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System and method for playing interactive internet video advertisements

A network video and advertisement playback technology, applied in image communication, selective content distribution, electrical components, etc., can solve problems such as unsatisfactory video advertisement playback effects

Inactive Publication Date: 2013-11-27
NANJING UNIV OF POSTS & TELECOMM
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] The problem to be solved by the present invention is that the playing effect of the existing video advertisement is not ideal, and a method for playing the effect of the interactive network video advertisement is proposed

Method used

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  • System and method for playing interactive internet video advertisements

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0023] Example 1: During the playback of the inserted video advertisement, prompt the user with a text: "Please click on the XXX trademark" at the eye-catching part of the advertisement screen. After the user operates, confirm whether the user clicks on the XXX trademark. If the click is valid, Then stop the playback of the current advertisement and play the follow-up video; if there is no click within the specified time, the follow-up video will be played after the time is up.

Embodiment 2

[0024] Example 2: In the inserted video advertisement, load the maze game, and indicate that the user is required to use the keyboard / mouse to push the square with the trademark logo out of the maze. After the user operates, confirm whether the user's action makes the square with the trademark logo If the box goes out of the maze, if it goes out of the maze, the follow-up video will be played; if it is not out of the maze within the specified time, the follow-up video will be played after the time is up.

Embodiment 3

[0025] Example 3: Use ipad to watch the video. During the playback of the inserted video advertisement, the user is prompted to swipe from left to right on the trademark of the advertisement to continue watching the video. After the user operates, confirm whether the user's action is correct. If the user's action is correct If it is valid, stop playing the current advertisement and play the follow-up video; if no operation is performed within the specified time, the follow-up video will be played after the time is up.

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Abstract

The invention discloses a method and system for playing interactive internet video advertisements. According to the video advertisements inserted in the process of playing of video on demand by a user, when the inserted video advertisements are played, the user may not conduct inputting or may conduct one-time inputting or may conduct a series of inputting operations; each time of inputting by the user can change played content of the following video advertisements; after playing of the video advertisements is completed, the following video is played continuously; a local player has the functions that an inputting behavior of the user can be graded and the grading result can be uploaded. The system for playing the interactive internet video advertisements comprises a video server, an application server, the local player (including independent playing software or a browser). The method can be used in a video website and can also be used in the technical fields of traditional texts, digital voice, digital televisions, digital video-on-demand, IPTV and the like along with the improvement of the communication technology and the development of an embedded system.

Description

technical field [0001] The invention relates to an interactive network video advertisement playback effect method, which can be used in technical fields such as tablet computers, mobile phones, set-top boxes, ordinary computers, etc., and aims to enhance the playback effect of video advertisements. Background technique [0002] With the popularity of Internet multimedia technology, watching online video content has gradually become a very important part of people's work, study, entertainment and life. The so-called online video advertisement refers to the addition of advertising content that is not related to the video before, during, pause or after playing a certain video, generally 15 to 30 seconds in length, which is one of the most common forms of advertising at present. one. For example, sharing video websites such as Tudou.com and Youku.com, and well-known players such as pplive and ppstream often appear such video advertisements. Although this type of video advertis...

Claims

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Application Information

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IPC IPC(8): H04N21/458H04N21/422H04N21/472H04N21/2668
Inventor 戴尔晗
Owner NANJING UNIV OF POSTS & TELECOMM
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