Network advertisement dynamic release method and system thereof

An online advertising and advertising technology, applied in marketing and other directions, can solve the problems of low advertising accuracy, inability to meet the needs of advertisers' advertising volume, and inability to dynamically adjust, and maximize the effect of advertising.

Inactive Publication Date: 2012-07-11
亿赞普(北京)科技有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0016] However, the current advertising methods in the industry are roughly the same, and the existing technology has at least the following technical defects: the matching of advertising content and user information is a static match, and cannot be dynamically adjusted according to advertising demand, user information, and user visits
Static matching is delivered according to the strategy required by the customer. During the delivery process, the customer adjusts the strategy according to the actual delivery situation. This kind of advertising delivery method cannot be dynamically adjusted in real time, making the accuracy of the advertisement release not high, and cannot Meet the needs of advertisers' advertising volume

Method used

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  • Network advertisement dynamic release method and system thereof
  • Network advertisement dynamic release method and system thereof
  • Network advertisement dynamic release method and system thereof

Examples

Experimental program
Comparison scheme
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no. 1 example

[0054] figure 2 It is a schematic flow chart of the advertisement publishing method according to the first embodiment of the present invention, please refer to figure 2 , detailing each step of the process.

[0055] Step 210, analyzing the user's access behavior to identify the purpose of the user's access request.

[0056] Specifically, different user behaviors are analyzed and identified according to user request access parameters, and user access behaviors include requesting advertisement behaviors, statistically displaying advertisement behaviors, and statistically clicking advertisement behaviors. For different behaviors, different processing procedures are carried out.

[0057] If the user's access behavior is an effect statistics behavior, that is, statistical display advertising behavior and statistical click advertising behavior, then the number of published advertisements and the actual number of clicked advertisements will be counted, and the actual effect of th...

no. 2 example

[0106] Figure 4 is a schematic structural diagram of the advertisement publishing system according to the second embodiment of the present invention, please refer to Figure 4 , describing the building blocks of the structure.

[0107] The system includes: an acquisition module 41 , a retrieval module 42 and a release module 43 , the acquisition module 41 is connected to the retrieval module 42 , the retrieval module 42 is connected to the release module 43 , and the functions of each module are described below.

[0108] An acquisition module 41, which acquires user information and website information visited by the user when the user requests an advertisement.

[0109] A retrieval module 42, which retrieves advertisements based on the user information and the website information.

[0110] A publishing module 43, which selects an advertisement to be released from the advertisements based on the correlation between the advertisement and the user and the dynamic value of the ...

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Abstract

The invention discloses a network advertisement dynamic release method and a network advertisement dynamic release system. The method comprises the steps of; acquiring information, user information and site information visited by a user are acquired after the user requests advertisements; searching, advertisements are searched according to the user information and the site information; and acquiring advertisements, an advertisement to be released is selected from the advertisements according to the degree of correlation between the advertisement and the user and the advertisement accuracy dynamic value. According to the invention, the advertisement is selected according to the advertisement accuracy dynamic value and the degree of correlation between the advertisement and the user, the advertisement can be more accurately released to the user, so that the effect of the advertisement released by an advertiser is maximized.

Description

technical field [0001] The invention relates to Internet advertisement delivery technology, in particular to a method and system for dynamically publishing network advertisements. Background technique [0002] Online advertising is a kind of advertisement published or published on the Internet, which is a high-tech advertising operation method that delivers advertisements to Internet users through network media. Online advertising plays an important role in the network marketing system. The essential feature of online advertising is a means of delivering publicity information to Internet users, and it is a reasonable use of user attention resources. [0003] The development trend of online advertising is precision advertising. According to the precise needs of customers, formulate corresponding precise strategies to find target audiences for customers. Through network resources, appropriate information can be released to appropriate users at an appropriate time to achieve pr...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
Inventor 郑芳只罗峰黄苏支李娜
Owner 亿赞普(北京)科技有限公司
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