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Key word advertisement intelligent delivery method and device based on big data technology

A delivery method and keyword technology, applied in the field of keyword advertising intelligent delivery, can solve the problems of poor advertising delivery effect, difficulty in ensuring the quality of keyword adjustment, and increase in advertising delivery costs.

Active Publication Date: 2018-12-21
广州市丰申网络科技有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

In the prior art, when monitoring the placement of keyword advertisements, in order to obtain a better effect of placement of keyword advertisements, the adjustment of keywords is usually only based on experience or intuition. This method is inefficient and error-prone, and it is difficult to ensure key Words adjust the quality, which may lead to poor advertising effectiveness and increase advertising costs

Method used

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  • Key word advertisement intelligent delivery method and device based on big data technology
  • Key word advertisement intelligent delivery method and device based on big data technology
  • Key word advertisement intelligent delivery method and device based on big data technology

Examples

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Embodiment approach

[0108] Further, the processing device further configures an extended keyword corresponding to the ad unit where the deleted keyword is located; the delivery strategy further includes: adding the extended keyword at the position of the deleted keyword. The number of newly added expanded keywords may exceed or be lower than the number of deleted keywords. In one embodiment, the configuration of the extended keyword corresponding to the ad unit where the deleted keyword is located includes:

[0109] Query keywords whose CPA is less than the set second cost threshold from the delivery data and store them in the expanded database;

[0110] Carrying out word extension to the keywords in the expanded database to obtain the expanded keywords;

[0111] The expanded keywords are classified according to part of speech, and the expanded keywords corresponding to the ad unit where the deleted keyword is located are extracted therefrom.

[0112] The above-mentioned embodiment retrieves ke...

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Abstract

The invention provides a keyword advertisement intelligent delivery method and a device based on a big data technology, wherein, the required delivery data is acquired based on the big data technology, the acquired delivery data is processed based on an artificial intelligence technology, and the advertisement delivery is intelligently adjusted and executed. The method comprises the following steps: a processing device generates and maintains a delivery strategy for adjusting a keyword; Acquiring and storing posting data of posted keywords corresponding to the advertisement account; The processing device determines keywords to be adjusted from the delivery data; The processing device calculates and stores the calculation result according to the consumption data; The processing device executes the delivery strategy according to the calculation result, thereby realizing the adjustment of the keywords to be adjusted corresponding to the delivery strategy; And synchronizing the adjusted keywords to the advertisement delivery platform; The delivery strategy includes bidding adjustment for the keywords to be adjusted.

Description

technical field [0001] The invention relates to the fields of big data, artificial intelligence, computational advertisement intelligent delivery and technology, in particular to a keyword advertisement intelligent delivery method and equipment based on big data technology. Background technique [0002] Keyword advertising is also called "keyword search". Simply put, when a user uses a certain keyword to search, the advertisement content related to the keyword will appear on the search result page. In the prior art, when monitoring the placement of keyword advertisements, in order to obtain a better effect of placement of keyword advertisements, the adjustment of keywords is usually only based on experience or intuition. This method is inefficient and error-prone, and it is difficult to ensure key Words adjust the quality, which may lead to poor advertising effectiveness and increase advertising costs. [0003] In the current era of information explosion, it is impossible f...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0242G06Q30/0256G06Q30/0275
Inventor 罗毅罗文辉招伟锦杨忠轩
Owner 广州市丰申网络科技有限公司
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