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Method and system for playing video advertisement

A technology of video advertisement and playback method, applied in the field of Internet video advertisement, can solve the problems of inability to obtain accurate effect evaluation information, poor user experience of video advertisement playback, etc., so as to improve the effect of advertising promotion, enhance user experience, and increase interaction.

Inactive Publication Date: 2014-12-17
IFLYTEK CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] Embodiments of the present invention provide a method and system for playing video advertisements to solve the problems of poor user experience and inability to obtain accurate effect evaluation information in existing video advertisements

Method used

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  • Method and system for playing video advertisement
  • Method and system for playing video advertisement
  • Method and system for playing video advertisement

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Embodiment Construction

[0082] In order to enable those skilled in the art to better understand the solutions of the embodiments of the present invention, the embodiments of the present invention will be further described in detail below in conjunction with the drawings and implementations.

[0083] Aiming at the problems existing in the traditional video advertisement playing, the embodiment of the present invention provides a video advertisement playing method and system. During the video advertisement playing process, by pushing interactive questions to the user, these questions may be related to the content or theme of the advertisement, etc. Relevant questions can also be some current hot issues, and the user will answer the interactive questions. If the user's answer meets the requirements, the video advertisement will be stopped, that is, the remaining advertisements can be skipped and immediately Perform an action requested by the user before the video ad played or continue an action that was ...

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Abstract

The invention discloses a method and a system for playing a video advertisement. The method comprises the following steps of after a trigger signal for playing a video advertisement is received, playing the video advertisement; when the video advertisement is played, pushing an interaction problem to an user; receiving the reply of the user on the interaction problem; judging if the reply meets the requirement or not; if the reply meets the requirement, stopping the playing of the video advertisement. The method and the system have the advantages that in the advertisement playing process, the interaction with the user is increased, the user is promoted to actively know brands, products and other information, and the advertisement propagation effect is improved; if the user has known the advertisement, the advertisement can be skipped, so the time of the user is greatly saved, and the experience of the user is improved.

Description

technical field [0001] The invention relates to the technical field of Internet video advertisements, in particular to a method and system for playing video advertisements. Background technique [0002] With the popularity of Internet multimedia technology, watching online video content has gradually become a very important part of people's work, study, entertainment and life. Subsequently, playing advertisements before or during video playback has gradually become a common and important form of advertising. Most of today's mainstream video ads are played before the user clicks to play the video, and generally users cannot skip it. They need to wait for the end of the ad to enter the video that the user wants to watch, or if the user is more interested in the ad, Click the advertisement directly to enter the third-party client browser to access the information page of the advertisement played, so as to learn more about the content. This form of advertising has the effect o...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/30
CPCG06Q30/0272
Inventor 胡郁于继栋陆星光田浩刘学学程平刘荣静乔玉平胡国平
Owner IFLYTEK CO LTD
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