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Advertisement release method and apparatus

A technology for advertising and advertising, applied in the field of advertising, can solve problems such as inability of consumers to place accurate advertisements

Inactive Publication Date: 2017-11-21
无锡零零七科技有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] However, the current advertisements basically fail to achieve this point, especially the advertisements of offline physical retail stores basically cannot deliver precise advertisements to consumers during the consumption process.

Method used

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  • Advertisement release method and apparatus
  • Advertisement release method and apparatus
  • Advertisement release method and apparatus

Examples

Experimental program
Comparison scheme
Effect test

no. 1 example

[0028] Please refer to image 3 , image 3 A flow chart showing an advertisement delivery method. The method is applied to the server 100 . The method comprises the steps of:

[0029] Step S101 , receiving the information to be printed fed back by the printing terminal 400 . Wherein, the information to be printed is generated by the printing terminal 400 in response to target product information input by the user.

[0030]In this embodiment, the printing terminal 400 includes a control host and a print execution machine communicatively connected with the control host. The print execution machine may be a label printer or an intelligent electronic scale. The printing terminal 400 also includes an information filtering device. The information filtering device may be a software device stored in the control host, or a device set between the control host and the printing execution machine for information forwarding and filtering. When the printing terminal 400 needs to perform...

no. 2 example

[0058] Please refer to Image 6 , Image 6 A schematic structural diagram of an advertisement delivery device 200 provided by a preferred embodiment of the present invention is shown. Applied to a server 100 communicatively connected to at least one printing terminal 400, the server 100 includes a commodity association database 700, wherein the commodity association database 700 stores correspondences between different commodity information. The advertisement delivery device 200 includes: a first receiving module 201 , a retrieval module 202 , a generating module 203 , a sending module 204 , a second receiving module 205 , an updating module 206 , a summarizing module 207 and a sorting module 208 .

[0059] The first receiving module 201 is configured to receive the to-be-printed information fed back by the printing terminal 400, wherein the to-be-printed information is generated by the printing terminal 400 in response to target product information input by the user.

[006...

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PUM

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Abstract

Embodiments of the invention provide an advertisement release method and apparatus, and relate to the technical field of advertisements. A commodity association database stores corresponding relationships among different commodity information. The method comprises the steps of receiving to-be-printed information fed back by a printing terminal; performing retrieval in the commodity association database to obtain related commodity information corresponding to target commodity information in the to-be-printed information; according to the related commodity information, generating a commodity recommendation list; and sending the commodity recommendation list to the corresponding printing terminal, thereby enabling the printing terminal to add the commodity recommendation list to the to-be-printed information and perform printing for release. A consumer selecting the target commodity information can receive a promotion advertisement of the associated commodity information corresponding to the target commodity information on tag printing paper, so that the accurate advertisement can be released in a consumption process of the consumer, the consumption potential of the consumer is stimulated, the advertisement effect is improved, and the advertisement cost is reduced.

Description

technical field [0001] The present invention relates to the technical field of advertising, in particular, to an advertising delivery method and device. Background technique [0002] Advertisement is a means of publicity that transmits information to the public openly and widely through a certain form of media for a specific need. The current types of advertisements include TV advertisements, Internet advertisements, outdoor advertisements, elevator advertisements, radio advertisements and newspaper advertisements. What kind of advertisement and how to maximize the advertising effect is obviously an advertisement that can be accurately targeted to the region and the crowd. At the same time, experiments have shown that accurate advertisements received by consumers during the consumption process can best stimulate consumers' shopping needs and achieve the best advertising effect. [0003] However, the current advertisements basically fail to achieve this point, especially th...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02G06Q30/06
CPCG06Q30/0255G06Q30/0631
Inventor 张国锋
Owner 无锡零零七科技有限公司
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