An AI-driven
system for personalized advertising in real time, where: ◯ an analytics unit to monitor and analyze user behavior in real time across multiple digital platforms such as websites, mobile applications,
social media, and smart devices; the unit collects data on
user engagement, browsing patterns, time spent, and content preferences to enable targeted, personalized advertising; ◯ a prediction module that predicts preferences and interests of a user, operatively connected to the user interaction data collection unit, wherein the prediction module uses
machine learning models such as
deep learning, recurrent neural networks (RNNs) and
transformer-based architectures to predict interests of users based on historical interactions and inferred preferences; ◯ an emotion and
sentiment analysis unit that assesses the user's
mood in real time through
computer vision,
natural language processing (NLP) and
voice analysis, whereby the analysis of facial expressions,
voice pitch and linguistic
mood is used to determine emotional states and receptivity to advertising content; ◯ an embodiment of a
context awareness component in operational communication with the emotion analysis and
mood unit, in some cases further augmented by various environmental and situational data such as the
device type and its physical location, date and time, and the content processed in the device,
processing methods, etc., in establishing adaptability and automatic ad placement to be as relevant as possible to the user and their status as prescribed; ◯ Use
reinforcement learning algorithms and generative AI models to drive advertising with
personalization engines. Creative elements, messaging, and presentations are dynamically adjusted in real
time based on user responses to ensure advertising is personalized and always optimized for best performance; o a privacy-focused AI
system with
federated learning,
differential privacy methods, and on-device AI
processing to reduce
targeted advertising while complying with international data protection laws such as the General Data Protection Regulation (GDPR) and California
consumer privacy laws; o an operationally adapted ad delivery mechanism to engage with real-time bidding (RTB) networks, programmatic advertising exchanges and demand-side platforms (DSPs) and place advertisements through
digital advertising networks, which guarantees the delivery of tailored advertising to the most relevant audience in real time; and o a contextual
feedback loop in which the
machine learning models used in the preference and interest prediction module and in advertising
personalization The engine is continuously updated to reflect the latest
user engagement data, improving
personalization over time and optimizing advertising performance.