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Advertisement information retrieval system and method therefor

An advertising information and retrieval system technology, applied in the field of advertising information retrieval systems, can solve the problems of user profiles not being able to reflect users in a timely and effective manner, and tables not being able to accurately and completely reflect them, etc.

Active Publication Date: 2006-12-13
BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

When the user's identity information or interests change, the user profile will generally be modified and updated only when the user actively modifies the personal information, so the user profile often cannot reflect the actual information of the user in a timely and effective manner; and, user information The accuracy of the form also has a lot to do with the design of the information input form. Sometimes the user cannot choose the option that suits him, so the form filled by the user cannot accurately and completely reflect the actual information of the user.

Method used

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  • Advertisement information retrieval system and method therefor
  • Advertisement information retrieval system and method therefor
  • Advertisement information retrieval system and method therefor

Examples

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Embodiment Construction

[0072] A large Internet search engine provides search services to a large number of users, and at the same time accumulates a large amount of information about users' search behaviors. Using this search behavior information can improve search engines and provide users and customers with higher quality search services.

[0073] A cookie is a piece of text that a web server saves on a user's hard drive. Cookies allow a Web site to save information on a user's computer and retrieve it later. The cookie stores the unique identification information assigned to the user by the WEB website. The advertising information retrieval system of the present invention collects and analyzes the query and click logs of the Internet search engine, and records the user identification in the cookie and the corresponding user within a period of time. Search click browsing behavior, build an index, and match advertising information based on user historical behavior. For the convenience of descript...

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Abstract

The related retrieval method for ad information comprises: generating Cookie keyword index data according to visit log; when receiving retrieval request, searching and obtaining the keyword, and searching the index to obtain the opposite ad index. This invention bases on user historical action to match ad and provide useful information, and has superiority on accuracy, coverage and real-time performance.

Description

technical field [0001] The invention relates to information retrieval technology, in particular to an advertisement information retrieval system and an advertisement information retrieval method. Background technique [0002] As an information service platform, the Internet search engine not only provides search services for Internet users, but also provides advertisement delivery services for Internet advertisers. The service of placing advertisements can not only advertise for advertisers, but also provide users with more service information. Advertising through search engines has become a common advertising method adopted by advertisers. [0003] In existing search engines, an advertisement placement method that matches relevant advertisements according to a user's current query is generally adopted. When an Internet user is searching, they submit query terms to the search engine, and the search engine returns the links of a group of web pages most relevant to the query...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/30G06Q30/00G06Q10/00G06Q30/02G06Q30/06G06Q50/00G09F19/00
CPCG06Q30/02G06F17/30867G06F16/9535
Inventor 李彦宏朱洪波刘建国郭眈周利民王湛刘子正袁杰王闯杨文凯
Owner BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD
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