Precise Placement Method of Internet Video Ads Based on Tags

An Internet video and delivery method technology, applied in the field of tag-based Internet video advertising precision delivery, can solve the problems of uninteresting advertising, waste of money, loss of users and advertisers, etc., and achieve the effect of personalized and accurate delivery

Active Publication Date: 2016-12-14
BEIJING QIHOO TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] 1. The user is not interested in the advertisement placed;
[0004] 2. Advertisers wasted money and placed advertisements on invalid users;
[0005] 3. Websites that play videos will lose users and advertisers

Method used

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  • Precise Placement Method of Internet Video Ads Based on Tags
  • Precise Placement Method of Internet Video Ads Based on Tags
  • Precise Placement Method of Internet Video Ads Based on Tags

Examples

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Embodiment Construction

[0039] The specific implementation manners of the present invention will be further described in detail below in conjunction with the accompanying drawings and embodiments. The following examples are used to illustrate the present invention, but are not intended to limit the scope of the present invention.

[0040] Such as figure 1 As shown, a tag-based precise delivery method for Internet video advertisements in an embodiment of the present invention includes:

[0041] In step S101, tags of users and advertisements are obtained, and the tags are keywords describing attributes of users and advertisements. Tags can be classifications of industries, products, etc., such as fashion, sports, IT, construction, etc. An advertisement indicating that the ad belongs to a certain industry or product, and the user follows a certain industry or product. There are three main ways to obtain the tags of users and ads:

[0042] Manual labeling: Manually label ads and users;

[0043] User...

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PUM

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Abstract

The invention discloses a tag-based precise delivery method for Internet video advertisements, which relates to the field of Internet information technology, including: S1: acquiring tags of users and ads, the tags are keywords describing attributes of users and ads; S2: according to User, advertisement and label establish user-label matrix and advertisement-label matrix, and fill in the vacancies of said user-label matrix and advertisement-label matrix; S3: According to the filled user-label matrix and advertisement-label matrix, calculate two The similarity of the row vectors between two matrices is sorted in descending order of similarity; S4: Select the top N advertisements with the user similarity and put them in the Internet video watched by the user. The invention realizes personalized and accurate delivery of advertisements in the playing process of Internet videos.

Description

technical field [0001] The invention relates to the field of Internet information technology, in particular to a label-based method for accurately placing Internet video advertisements. Background technique [0002] Existing TV advertisements and Internet video advertisements are delivered in a way that users are forced to watch. Users have no choice but to be forced to watch the advertisements. Before starting, the user may miss viewing. Above-mentioned scheme has following defective: [0003] 1. The user is not interested in the advertisement placed; [0004] 2. Advertisers wasted money and placed advertisements on invalid users; [0005] 3. Websites that play videos will lose users and advertisers. Contents of the invention [0006] (1) Technical problems to be solved [0007] The technical problem to be solved by the present invention is: how to realize accurate delivery of advertisements in Internet video, that is, to make appropriate users see appropriate advert...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06F17/30G06Q30/02
Inventor 张栋
Owner BEIJING QIHOO TECH CO LTD
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