51 results about "Keyword advertising" patented technology

A method of generating a bid for an advertiser for placement of an advertisement in association with a search results list, where the search results list is generated in response to a search query, is provided. In one embodiment, the method includes: a) associating the at least one keyword with the bid, wherein the search query is associated with the at least one keyword, and b) determining an amount of the bid, associated with the at least one keyword, for placement of the advertisement in association with the search results list generated in response to the search query associated with the at least one keyword. The bid is determined based at least in part on bids by other advertisers in competition with the first advertiser for placement of other advertisements with an expectation that the determined bid may elicit a desired change in the bids by the other advertisers.

When a network resource request having a domain name is received, it is determined whether the network resource can be accessed from the domain name. Rather than displaying an error message or processing a search request in response to determining that a network resource can not be accessed, the domain name can instead be redirected to a registration service for domain names or keyword advertiser registration.

A method of trading a future right to a keyword advertisement placement associated with a search results list, wherein the search results list is generated in response to a search query. The method includes creating ownership of the future right to the keyword advertisement placement in an original keyword search engine. Next, the future right to the keyword advertisement placement originally owned by the original keyword search engine is made available for purchase in a keyword advertising market. Then, the future right to the keyword advertisement placement originally owned by the original keyword search engine is traded to another participant in the keyword advertising market.

Moving forward from current generation of search engines, originally designed for web 1.0, an entirely new comprehensive information search system is presented for searching and presenting of information in the Web 2.0, and other emerging new models of the global Internet using new and emerging sources of static and dynamic information, including but not limited to professionally created web pages, consumer created content, increasingly dynamic yet invisible web or web services based web, unconnected yet relevant dark web, mobile content web, social networked web and other emerging models of content publication, with access using mobile and fixed wireless and wire-line networked computing, communication and entertainment devices, user agents and application agents, and corresponding new business and delivery models for consumer and business users worldwide through sponsored web business model, content advertising business models, keyword advertising models, multi-media advertising models or pay per search, pre-paid and service business models.

A method and associated system of producing an advertising campaign of a product for an online marketplace seller including, under control of one or more processors configured with executable instructions, generating a single keyword advertising campaign of the product; collecting data on the single keyword; executing a machine learning component of an adaptive machine learning platform to generate a machine learning component output based at least in part on the data on the single keyword; generating a behavioral curve or table relating to an advertisement bid value and a cost per click value based at least in part on the machine learning component output; generating sales goal(s) of the product for the online marketplace seller on the online marketplace; generating an optimized advertisement bid value based at least in part on the sales goal(s) and the behavioral curve or table; and generating an optimized advertising campaign therefrom.

The present invention relates to an Internet keyword advertising method and, more particularly, to an advertising method and system, which, when a user demands keyword searching, provides secondary keywords related to a corresponding keyword, thus allowing the user to find the actual information and / or commodity sought through keyword searching via the Internet, and providing corresponding data. Furthermore, the present invention relates to a method and system for providing a list of secondary keywords related to primary keyword search. In accordance with the present invention, a user conducts a search using a primary keyword having a relatively comprehensive meaning and then conducts searches more detailed secondary keywords, so that information and / or commodity sought by the user can be easily found and checked. Meanwhile, an advertiser discloses his or her information and / or commodity to effective customers, connected through corresponding secondary keywords, so that the efficiency of advertising can be greatly improved.

A multi-view (MV) advertising system includes an MV display including one or more MV pixels, each configured to emit beamlets in different directions in a beamlet coordinate system. The MV advertising system receives, via an input node, a first attribute of a first viewer or of a first viewing zone and, optionally, a second attribute of a second viewer or of a second viewing zone. The MV advertising system controller defines the first and second viewing zones relative to the MV display in a viewing zone coordinate system, determines a mapping that translates between the viewing zone coordinate system and the beamlet coordinate system, associates first and second targeted advertising contents with the first and second viewing zones based at least on the first and second attributes, and controls the MV display to project first and second images generated from the first and second targeted advertising contents to the first and second viewers at the first and second viewing zones, respectively.

Disclosed are a method for adjusting the account balance of an advertiser in keyword advertising, the method comprising the steps of: maintaining an advertiser information database for storing bidding price information, minimum balance for account maintenance, and information on the account balance by each search result; generating a search result list including at least one search result associated with a predetermined keyword on the basis of the bidding price information, thereby maintaining the generated search result list in a search result database; receiving a selection of a search result from a user, with respect to the search result list provided in response to a predetermined search request including the keyword; searching for minimum balance for account maintenance and information on the account balance associated with the search result by referring to the advertiser information database, in case that the search result list is generated; increasing the number of clicks about the selected search result, only in case that the account balance searched in association with the search result is more than the minimum balance for account maintenance; computing advertising cost of a predetermined first period by using bidding price information associated with the number of accumulated clicks and the search result, after the predetermined first period elapses; subtracting the computed advertising cost from the account balance associated with the search result; and updating the advertiser information database by using information on the subtracted account balance, and a system thereof.

Provided is a method for controlling a keyword charge in keyword advertising, including the steps of: dividing an exposure location where a search listing abstracted by predetermined keyword search is displayed into at least one unit display zone; receiving bid price data with respect to display of the search listing in the unit display zone from a predetermined advertiser; as the step of associating a predetermined bid field with the unit display zone in response to receiving of the bid price data, recording the received bid price data in the bid field; sorting at least one bid price data recorded in the bid field on the basis of the size of the unit click cost and giving predetermined rankings to the sorted bid price data, respectively; in response to the keyword search, controlling the search listing of the bid price data at the highest ranking to be exposed in the unit display zone; and as the step of controlling a bill to be charged in accordance with a click selection by a predetermined searcher with respect to the exposed search listing, determining a charge amount generated by the click selection; wherein the charge amount is determined by referring to the unit click cost of predetermined bid price data at a lower ranking, except the bid price data at the highest ranking among the sorted bid price data.

Provided is a keyword advertising system extracting search listings in response to a search request, the system comprising: an interface receiving bid price information corresponding to a keyword from an advertiser; a search information database storing search listings associated with the advertisers in association with each of the received bid price information; a ranking module generating a search result list by referring to the search information database, in response to a search request from a searcher; and a search results providing module providing the searcher with the generated search result list; wherein the ranking module generates the search result list by performing the steps of: identifying a keyword received from the searcher in association with the search request; selecting N of search listings from the at least one search result listing corresponding to the identified keyword, based on the bid price information; and ordering the selected search listings in order of click through rate.

The embodiment of the invention discloses a statistical method for a keyword advertising effect and a browsing client. The method comprises the following steps that the browsing client is used for obtaining and displaying an advertising page associated with an advertised keyword from a popularization server, wherein instruction codes are embedded in the advertising page; according to the instruction codes, following operations are executed, wherein the operations comprise the steps that a trigger operation carried out by a user on the displayed advertising page is detected, statistical information corresponding to the detected trigger operation is generated if the detected trigger operation is a set trigger operation, the statistical information and a uniform resource locator used for obtaining the advertising page serve as transmitted information, and the transmitted information is transmitted to a target server, so that the target server is instructed to determine the advertising effect of the advertised keyword according to the transmitted information. According to the statistical method for the keyword advertising effect and the browsing client, subsequent behaviors and operations of some users of advertised information corresponding to the advertised keyword can be detected, and whether the advertised keyword which is purchased reaches an expected advertising effect or not can be evaluated accurately.

The invention discloses a system to realize key word ad, which is characterized by the following: getting key word extracting module, data bank and ad management module from Chinese input module; storing the ad information with the data bank; locating the key word extracting module at terminal; connecting to the Chinese input module and ad management module separately; basing on the key word of the key word extracting module; searching the matching ad in the data bank; returning the matching data to the Chinese input module; displaying. This invention also discloses a method to realize key word ad. This invention realizes active ad pushing, which can intensify ad effect.

The invention provides a keyword advertisement matching method based on natural semantics, which comprises keywords obtaining user search and keywords analyzing the keywords based on the natural semantics to form a knowledge structure, wherein the knowledge structure is a knowledge structure signified by the combination of action and objects; the information type of the keywords of the knowledge structure is judged based on requirements of users; according to the obtained information type of the keywords of the knowledge structure through the judgment, a core keyword is extracted from the keywords of the knowledge structure and the core keyword is expanded, and then the keyword after expended is obtained; an advertisement is matched according to the priority levels of the core keyword and the keyword expanded and at least one advertisement link with an order of precedence is obtained; and then all advertisement links are displayed on return pages of a search results of users. The keyword advertisement matching method can accurately release advertisements required by users, so that releasing efficiency of the advertisements is improved.

The invention discloses an optimal bidding strategy method based on keyword advertisement, which belongs to the field of Internet. The method includes that firstly based on historical data, and the constructed short sequence is taken as Input of a Multiple-LSTM network model structure; Then the training data set is used to optimize the parameters of the network. Then, by using the short-term series data and the application model, the corresponding revenue under the bidding price can be obtained. Finally, by constantly adjusting the bidding price and using the forecasting model to find the maximum income value, the bidding price corresponding to the maximum income is taken as the optimal bidding price. to the method provides decision support for advertisers to participate in keyword advertising bidding activities.

The present invention relates to an Internet keyword advertising method and, more par not ticularly, to an advertising method and system, which, when a user demands keyword searching, provides secondary keywords related to a corresponding keyword, thus allowing the user to find the actual information and / or commodity sought through keyword searching via the Internet, and providing corresponding data. Furthermore, the present invention relates to a method and system for providing a list of secondary keywords related to primary keyword search. In accordance with the present invention, a user conducts a search using a primary keyword having a relatively comprehensive meaning and then conducts searches more detailed secondary keywords, so that information and / or commodity sought by the user can be easily found and checked. Meanwhile, an advertiser discloses his or her information and / or commodity to effective customers, connected through corresponding secondary keywords, so that the efficiency of advertising can be greatly improved.

A keyword advertising service method for providing search information in response to a search request, the method includes the steps of: maintaining a search information database for storing at least one search information record; receiving a search request packet including a keyword inputted in a partner site selected by a user and a site identifier for identifying the partner site, from the partner site; extracting, in response to the search request packet, at least one search information record including a keyword corresponding to the keyword included in the search request packet, from the search information database, by using the bidding participation fee; rolling the extracted search information records independently from the bidding participation fee to be displayed on a result list field and providing the result list field to the partner site in response to the search request; and charging an advertiser corresponding to the search information record, in the case the user clicks the search information record in the search result field.

A system and method are provided for evaluating the performance of at least one algorithm that generates bid recommendations for keyword advertising on search engines. According to one example, metric data associated with a plurality of internet advertisement objects is divided into a plurality of similar object groups. In one example, these object groups are provided to one or more client devices. In one example, the client devices generate bid recommendations according to at least one algorithm and place the bids with search engines. In still another example, the performance of the at least one bid recommendation algorithm is later measured or compared to the performance of another bid recommendation algorithm.

The present invention provides a method of food advertising which includes the following steps of: to form a vender marking region, at least one third-party marking region and a merchandise name marking region on the packaging material; a food vendor marks food information of the food in the vender marking region and marks merchandise name of the food in the merchandise name marking region; at least one third-party company pays the food vendor a certain amount of fee to obtain the right of using the third-party marking region; and the third-party company marks an advertisement content in the third-party marking region. Whereby, the payment paid by the third-party company can serve as a subsidy of the cost of the packaging material, so that consumers can purchase the food with lower expense or for free.

The invention provides a keyword advertisement intelligent delivery method and a device based on a big data technology, wherein, the required delivery data is acquired based on the big data technology, the acquired delivery data is processed based on an artificial intelligence technology, and the advertisement delivery is intelligently adjusted and executed. The method comprises the following steps: a processing device generates and maintains a delivery strategy for adjusting a keyword; Acquiring and storing posting data of posted keywords corresponding to the advertisement account; The processing device determines keywords to be adjusted from the delivery data; The processing device calculates and stores the calculation result according to the consumption data; The processing device executes the delivery strategy according to the calculation result, thereby realizing the adjustment of the keywords to be adjusted corresponding to the delivery strategy; And synchronizing the adjusted keywords to the advertisement delivery platform; The delivery strategy includes bidding adjustment for the keywords to be adjusted.

The invention relates to a network advertisement method. An Internet Service Provider provides a savable content for an Internet user to download the content to an electronic product capable of surfing on the Internet, and an advertising information window is displayed on the display of the user during downloading; an interactive window connected with the advertising information window is also provided, and during the process of downloading the savable content, the interactive window is enabled to produce at least one message indication to which the user has to make response and accordingly complete downloading the savable content.

A method of calculating a predicted charge amount of an advertisement of a keyword or keywords that an advertiser can purchase for keyword advertising and a system for executing method are provided. The method includes: calculating a first variable based on a standard deviation of daily charge amounts of the advertisement and a maximum daily charge amount; calculating a second variable based on the first variable, the standard deviation, and an average daily charge amount; and calculating a predicted charge amount range based on the first variable and the second variable.

Methods and systems for forced advertising are provided. These methods and systems determine when a forced advertisement is to be presented, determine what forced advertisement is to be presented, and control how the forced advertisement is to be presented. A forced advertisement may be received prior to the time at which the forced advertisement is to be presented or when needed. The forced advertisement may be presented when certain broadcast advertisements are being broadcast, at certain times of the day, or at certain times within a program. The forced advertisements may be selected based upon content of a replaced broadcast advertisement, content of a nearby program, or independently of any broadcast-related factors. Finally, forced advertisements may be presented so that a television viewer cannot escape viewing the advertisement by changing channels or turning off the television.

The invention discloses a network advertising targeted delivery method based on internet protocol (IP) addresses of visitors. The network advertising targeted delivery method includes the following steps: (1) an IP address monitoring unit monitors and records the IP addresses of the visitors in real time, and sends the IP addresses of the visitors to an advertising delivery processing center; (2) The advertising delivery processing center analyzes the IP addresses from the IP address monitoring unit, obtains areas in which the visitors are located, and researches advertisements in the areas where the visitors are located in; and (3) and the advertising delivery processing center deliveries the advertisements which are researched in the areas in which the visitors are located in to web pages which the visitors visit on line. The network advertising targeted delivery method has the advantages that the advertising delivery processing center deliveries the advertisements which are researched in the areas in which the visitors are located in to the web pages which the visitors visit online, and purposefully deliveries advertisements required by the visitors to the web pages which the visitors access, and thus a good advertising effect is obtained.

The utility model relates to an advertisement bidding publishing system of an attribute template structure device, and provides a network search keyword advertisement system. A plurality of attribute advertisement positions are arranged based on the attribute structure of keywords, and self-service release of corresponding content-based advertisements is carried out at each advertisement position. The technical scheme is that the advertisement bidding publishing system comprises a computer terminal and a server which are connected through an internet, wherein the server comprises a server network interface and an information searching module which is used for searching advertisement keywords and advertisement information corresponding to the content of keyword attributes according to an advertisement searching instruction of the computer terminal; the computer terminal comprises a user input module, a computer terminal network interface and a display module which is used for displaying advertisement information of the attribute template structure; the information searching module comprises an inferior searching module, an attribute searching module and an association searching module; and the advertisement information attribute template structure device comprises two or more element field advertisement positions whose advertisement keywords are associated, and the server comprises advertisement position bidding modules corresponding to the element fields.

The invention relates to an advertising system for screen savors, which is characterized in that: advertising files in remote advertisement operating server are automatically downloaded through client software and screen savors of a local computer are controlled and used for playing advertisements; more particularly, a new advertising video is inserted to broadcast after traditional screen savor animation circularly is broadcasted. The new advertising is broadcasted in a full screen form to try to improve visual impact to the utmost degree, video and sound efficiency are complete and advertising residue rate is increased by more than 50%. Statistical information of audience rating for relevant advertising can be sent back to advertisers accurately; member information showing purchase interest is gathered to form data packet to facilitate the advertiser to get further tracking promotion. Foremost, the advertising system can realize customization options for advertisements, with a definite object in view, which not only greatly enhances the propagation efficiency of advertisement, but also reduces waste of advertising investment as much as possible.

The invention discloses an Internet-based product keyword advertisement putting method and system, and the method comprises the steps: firstly carrying out the scanning and key sentence extraction ofan obtained video, article or picture, obtaining a corresponding product keyword set, and carrying out the two-time putting proportion division of product keywords according to keyword information stored in a database; packaging the product information and putting advertisements in a corresponding range according to the advertisement format; then, obtaining input data on a webpage, carrying out matching degree retrieval through the database, and carrying out tracking recording and statistics on browsing behaviors of the delivered advertisement by utilizing a threshold method; and finally, according to the statistical result of the current data, arranging the browsing proportion according to a descending order, re-dividing the putting proportion of each put advertisement, and sorting according to the change result, so that the putting effect of the advertisements can be effectively ensured.

A keyword advertising service method for providing search information in response to a search request, the method includes the steps of: maintaining a search information database for storing at least one search information record; receiving a search request packet including a keyword inputted in a partner site selected by a user and a site identifier for identifying the partner site, from the partner site; extracting, in response to the search request packet, at least one search information record including a keyword corresponding to the keyword included in the search request packet, from the search information database, by using the bidding participation fee; rolling the extracted search information records independently from the bidding participation fee to be displayed on a result list field and providing the result list field to the partner site in response to the search request; and charging an advertiser corresponding to the search information record, in the case the user clicks the search information record in the search result field.

The effective keyword selection system according to the present invention includes a visit / call matching part for generating a visit / call table by collecting a plurality of visit information of users visiting at a predetermined period of time before a first call time for each consultation call, an guide result of each consultation call and an keyword click information; a conversion score calculation part for obtaining reference time differences and check reference time differences of the visit / call table and calculating a conversion score by determining the advertisement keyword to be an important keyword satisfying the setting criteria of the advertiser as the check reference time difference is smaller; and an effective keyword selection part for selecting the effective keyword by sorting each item of the consultation result in the order of the conversion score.