Advertisement putting method based on bilibili hikaru

A technology for video advertisement and advertisement delivery, applied in the field of Internet video advertisement application, can solve the problems of not being able to understand user product evaluation, unable to provide, etc., to achieve the effect of effective advertisement delivery and increasing viewing pleasure.

Active Publication Date: 2015-07-01
ALIBABA (CHINA) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] In order to solve the problem that the media playing video advertisements in the prior art forcefully display the creativity of video advertisement materials to users, they cannot understand the user’s evaluation of the product in this advertisement, cannot provide users with targeted and suitable advertisements,

Method used

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  • Advertisement putting method based on bilibili hikaru

Examples

Experimental program
Comparison scheme
Effect test

Embodiment Construction

[0013] The specific embodiment of the present invention is described below in conjunction with accompanying drawing:

[0014] Such as figure 1 Steps shown:

[0015] Step 1: Create a barrage video creative. The video creatives to be delivered are game ads and shampoo ads. Set the property to allow barrage.

[0016] Step 2: Play the advertisement, the user bullet chat, the system plays the bullet chat video creative created in step 1, add the bullet chat field to the creative set as the bullet chat attribute, and the user comments on the bullet chat video advertisement bullet chat, One user commented on an ad about a game as "the game is fun, adventurous, and blood-boiling", another user commented "pornographic, vulgar, not suitable for teenagers", and one user commented on an ad for shampoo The comment was "The choice of actors is not suitable, and the production scene is not good".

[0017] Step 3: The system collects user comments, checks the bullet chat field added in ste...

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PUM

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Abstract

The invention specially relates to an advertisement putting method based on a bilibili hikaru, belongs to the technical field of the application of an internet video advertisement, and solves the problems in the prior art that a media for playing a video advertisement cannot know the evaluation on a product in the advertisement, cannot provide a proper advertisement to the user in a targeted way, cannot adjust an advertisement putting strategy, and cannot help an advertisement provider improve an advertisement material after the media displays an idea of the video advertisement material to the user forcibly. The advertisement putting method based on the bilibili hikaru provided by the invention comprises the following steps: step 1: building a bilibili hikaru advertisement material; step 2: broadcasting the advertisement and a user barrage; step 3: collecting user comments. The advertisement putting method is used for putting the advertisements to video websites.

Description

technical field [0001] The invention specifically relates to a barrage video-based advertisement placement method, and belongs to the technical field of Internet video advertisement applications. Background technique [0002] Video ad delivery material, that is, the video ad body when the video ad is displayed on a webpage (including embedded players). A successful display of a video ad delivery material is an effective ad delivery. During the entire process of video ad delivery, Media that play video advertisements forcefully show the creativity of video creatives to users, and cannot understand users’ evaluations of the products in this advertisement, cannot provide users with targeted advertisements, cannot adjust advertisement placement strategies, and cannot help advertisement providers To improve the creative, if you simply solicit user comments by providing questionnaires, etc., it will definitely not be accepted by users. [0003] Bullet chat video: Bullet chat re...

Claims

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Application Information

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IPC IPC(8): H04N21/475H04N21/466H04N21/81
CPCH04N21/4667H04N21/4668H04N21/4756H04N21/812
Inventor 苏彬潘柏宇卢述奇
Owner ALIBABA (CHINA) CO LTD
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