Online advertisement playing method and system

An online advertisement and playback method technology, which is applied to the branch offices providing special services, data exchange details, marketing and other directions, can solve the problems of online advertisement playback, user communication interference, waste of advertising resources and network resources, etc. The effect of avoiding distractions

Active Publication Date: 2006-10-04
SHENZHEN SHIJI KAIXUAN TECH
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] The purpose of the present invention is to solve the problems existing in the prior art that it is difficult to play online advertisements according to user needs during instant messaging, causing useless advertisements to interfere with user communications and waste advertisement resources and network resources.

Method used

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  • Online advertisement playing method and system
  • Online advertisement playing method and system

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Embodiment Construction

[0033] In order to make the object, technical solution and advantages of the present invention clearer, the present invention will be further described in detail below in conjunction with the accompanying drawings and embodiments. It should be understood that the specific embodiments described here are only used to explain the present invention, not to limit the present invention.

[0034] The invention plays the advertisement related to the subject of the user's instant communication by analyzing the instant communication data of the user, thereby avoiding the interference of irrelevant advertisements to the user. At the same time, the associated user is further called to provide advertising consulting services for the user.

[0035] In the present invention, an advertisement database is first set up, and a plurality of advertisement data are stored with keyword information as an index. One advertisement data can correspond to a plurality of keyword information, such as fitne...

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Abstract

The provided display method for on-line ad comprises: A. extracting the keyword information from instantaneous communication data; B. looking up ad DB to select matched ad data; C. displaying the ad data. This invention avoids interference of useless ad to user to make full use of ad resource, and can also provide ad service for relevant user to improve as effect.

Description

technical field [0001] The invention belongs to the field of instant messaging, and in particular relates to a method for realizing online advertisement playing by utilizing an instant messaging system, and a system for playing online advertisement in instant messaging. Background technique [0002] With the rapid development of computer network technology, instant messaging system has become a relatively common communication tool, how to realize the broadcasting of advertisements in the process of users' instant messaging has great commercial value. In the prior art, the instant messaging system displays and plays the advertisements one by one to the user in a certain order according to the advertisement content stored in the background database. Advertisement interferes with user communication, wasting a lot of advertising resources and network resources. Contents of the invention [0003] The purpose of the present invention is to solve the problems existing in the pri...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/30G06Q30/00H04L12/16G06Q30/02
Inventor 张和兴冼浩贤
Owner SHENZHEN SHIJI KAIXUAN TECH
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