Website value evaluation method and device

A value evaluation, website technology, applied in the field of information network, can solve the problem of not reflecting the effect of advertising, and achieve the effect of improving the effect of advertising

Inactive Publication Date: 2012-07-11
BEIJING IZP NETWORK TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] The existing PR methods only reflect the popularity of the page content, while advertisers are concerned about the effect of advertising on this website, such as click-through rate and conversion rate. These indicators have a lot to do with user experience, user psychology, and user preferences. The PR method cannot reflect the effect of this kind of advertising

Method used

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  • Website value evaluation method and device
  • Website value evaluation method and device
  • Website value evaluation method and device

Examples

Experimental program
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no. 1 example

[0053] figure 1 It is a schematic flow chart of the website value evaluation method according to the first embodiment of the present invention, refer to below figure 1 Each step of the method is described in detail.

[0054] Such as figure 1 In the method for assessing the commercial value of the website, the commercial value of the website is assessed through the following steps:

[0055] Step (1), obtaining user network behavior data of multiple websites and obtaining business information data of a set number of websites through public means;

[0056] Step (2), determining the characteristic factors affecting the website value, and formulating the website value evaluation data model according to the determined characteristic factors;

[0057] Step (3), through data training, determine model parameters, establish website value evaluation data model;

[0058] Step (4), using the website value evaluation data model to evaluate the website value;

[0059] Step (5), optimize...

no. 2 example

[0079] figure 2 A schematic structural diagram of a website business value evaluation system according to the second embodiment of the present invention is shown. Refer below figure 2 To illustrate the composition of each part of this embodiment.

[0080] Such as figure 2 A website business value evaluation system is shown, including a business intelligence information collection system and a network data collection system for collecting and storing user browsing behavior data, and the business intelligence information collection system and network data collection system transmit data to the A data training system for establishing a website value evaluation data model, and the data training system also receives data for verification from the model evaluation system.

[0081] Among them, the data training system includes a model library, and the model library includes a model selection module, the model selection module outputs the selected model, the selected model recei...

no. 3 example

[0083] image 3 is a schematic flow chart of a website business value evaluation method according to the third embodiment of the present invention, refer to below image 3 Each step of the method is described in detail.

[0084] Step 310, acquire user network behavior data and business information data of multiple websites, this step is an acquisition step.

[0085] Specifically, acquire all the data of users' network behaviors in multiple websites through network data acquisition technology, and preprocess the obtained data to obtain user network behavior data that can reflect users' network behaviors, and obtain multiple websites through public channels. The business information data of a website. Wherein, the user's network behavior may be the user's browsing behavior, and the operating information of the website mainly includes the annual income of the website.

[0086] More specifically, since the main data used to characterize the user's network behavior comes from the ...

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Abstract

The invention discloses a website value evaluation method and a website value evaluation device. The method comprises the following steps of: acquiring, namely acquiring user network behavior data and operation information data of a plurality of websites; modeling, namely determining feature factors which influence website values, and making a website value evaluation data model according to the feature factors; and determining parameters, namely performing data training on the website value evaluation data model by using the acquired user network behavior data and operation information data so as to determine the model parameters of the website value evaluation data model and acquire a website value evaluation data determining model which is used for evaluating a commercial value of a website. By the method, the evaluation value of each website is acquired according to the constructed model, user groups which are matched with contents of an intelligent advertisement to be issued by the website can be found according to the evaluation value of the website, and the owner of the advertisement can also decide the website on which the advertisement is issued according to the evaluation value, so that the advertisement issuing effect of the owner of the advertisement is improved.

Description

technical field [0001] The invention relates to information network technology, in particular to a website value evaluation method and device. Background technique [0002] Since the development of Internet technology, free and sharing have always been regarded as the inherent "Internet spirit". How to maintain the operation and even profit of the website while providing free products and services is a difficult problem for all website owners. Up to now, Internet advertising is still one of the most direct and effective profit models for websites. For Internet advertisers, how to select a website suitable for their specific product from thousands of websites for advertisement display, so as to obtain the highest attention and convert it into commercial value is a problem that needs to be solved. [0003] The evaluation of websites under the traditional model has always adopted the method of page rank (Page Rank, referred to as PR), which evaluates the value of the website b...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/30G06Q30/00
Inventor 罗峰黄苏支李娜
Owner BEIJING IZP NETWORK TECH CO LTD
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