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Method and system for transmitting advertisement to users on instant communication platform

A communication platform and user technology, applied in transmission systems, telephone communications, digital transmission systems, etc., can solve problems such as broadcasting advertising information, and achieve the effects of avoiding interference, saving advertising costs, and improving advertising efficiency

Inactive Publication Date: 2008-03-05
TENCENT TECH (SHENZHEN) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0010] The present invention provides a method and system for sending advertisements to users on an instant messaging platform to solve the problem in the prior art that only fixed advertisements can be played, and relevant advertisement information cannot be played according to the user's situation

Method used

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  • Method and system for transmitting advertisement to users on instant communication platform
  • Method and system for transmitting advertisement to users on instant communication platform
  • Method and system for transmitting advertisement to users on instant communication platform

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Embodiment Construction

[0040] In view of the current instant messaging platform, the advertisement playing system can only play fixed advertisements, and there is no way to play relevant advertisement information according to the user's situation. The present invention stores the user's advertisement information through the user's advertisement server, The advertisement information sends corresponding advertisements, thereby avoiding the interference of irrelevant advertisements and improving the click-through rate of advertisements.

[0041] As shown in FIG. 1 , it is a structural block diagram of the user advertisement server of the present invention, which includes an advertisement control unit 10 and an advertisement information storage unit 20 .

[0042] The advertisement control unit 10 is connected with the instant messaging platform and the advertisement information storage unit 20, and is used to determine the advertisement type of the user's preference according to the user information of t...

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Abstract

Through instant communication platform (ICP), the method is in use for the user advertisement (ad) server to push ad information preferred by user to the user terminal. Thus, the invention solves issues that in current technique, the system for playing ad in the instant communication system can play fixed ad only, and the system cannot play relevant ad information based on condition of user so as to cause interference on users and affect effects of ad. The invention also discloses the system in use for sending ad to users on ICP.

Description

technical field [0001] The invention relates to the field of instant messaging, in particular to a method and system for sending advertisements to users on an instant messaging platform. Background technique [0002] The development of the network is getting faster and faster, the network has been accepted by most people, and surfing the Internet has become a must-do thing for people every day. The emergence of instant messaging platforms has realized people's communication in the network. [0003] Now, the instant messaging platform has become an indispensable network tool for netizens, and the popularity rate is very high. This instant communication platform can realize instant communication on the Internet through peer-to-peer technology, and even group chat among multiple people. As the number of people using the instant messaging platform gradually increases, advertisements appear in the instant messaging platform. [0004] With the increasing popularity and influence...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04L12/58G06Q30/00G06F17/30H04M3/487G06Q30/02
Inventor 周伟杨采石马丁姜杰杨雍
Owner TENCENT TECH (SHENZHEN) CO LTD
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