VideoBag feature-based accurate advertisement release system and method

An advertising and accurate technology, applied in the Internet field, can solve the problem of low target audience arrival rate, and achieve the effect of improving advertising effect and accuracy.

Inactive Publication Date: 2012-10-03
ALIBABA (CHINA) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

For video websites, currently the most important advertising delivery methods are based on content orientation, time orientation and channel orientation. The biggest disadvantage of the above advertising delivery methods is the low reach rate of the target audience

Method used

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  • VideoBag feature-based accurate advertisement release system and method
  • VideoBag feature-based accurate advertisement release system and method

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0038] Embodiment 1: referring to accompanying drawing, a kind of accurate advertisement delivery system based on VideoBag feature, it comprises: user data acquisition module 1, video program identification capability calculation and sorting module 2, VideoBag packaging module 3, weight calculation module 4, user characteristic Table generation module 5, user gender classification model training module 6, user age classification model training module 7, user gender and age prediction module 8, advertisement delivery module 9;

[0039] The user data collection module 1 obtains user video program watching logs, and collects user gender and age information through questionnaires delivered online;

[0040] Described video program discriminating ability calculation and sorting module 2 utilize the user's sex, age information that described user data acquisition module 1 collects, calculate the sex discriminating ability I of each video program 1 and Age Discrimination Ability I 2 ...

Embodiment 2

[0054] Embodiment 2: in the accurate advertisement delivery system based on the VideoBag feature described in embodiment 1, in the described VideoBag packaging module 3, the value of m is 6000; in the described user characteristic table generation module 5, the value of k is 5 ; In the user feature table generation module 5 and the user gender classification model training module 6, the user age classification model training module 7, the user feature list for training is 30% UserNum, and the remaining 70% UserNum for testing.

Embodiment 3

[0055] Embodiment 3: a kind of accurate advertisement delivery method based on VideoBag feature, it performs the following steps in order:

[0056] A. User data collection step, which obtains user video program viewing logs, and collects user gender and age information through questionnaires delivered online;

[0057] B. video program discriminating ability calculation and sorting step, it utilizes user sex, age information that described user data collection step collects, calculates the sex discriminating ability I of each video program 1 and Age Discrimination Ability I 2 :

[0058] I 1 =(man_view-woman_view) / (man_view+woman_view)

[0059] I 2 =(in_group_view-not_in_group_view) / (in_group_view+not_in_group_view)

[0060] In the formula: man_view is the number of times the video program is viewed by men, woman_view is the number of times it is viewed by women; in_group_view is the number of times the video program is viewed by users belonging to the age group [min_age, m...

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Abstract

The invention belongs to the technical field of Internet, especially relates to an advertisement release system and an advertisement release method. According to the technical scheme provided by the invention, a VideoBag feature-based accurate advertisement release system comprises the following modules: a user data acquisition module (1), a video program identification capability calculation and sorting module (2), a VideoBag packaging module (3), a weight calculation module (4), a user feature list generation module (5), a user gender classification model training module (6), a user age group classification model training module (7), a user gender and age group prediction module (8) and an advertisement release module (9), wherein the advertisement release module (9) releases an advertisement to the users with proper gender and age group tags according to a target group of the advertisement. The system accurately classifies the target audiences according to gender and age by directly using the watching behaviors of the users, so that the accuracy that the advertisement reaches the target audiences is improved to a greater degree, and the advertising effect is improved effectively..

Description

technical field [0001] The invention belongs to the technical field of the Internet, and in particular relates to an advertisement delivery system and method. Background technique [0002] Advertising is one of the most commonly used modes of information dissemination on the Internet. For video websites, currently the most important advertising delivery methods are based on content orientation, time orientation and channel orientation. The biggest disadvantage of the above advertising delivery methods is the low reach rate of the target audience. Contents of the invention [0003] The purpose of the present invention is to provide a system and method for effectively improving the advertising effect by delivering advertisements to target audiences. [0004] The technical solution of the present invention is: a precise advertisement delivery system based on VideoBag features, which includes: a user data acquisition module, a video program identification ability calculation ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02G06K9/62
Inventor 王晓龙姚键尹玉宗卢学裕严金龙潘柏宇卢述奇
Owner ALIBABA (CHINA) CO LTD
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