the video stream by means of articles, so that the live broadcast room user can acquire related advertisement information in the display area of the video stream in the broadcast window.

The invention relates to a service platform interaction system of a mobile terminal, which comprises a first client, a second client and an interaction service terminal, wherein the first client is used for transmitting an advertisement request or an interaction request with an identification type to the interaction service terminal, carries out interaction communication with the second client or the interaction service terminal and receives advertisement information transmitted by the interaction service terminal; the second client is used for transmitting a first interaction answer to the interaction service terminal according to the interaction request received by the interaction service terminal from the first client; and the interaction service terminal is used for analyzing the identification type of the advertisement request transmitted by the first client and transmitting the corresponding advertisement information to the first client. The service platform interaction system of the mobile terminal not only can push advertisements, but also can achieve the communication between the terminals and between the terminals and the interaction service terminal, thereby improving advertisement efficiency.

The present invention relates to the field of multimedia technologies, and in particular to an advertising method and a terminal. The method includes: controlling, by using a product's information andits corresponding two-dimensional code, an advertisement information corresponding to a product by a cash register device; displaying advertisement information to enable a user to Scan the two-dimensional code to obtain and save corresponding product introduction information and discount information. The present invention solves the problem that the existing advertisement method only plays for ashort time, and when the user wants to understand the product introduction information and the corresponding discount condition corresponding to the advertisement information again without knowing where to start the acquisition, it is beneficial to improve the advertisement efficiency. When users see the advertising information of interest, they can be saved in time for the next viewing, which improves the user's convenience of information.

This invention provides one network ad method and system based on electron article with good ad effect as electron read right and charging, wherein, the network ad system can bind digital codes content and ad content process window to user by electron reader through user visiting one digital codes; it displays the ad content process window in code content process on screen onto user screen and to open the relative files on ad content process window.

The invention relates to the technical field of Internet advertisement promotion, in particular an Internet-based advertising promotion system, including user handsets. A subscribe's mobile phone is connected to a wireless network. Applications for users' mobile phones include news software, Social software and mobile browsers, Behavior logging modules are connected to both news software and social software. A browser of the mobile phone is connected with a browsing record module, the behavior recording module is connected with an advertisement control platform, the advertisement control platform comprises a recording data receiving module, Database, Control Center and Material Transfer Module. The material transmission module is connected with the advertiser, the control center is connected with a classification unit and a material return module, the material return module is connected with a link feedback module, the official website interface is connected with a login registration module and a purchase record module, and the login registration module is connected with a payment module and a third-party payment platform. The advantage of the invention is to popularize the appropriate product information to the user through the operation and browsing record of the user on the mobile phone application software.

The invention provides a method for issuing Internet advertisements in batch, copies and pictures of advertisements can be uploaded in batches through the API interface of the Internet platform, the invention overcomes the defect that advertisements must be uploaded item by item in the prior art, since the uploaded text and advertising material can be automatically matched, and displayed in a preset location, the advertisement displayed consists of text, links, pictures and videos, the contents are rich and detailed, and user's access request can be accepted, so as to avoid uploading advertisement copies and advertisement materials to preset positions one by one manually, avoid errors caused by manual errors in the matching process, greatly simplify the manual operation process, and improve the publishing efficiency of advertisements.

A server includes a storage unit configured to store position information of a shop; a position information acquiring unit configured to acquire position information of the device; a distance determination unit configured to determine whether a distance between the shop and the device is smaller than a first length based on the position information of the shop and the position information of the device; and a reward providing unit configured to provide a first reward to the device when the distance between the shop and the device is smaller than the first length. The reward providing unit provides a second reward to the device when the distance between the shop and the device is smaller than a second length, and the second length is smaller than the first length.

The invention relates to an automated advertisement generation system intelligently matching materials and performing AI editing. The automated advertisement generation system comprises the steps of:step 1, determining objects of an advertisement object; determining attributes of an advertiser; determining attributes of advertisement delivery objects; determining a delivery time; selecting a material as a carrier of advertisement content; step 2, and after determining advertisement delivery systematic requirements in the step 1, submitting the requirements to a system intelligent processing center, analyzing all the input data by means of AI, calling material poor resources for carrying out initial editing, generating an advertisement content carrier based on the materials, and feeding the advertisement content carrier to the advertiser. The automated advertisement generation system can greatly stimulate the enthusiasm of advertisement creators, and is conductive to the production ofgood advertisement works; the materials are for paid usage, the copyright of the author can be protected, and the security is high; in addition, the advertisement efficiency is improved through editing the advertisement materials by means of the AI intelligently, and the intelligentization of the advertising industry is promoted, thereby being conducive to the sustainable development of the company.

The invention discloses a white LED rainbow display screen, which comprises a white LED lamp body, a shading black plastic tube, an embossed plastic rectangular raster, a cylindrical plane convex lens array panel and a white LED power supply circuit. One end of the shading black plastic tube is embedded at a conical tip of the white LED lamp body, the other end of the shading black plastic tube is attached to the embossed plastic rectangular raster, and an embossed raster surface of the embossed plastic rectangular raster is towards the shading black plastic tube; and the cylindrical plane convex lens array panel is attached to the upper surface of the embossed plastic rectangular raster. The white LED rainbow display screen has the effect as natural and beautiful rainbow in the air, and belongs to an LED display screen personally having the rainbow effect; the color of the rainbow changes along with the movement of an observer; a rainbow display control circuit is not needed, while a drive circuit of the white LED rainbow display screen is the same simpleness as a drive circuit of a single base-color display screen; and the white LED rainbow display screen not only has low cost, but also has a simple and reliable structure.

The invention discloses an electronic screen and an advertisement display control method. The screen comprises a quadrilateral electronic screen and a transparent hook arranged at the front face of the electronic screen, wherein multiple LED (Light-Emitting Diode) units are regularly and fixedly arranged on the front window of the electronic screen; the electronic screen further comprises a control circuit used for controlling the LED units of the front window. LED units in three colors, i.e. R, G and B, compose one group, or the LED units in single color or two LED units are installed in the same shape. Through the way mentioned above, the print ads contents displayed in the electronic screen can be expressed in a rotary cylinder type and has stereoscopic impression; the novel light-emitting shape strengthens the advertising efficiency.