The invention discloses a patent navigation service management system based on big data. The system comprises an ontology library module, a patent management module and a display module. The patent management module is connected with the ontology library module, the display module and an electronic map module, the patent management module is further connected with a patent analysis module and a patent retrieval module, the ontology library module is used for establishing a patent ontology library, and the similar keywords and the patent ontology links corresponding to the similar keywords arestored in the patent ontology library. According to the patent navigation service management system based on big data, the creativity of the user and the creativity of the disclosed patent are compared and analyzed by utilizing the patent analysis module; when the repetition rate is higher than a certain value, the early warning reminding is conducted on the user, so that the user can change the research direction in time, meanwhile, the user can conveniently mine a new research direction, and multi-language synonymous or synonymous keywords are combined into a whole, and therefore the requirement of the user for searching patent information in a cross-language manner can be met.