Method for accurately delivering Internet video advertisement based on label

An Internet video and delivery method technology, applied in the field of precise delivery of Internet video advertisements based on labels, can solve the problems of uninterested advertisements, waste of money, loss of users and advertisers, etc., and achieve the effect of personalized and accurate delivery

Active Publication Date: 2011-08-17
BEIJING QIHOO TECH CO LTD
View PDF4 Cites 45 Cited by
  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] 1. The user is not interested in the advertisement placed;
[0004] 2. Advertisers wasted money and p

Method used

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
View more

Image

Smart Image Click on the blue labels to locate them in the text.
Viewing Examples
Smart Image
  • Method for accurately delivering Internet video advertisement based on label
  • Method for accurately delivering Internet video advertisement based on label
  • Method for accurately delivering Internet video advertisement based on label

Examples

Experimental program
Comparison scheme
Effect test

Embodiment Construction

[0039] The specific implementation manners of the present invention will be further described in detail below in conjunction with the accompanying drawings and embodiments. The following examples are used to illustrate the present invention, but are not intended to limit the scope of the present invention.

[0040] Such as figure 1 As shown, a tag-based precise delivery method for Internet video advertisements in an embodiment of the present invention includes:

[0041] In step S101, tags of users and advertisements are obtained, and the tags are keywords describing attributes of users and advertisements. Tags can be classifications of industries, products, etc., such as fashion, sports, IT, construction, etc. An advertisement indicating that the ad belongs to a certain industry or product, and the user follows a certain industry or product. There are three main ways to obtain the tags of users and ads:

[0042] Manual labeling: Manually label ads and users;

[0043] User...

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to view more

PUM

No PUM Login to view more

Abstract

The invention discloses a method for accurately delivering Internet video advertisement based on labels, relating to the technical field of Internet information. The method includes the following steps of: (S1) obtaining the labels of uses and advertisement, wherein the labels are the key words for describing the attributes of the users and advertisement; (S2) establishing a user-label matrix and an advertisement-label matrix according to the users, the advertisement and the labels, and filling the gaps between the user-label matrix and the advertisement-label matrix; (S3) calculating the similarity of the vectors between the two matrixes according to the filled user-label matrix and advertisement-label matrix, and descending and sorting according to the similarity; and (S4) selecting the advertisement of which the similarity with the uses ranks N to deliver in the Internet video which is watched by the user. Via the method in the invention, the individual accurate delivering of advertisement in Internet video during playing process is realized.

Description

technical field [0001] The invention relates to the field of Internet information technology, in particular to a label-based method for accurately placing Internet video advertisements. Background technique [0002] Existing TV advertisements and Internet video advertisements are delivered in a way that users are forced to watch. Users have no choice but to be forced to watch the advertisements. Before starting, the user may miss viewing. Above-mentioned scheme has following defective: [0003] 1. The user is not interested in the advertisement placed; [0004] 2. Advertisers wasted money and placed advertisements on invalid users; [0005] 3. Websites that play videos will lose users and advertisers. Contents of the invention [0006] (1) Technical problems to be solved [0007] The technical problem to be solved by the present invention is: how to realize accurate delivery of advertisements in Internet video, that is, to make appropriate users see appropriate advert...

Claims

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to view more

Application Information

Patent Timeline
no application Login to view more
IPC IPC(8): G06Q30/00G06F17/30
Inventor 张栋
Owner BEIJING QIHOO TECH CO LTD
Who we serve
  • R&D Engineer
  • R&D Manager
  • IP Professional
Why Eureka
  • Industry Leading Data Capabilities
  • Powerful AI technology
  • Patent DNA Extraction
Social media
Try Eureka
PatSnap group products

Browse by: Latest US Patents, China's latest patents, Technical Efficacy Thesaurus, Application Domain, Technology Topic.

© 2024 PatSnap. All rights reserved.Legal|Privacy policy|Modern Slavery Act Transparency Statement|Sitemap