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Methods and Systems for Forced Advertising

a technology of forced advertising and methods, applied in the field of television advertising, can solve the problem that the viewer cannot escape the viewing of advertisements

Inactive Publication Date: 2009-10-01
UNITED VIDEO PROPERTIES
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Finally, forced advertisements may be presented so that a television viewer cannot escape viewing the advertisement by changing channels or turning off the television.

Method used

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  • Methods and Systems for Forced Advertising
  • Methods and Systems for Forced Advertising
  • Methods and Systems for Forced Advertising

Examples

Experimental program
Comparison scheme
Effect test

Embodiment Construction

[0014]An illustrative system 10 in accordance with the present invention is shown in FIG. 1. As illustrated, system 10 may include a video stream generation facility 11, a forced advertisement generation facility 12, communication links 13 and 14, user equipment 15, and a user display 16. Video stream generation facility 11 may be used to provide video streams. A video stream may include television, cable, Internet or other suitable media signals with video, audio, data, etc. components which, when received by user equipment, may be used to provide suitable display on a user display. Video stream generation facility 11 may include television broadcast equipment, video tape players, video and data servers, etc.

[0015]Forced advertisement generation facility 12 may be used to provide forced advertisements. Like video streams, forced advertisements may include television, cable, Internet or other suitable media signals with video, audio, data, etc. components which, when received by use...

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PUM

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Abstract

Methods and systems for forced advertising are provided. These methods and systems determine when a forced advertisement is to be presented, determine what forced advertisement is to be presented, and control how the forced advertisement is to be presented. A forced advertisement may be received prior to the time at which the forced advertisement is to be presented or when needed. The forced advertisement may be presented when certain broadcast advertisements are being broadcast, at certain times of the day, or at certain times within a program. The forced advertisements may be selected based upon content of a replaced broadcast advertisement, content of a nearby program, or independently of any broadcast-related factors. Finally, forced advertisements may be presented so that a television viewer cannot escape viewing the advertisement by changing channels or turning off the television.

Description

CROSS REFERENCE TO RELATED APPLICATIONS[0001]This application is a continuation of U.S. patent application Ser. No. 09 / 775,115, filed Feb. 1, 2001, which claims the benefit of U.S. provisional application No. 60 / 179,551, filed Feb. 1, 2000, which are hereby incorporated by reference herein in their entirety.BACKGROUND OF THE INVENTION[0002]This invention relates to television advertising. More particularly, this invention relates to methods and systems for providing forced advertisements to viewers.[0003]Television viewers are currently exposed to a wide variety of advertising when watching most non-premium television channels. This advertising is typically presented to promote an advertiser's products and services and, at the same time, sponsor or subsidize the cost of providing television programming. Television advertising in this way is generally viewed as a highly effective means of promoting products and services, but is also recognized as being very expensive.[0004]One proble...

Claims

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Application Information

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IPC IPC(8): H04N7/10H04N5/445H04N7/08H04N5/76H04N5/775H04N7/081H04N7/16H04N21/433H04N21/438H04N21/458H04N21/478H04N21/6543H04N21/6587H04N21/81
CPCG06Q30/02H04N5/445H04N5/76H04N5/775H04N7/165H04N21/812H04N21/4383H04N21/458H04N21/478H04N21/6543H04N21/6587H04N21/4331H04N21/44016H04N21/44H04N21/44004
Inventor CORVIN, JOHNNY B.
Owner UNITED VIDEO PROPERTIES
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