The invention provides an
internet video intelligent directional delivery method and
system based on a user portrait, and relates to the technical field of internet information, and the method comprises the following steps: obtaining identity information and behavior information of a user, constructing the user portrait according to the identity information and the behavior information in combination with a heterogeneous graph propagation
analysis method, and sending the user portrait to a
server; the method comprises the following steps: acquiring a user portrait, performing anti-
collision detection optimization on the user portrait by using a bounding box
simulation method to obtain a final user portrait, acquiring an
internet video and video
metadata, performing multi-
modal feature extraction on
the internet video, and forming a video portrait in combination with a
metadata guide method; and calculating the matching degree of the user portrait and the video portrait through a
deep learning matching model, and performing
internet video directional delivery to the user according to the matching degree. According to the invention, the integrating degree of
video delivery and user requirements can be improved, the delivery accuracy is enhanced, and the user experience and the
video delivery effect are improved.