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7results about How to "Improve advertising effectiveness" patented technology

An integrated billboard and ventilation sign

ActiveCN224417462UExpand quicklyrealization space
The utility model provides a kind of integrated compartment house's advertisement and ventilation guide board belongs to advertising field, including mounting plate, the side of mounting plate is provided with folding support assembly, the side of folding support assembly is provided with ventilation component;The folding support assembly includes the first plate hinged to the side of mounting plate, the first plate one end is hinged with second plate, and the second plate one end is hinged with mounting bracket, the utility model will guide board be converted into integrated air treatment terminal, the directional introduction of external air is realized by external fresh air source, and efficient purification is completed in equipment inside, finally clean airflow is accurately released to guide board peripheral area, this design directly aims at the problem of hypoxia, stuffy of people flow dense closed space such as integrated compartment house, while providing guide service, actively improve local micro-environment air quality, significantly improve visitor's comfort.
Owner:CHONGQING DONGDIAN ADVERTISING CO LTD

Digital advertising method and system based on virtual community

ActiveCN120823001BAccurate shopping decisionsImprove shopping experienceAdvertisementsPersonalizationReference model
This invention relates to the technical field of digital advertising and discloses a digital advertising method and system based on virtual communities. The invention uses merchant virtual units to display digital models of target products, while customer virtual units can observe products from multiple dimensions. Based on the transaction records of the target products, offline observation information is obtained from the customer virtual units, and the product digital model is reconstructed accordingly, generating a set of measured reference models. By parallel matching of the product digital models of different merchants within the virtual community and the measured reference model set, a personalized temporary community scene is generated for the customer virtual units. Based on the customer's registration information, logistics delivery prediction is performed on the product information in the temporary community, generating a personalized product prediction model. This helps customers make more accurate shopping decisions. This method enhances the personalization and accuracy of advertising, improves the customer shopping experience and advertising effectiveness, and solves the problem of low advertising effectiveness in existing technologies.
Owner:SHENZHEN TONGZHONG ADVERTISING CO LTD

Recommended content generation method, recommended content generation model training method, recommended content generation model training device, computer equipment, medium and program product

PendingCN121765143AClarify interests and preferencesMaximize recommendation effectDigital data information retrievalCommerceFeature vectorFeature extraction
The embodiment of the invention discloses a recommendation content generation method, a recommendation content generation model training method, a recommendation content generation model training device, computer equipment, a medium and a program product. Application program data used for describing the first application program and first object behavior data generated in the process that the object browses the first application program are further obtained; according to the method, the style feature vector is obtained by performing feature extraction on the application program data, so that the style to which recommendation content expected to be recommended by the first application program belongs can be determined based on the style feature vector, and the first object feature vector is obtained by performing feature extraction on the object description data and the first object behavior data; therefore, the interest preference of the object can be clarified, the interaction behavior of the object and the page in the process of browsing the first application program can be clarified, the recommended content and the overall style of the application program are more coordinated, more objects are attracted, and the user experience and the advertisement putting effect are improved.
Owner:TENCENT TECHNOLOGY (SHENZHEN) CO LTD

Intelligent advertisement putting method in game

PendingCN121788187AEnhance interestincrease demandAdvertisementsVideo gamesPersonalizationReal-time data
The invention discloses an intelligent advertisement putting method in a game, belongs to the technical field of game development, and aims to solve the problem that an existing advertisement putting system in the game reduces the practicability of advertisements. The intelligent personalized advertisement recommendation mode has the technical effects that the intelligent personalized advertisement recommendation mode constructs accurate user multi-aspect feature description and personalized modeling by utilizing user behavior data, more accurate personalized recommendation is carried out, it is ensured that advertisements seen by users better meet user interests and requirements, and the click rate and the conversion rate of the advertisements are improved; a real-time data analysis and feedback mechanism is introduced, an advertisement putting strategy is adjusted in real time, a response can be made rapidly when user behaviors change, and the real-time performance enables the intelligent advertisement putting system to be more intelligent and flexible.
Owner:BEIJING YOULU INTERACTIVE ENTERTAINMENT TECH CO LTD

Advertisement creating method and device, and storage medium

The application discloses an advertisement creation method and device and a storage medium. The method comprises the following steps: obtaining a target product corresponding to an advertisement to be created; determining feature information and line information corresponding to the target product based on a preset database; determining a candidate object set by performing text splitting processing on the feature information and performing classification processing on a search object corresponding to the line information; determining a target delivery object set based on a delivery index and brand analysis data corresponding to each candidate object in the candidate object set; determining a bid of each target delivery object based on a bid reference range and a bid reference value of each target delivery object in the target delivery object set; and creating an advertisement according to the target delivery object set, the bid corresponding to the target delivery object, and a preset budget. Thus, the target delivery object and the bid corresponding thereto are reasonably determined based on key data corresponding to the target product in the preset database, the requirement for the experience of a merchant is reduced, and the advertisement promotion effect can be effectively improved.
Owner:SHENZHEN QIANYAN TECH LTD +1