Advertisement information positioning and displaying method and corresponding device, equipment and medium thereof

A technology of advertising information and positioning method, applied in the field of display and advertising information positioning, can solve problems such as low efficiency

Pending Publication Date: 2020-10-30
GUANGZHOU HUADUO NETWORK TECH
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  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

[0005] On the other hand, it is obviously inefficient for individual anchor users t

Method used

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  • Advertisement information positioning and displaying method and corresponding device, equipment and medium thereof
  • Advertisement information positioning and displaying method and corresponding device, equipment and medium thereof
  • Advertisement information positioning and displaying method and corresponding device, equipment and medium thereof

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Embodiment Construction

[0073] Embodiments of the present application are described in detail below, examples of which are shown in the drawings, wherein the same or similar reference numerals denote the same or similar elements or elements having the same or similar functions throughout. The embodiments described below by referring to the figures are exemplary only for explaining the present application, and are not construed as limiting the present application.

[0074] Those skilled in the art will understand that unless otherwise stated, the singular forms "a", "an", "said" and "the" used herein may also include plural forms. It should be further understood that the word "comprising" used in the specification of the present application refers to the presence of the features, integers, steps, operations, elements and / or components, but does not exclude the presence or addition of one or more other features, Integers, steps, operations, elements, components, and / or groups thereof. It will be under...

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Abstract

The invention discloses an advertisement information positioning and displaying method and a corresponding device, equipment and medium thereof. The displaying method comprises the following steps: acquiring a video stream of an anchor user in a live broadcast room and correspondingly carried coordinate information; playing the video stream in a video player of a live broadcasting room; obtainingadvertisement information, wherein the advertisement information comprises a visual object and a link serving as a remote access entrance; and positioning and restoring a display area for displaying advertisement information from a playing window of the video stream according to the coordinate information, and displaying a visual object in the advertisement information in the display area, so thatthe visual object is suitable for opening the link in response to a touch event. According to the invention, technical integration of network live broadcast and electronic commerce is achieved, and alive broadcast room anchor user is allowed to define the advertisement display area in the video stream by means of articles, so that the live broadcast room user can acquire related advertisement information in the display area of the video stream in the broadcast window.

Description

technical field [0001] This application relates to the technical field of webcasting, in particular to a method for locating and displaying advertisement information proposed by using webcasting to realize e-commerce activities, and also relates to devices, equipment, and storage media corresponding to various methods. Background technique [0002] The rapid development of communication technology has provided a practical technical foundation for live broadcasting to realize e-commerce activities. On top of this, it has become a technical difficulty to dig deep into the auxiliary technology of advertising sales in the process of live broadcasting. [0003] During webcasting, the video image in the live broadcast room is generally formed by the host user using the camera equipment of his terminal device to collect real physical space images. Of course, some artistic special effects can also be added to it or upload or call the video content customized by the host user. , in a...

Claims

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Application Information

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IPC IPC(8): G06Q30/02G06Q30/06G06F9/451
CPCG06Q30/0269G06Q30/0643G06F9/451
Inventor 许少龙陈武彬
Owner GUANGZHOU HUADUO NETWORK TECH
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