111results about How to "Reduce advertising costs" patented technology

Through instant communication platform (ICP), the method is in use for the user advertisement (ad) server to push ad information preferred by user to the user terminal. Thus, the invention solves issues that in current technique, the system for playing ad in the instant communication system can play fixed ad only, and the system cannot play relevant ad information based on condition of user so as to cause interference on users and affect effects of ad. The invention also discloses the system in use for sending ad to users on ICP.

The invention discloses a mobile terminal. The mobile terminal comprises: a storing device which is used for storing a unique identity identification distributed for the mobile terminal and standing for the identity of the mobile terminal; a communication device which is used for sending the identity identification and a request for acquiring advertisement data to a server and receiving the advertisement data sent from the server; and a control device which is used for displaying the advertisement data on a lock interface of the mobile terminal and acquiring analysis data, and the analysis data is the time, displayed at the lock interface, of the advertisement data. The invention also discloses the server and an advertisement charging system and an advertisement charging method. In the invention, the advertisement data is displayed on the lock interface of the mobile terminal so as to enable the lock interface to be used fully, and, meanwhile, a single interface-locking implement mode is changed and the interestingness of application is increased for users.

The invention discloses a method and a system for performing advertisement release by tagging users. The method for performing the advertisement release by tagging the users comprises the steps of obtaining big data of watching advertisements by the users; analyzing the big data, and classifying the users through tagging processing to obtain user tags, wherein the user tags are keywords describing attributes of paying attention to the advertisements by the users; and selecting advertisements matched with the user tags from all to-be-released advertisements according to an advertisement request, and releasing the advertisements matched with the user tags to the users corresponding to the user tags. According to the method and the system for performing the advertisement release by tagging the users, user characteristics are tagged through big data analysis, different users are endowed with the user tags representing user features, and the advertisements are accurately released according to the user tags, so that the advertisements which the users are most interested in are provided for the users, the interest degree of the users is improved, the advertisement effect is optimized, and the advertisement cost is reduced.

The invention relates to a mobile advertisement putting method, which comprises the following steps that an API (Application Program Interface) advertisement interface receives an advertisement request sent by APP (Application) or a third party media; the API advertisement interface obtains a comparison instruction according to the advertisement request, and sends the comparison instruction to an LBS (Location Based Service) engine, wherein the comparison instruction comprises an IP (Internet Protocol) address or GPS (Global Position System) locating information; the LBS engine receives the comparison instruction, and compares contents in the comparison instruction with data in an advertisement platform data base; geographic position information obtained through comparison is returned to the API advertisement interface; corresponding advertisement information is extracted from an advertisement bank according to the geographic position information and is returned to the APP or the third party media; and the APP or the third party media displays advertisements according to the advertisement information. The invention also provides a mobile advertisement putting system. According to the mobile advertisement putting system and the method provided by the invention, the novel advertisement putting method can enable an advertisement putting range to be more accurate, so that the advertisement putting cost is saved.

The present invention provides a print creating method which can instantaneously create media such as advertisements which are agreeable to the customer by incorporating therein customer snapshots, etc. by the process of printing with an ink-jet recording system on a coating layer of ink-jet recording ink on a variable region of a recording sheet on which constant information such as advertisements or scenery is printed by offset printing or the like, and which can thus notably enhance the memorial advertisement effect. The print creating method of the invention comprises an imaging step in which a target is imaged and digital image data of the target is created, a conversion step in which the digital image data is converted to print data, and a printing step in which the print data is printed with an ink-jet recording system as variable information on the variable region of a recording sheet comprising a constant region in which prescribed constant information is to be printed and a variable region in which variable information is to be printed.

The invention discloses a media distribution system and method for an intelligent terminal, and relates to the field of media distribution. The system comprises the intelligent terminal, a management server and a content server, wherein the intelligent terminal comprises a platform interaction module, a download management module and a media play module; the management server comprises an authentication distribution module, a user database, a media configuration database and a log database; each message sent to the management server by the intelligent terminal at least carries a hardware unique identifier corresponding to an intelligent terminal device, a user name or a password; and the content server stores to-be-downloaded resources. According to the media distribution system and method, the manpower cost of maintenance can be reduced, the demand on the network bandwidth and the requirement on the server performance can be lowered, the bandwidth bottleneck caused by concurrent access can be avoided, the media content can be obtained in time, and the playing quality is relatively high; and the advertisement deployment cost can be reduced, so that the media distribution system and method can be widely applied to places such as shopping malls, cinemas, guesthouses, hotels, office buildings and the like.

The invention relates to a concomitant payment method for realizing compensable instant communication between client sides. The invention discloses a method for realizing convenient and rapid payment in compensable instant communication between users based on internet. Through the adoption of the method, when the communication between two parties in instant communication occurs, extra payment operations are not needed, automatically along with the process of communication, the mutual payment of the two parties in communication is completed through individual virtual accounts of communication expenses of the two parties, so that the mutual transaction of compensable information is realized. Through the adoption of the method, the compensable communication which is simple and easy to operate between users in communication without needing complicated payment operations is realized.

The invention provides a self-adaptive advertisement pushing method based on man-vehicle association. The method comprises the following steps: S1. establishing a man-vehicle association database between vehicles and users and a user database; S2. collecting real-time communication data of a vehicle through an RFID reader arranged in a road network, finding out information of a user matched with the vehicle, and according to the user, searching specific information of the current user in the user database; and S3. according to the RFID reader arranged in the road network, predicting a traveling track of the vehicle of the current user, determining advertisement putting time, and putting advertisements within the advertisement putting time according to the specific information of the user,wherein the advertisement putting time includes a advertisement start time and an advertisement end time. Through the abovementioned method, advertisements can be pushed to the user in a targeted manner according to the travelling data of the vehicle and the vehicle user and the hobbies and interests of the vehicle user, thereby improving the acceptance rate of the user to the advertisements and advertising effects, and saving the advertising cost for a merchant and achieving higher earnings at the same cost.

The invention discloses a method of realizing sending paid advertisements each other between IM (Instant Messaging) clients. According to the method, the advertisements advertised between the virtual communication expense accounts of the clients and mutual payment can be realized, an official advertisement operating mode that the advertisements are advertised to the clients through a platform service, the free advertising of advertisements between the clients can be realized on the basis of the desire of clients, and the on demand and customization for value of advertisement information of an advertiser advertised by one client can be realized. According to the method, the advertisements can be advertised between communication users, and the advertisement information for value can be received and read conveniently without complicate payment operation.

A system capable of releasing information to a building visible talking system through a network comprises the internet, a building visible talking system, an advertisement content server, an advertisement management server, a gateway server, an internal interface and an intra-local area network advertisement release server, wherein the advertisement content server, the advertisement management server and the gateway server are connected with the internet; the gateway server is connected with the intra-local area network advertisement release server through the internal interface of the system; an indoor terminal and an outdoor terminal are connected with the intra-local area network advertisement. When the system is adopted to release information to a building visible talking system, the gateway server and the advertisement management server keep synchronization with the advertisement release list information of the current cell; the system can be used to release advertisement information; an advertisement publisher just needs to update the advertisement content server and the advertisement management server can release advertisement information to a plurality of cell user through the internet, thereby greatly reducing advertisement release cost and increasing advertisement audience.

The invention relates to an accumulated timing automatic identification desktop liquid crystal screen advertisement device, which comprises a base, a liquid crystal display screen, a liquid crystal screen shell and a bracket, wherein the liquid crystal display screen is arranged in the liquid crystal screen shell; the whole shell is fixed on the base through the bracket; a loudspeaker and a control circuit are integrated in the liquid crystal display screen; the control circuit comprises a CPU control module, a data storage module, a data transmission module, an infrared sensing module and a power supply module; the infrared sensing module comprises an infrared human body induction sensor and a corresponding liquid crystal display start and dormancy module executed according to the signal of the sensor; and a time accumulator associated with the liquid crystal display start and a timer are arranged in the device. The device overcomes the defects that most of the current desktop advertisements are static printing (jet) advertisements and have no video image playing functions, avoids repeated play of the advertisement without people, improves the effectiveness of advertising and fulfills the aim of energy conservation.

The invention discloses an elevator voice advertisement broadcasting system which is composed of a front end broadcasting device and a rear end server. The rear end server transmits product names to the front end broadcasting device in a wireless mode. The front end broadcasting device broadcasts a voice advertisement comprising the product names and floor arrival prompts in set periods before anelevator car stops on the floors. The front end broadcasting device uploads advertisement broadcasting information to the rear end server. According to the characteristics of scenes where users take an elevator, the simple product names are interposed into broadcasted floor arrival voices, advertisement traces are faded, meanwhile, influences of tendentious advertisement contents on the users areavoided, and the advertisement putting cost is reduced.

The invention provides an advertisement pushing method and system. The advertisement pushing method comprises that S100: a server generates an advertisement pushing strategy; S200: the server sends the advertisement pushing strategy to a target router; S300: the target router receives the advertisement pushing strategy; S400: the target router intercepts a response message returned according to auser request according to the advertisement pushing strategy and generates an advertisement webpage; and S500: the target router sends the advertisement webpage to a user terminal for advertisement display. According to the invention, aims of accurately putting the advertisement and reducing the advertisement cost are achieved, and advertisement display can be widely carried out on mobile terminals and desktop clients.

The invention discloses a self-service type advertisement distribution method, system and equipment and a readable storage medium, and belongs to the technical field of advertisement media. The self-service type advertisement distribution method comprises the steps of associating a media with a two-dimensional code, releasing the two-dimensional code, putting an advertisement, sending an advertisement content request, sending te advertisement content and displaying the advertisement content. According to the invention, the advertisement media obtains the media description information through a client to generate the associated two-dimensional code, an advertiser directly associates the advertisement content with the two-dimensional code through the client to carry out advertisement putting, and the advertisement audience reads the advertisement by scanning the two-dimensional code, so that a traditional advertisement release method is replaced, and the advertisement release is more convenient, accurate and efficient.

The invention discloses an advertisement data processing method and device and a readable storage medium, and the method comprises the steps: receiving an advertisement plan uploaded by an advertisement putting party in an advertisement account, determining a target terminal based on the advertisement plan when an advertisement auditing party determines that the advertisement plan passes auditing,and putting an advertisement to the target terminal according to the advertisement plan. In the whole advertisement putting process, the advertisement putting party (advertiser) and the advertisementauditing party can be subjected to unified management based on the advertisement data processing method provided by the invention, so that the advertisement putting efficiency can be improved. In addition, an advertisement auditor needs to audit the advertisement plan in the advertisement putting process, so that the advertisement putting process is transparent. Meanwhile, the advertisement putting efficiency becomes high, the advertisement putting process becomes transparent, and the whole advertisement putting cost can be reduced.

The embodiment of the invention discloses an information display method based on a customer displayer and the customer displayer. The customer displayer is provided with a display screen. The method comprises the steps that the advertisement information pushed by a background server is acquired and displayed on the display screen; a payment instruction is detected and then the cargo amount to be paid is acquired, and a payment interface is generated according to the cargo amount; and the payment interface and the advertisement information are displayed on the display screen together. The customer displayer can generate the payment interface according to the amount to be paid so as to facilitate payment for the user; besides, the advertisement information pushed by the background server canalso be synchronously displayed so that the advertisement cost can be reduced.

The invention provides a voice advertisement embedding and playing method of an intelligent loudspeaker box. A user and the intelligent sound box are interacted with voice. The cloud server can feed information content containing names of commodities back to the intelligent sound box according to information uploaded by the intelligent sound box, by blending the names of the commodities into the feedback information for playing, advertisement trace is reduced, the influence of promotion advertisement content on the users is avoided, images of the commodities are enhanced by means of played information content, and through wireless management and control of a back-end server, the advertisement investment cost is reduced.

The invention discloses a point-to-point marketing method and a marketing system based on a block chain. The method includes steps of setting the initial release price and the initial release amount of a commodity; setting an i+1 th batch issue price, an issue quantity and a rebate ratio of the commodity; Buyers of the i+1 th batch of goods receive promotional links from buyers of the i th batch of goods to purchase goods; purchasers of the first to i batches of merchandise will receive rebates from successful sales of the i+1 batch of merchandise under the promotion rebate mechanism. The system comprises an application layer, an incentive layer, a consensus layer and a data layer. The invention is conducive to encouraging commodity buyers to actively participate in community promotion ofpurchased commodities, enabling commodity sellers and buyers to achieve win-win results, and eliminating or reducing the economic surplus deducted by intermediaries and advertisers. At the same time,the buyer 's credit scoring system can effectively identify the quality of merchandise, also can supervise the buyer' s comment behavior, through the credit scoring purchase promotion link priority ranking.