The invention relates to a micro-video popularity
prediction system and method. The method comprises the following steps: constructing a micro-video
data set; respectively training a micro-
video retrieval module, a multi-mode
processing module, a GRU4Rec module and a prediction module by utilizing the micro-video
data set; a to-be-queried micro-video is obtained, on one hand, the to-be-queried micro-video is input to a micro-
video retrieval module and a multi-
modal processing module to be processed, and multi-
modal features are obtained; on the other hand, the information is input to a GRU4Rec module to be processed, and recommendation features are obtained; and carrying out fusion
processing on the obtained multi-
modal features and the recommendation features to obtain a micro-video popularity prediction result corresponding to the micro-video to be queried. Compared with the prior art, the
social network information and the recommendation
system information except the video content are integrated, so that the factors influencing the popularity of the micro-video are more comprehensively captured, the influence of the user behavior on the popularity of the video is simulated, the time dynamic state of the
event sequence can be captured, the understanding of the user behavior and the video propagation is enhanced, and the user experience is improved. And the accuracy of micro-video popularity prediction is greatly improved.