393results about How to "Good advertising effect" patented technology

The invention provides a page push method, a system and a device; a Uniform Resource Locator (URL) of the page of the Portal server is preset, an access device can seek the corresponding URL address of the acquired user information according to the corresponding relation of the user information and the URL address, and directly relocate the connection of a user terminal and the device to the corresponding page of the URL; the page push method is not attached to the portal page, thus realizing user information based page push, namely, carrying out targeted page push to the user. For example, the invention can relocate the user terminal used by females according to the user information to the advertisement page of beauty category, thus achieving better advertisement effect.

The invention provides a service data authentication method and a service data authentication system based on a block chain. The method comprises the following steps: obtaining the service data to beuplinked and receiving the service data through a block chain node, determining an IP and a user corresponding to the service data through a block chain network, judging whether the user is verified by a real name, and if so, utilizing a consensus algorithm to perform consensus processing on the service data; if the service data passes consensus, uplinking the service data. The invention can improve the accuracy and authenticity of the data, and improve the effect and efficiency of the advertisement delivery of the enterprise.

The invention discloses a publishing and displaying system for a car window type advertisement. The system mainly comprises an advertisement cloud platform server, an automobile advertisement display terminal and a wireless communication module. The advertisement cloud platform server can distribute advertisement information to the targeted automobile advertisement display terminal according to GPS information fed back by an automobile, calculates effective time and an effective site for advertisement publishing based on the GPS information, and paying reasonable advertisement sharing costs to an owner of an automobile with the automobile advertisement display terminal installed according to a calculation result; the automobile advertisement display terminal carries out advertisement displaying for automobile drivers and pedestrians in the rear of the automobile by a transparent window display device and reports current automobile GPS information to the advertisement cloud platform server; and the wireless communication module is used for transmitting GPS information and advertisement information.

The invention relates to a user behavior data analysis method and a user behavior data analysis device. The method comprises the following steps of: acquiring Internet historical behavior data of each user of a first sampling user group, wherein the Internet historical behavior data comprises information that any user uses the Internet in a preset time period; sampling the users of the first sampling user group according to the preset sampling conditions, and composing the sampled users into a second sampling user group; determining the differential weights of the interest levels of the users of the second sampling user group on the preset statistical items relative to the users of the first sampling user group. The differential weights of searching the preset statistical items by different sampling user groups are estimated according to the Internet historical behavior data of the users, and the differential weights reflect the potential interest points of the users in a certain sampling user group; and if the advertisement placing strategy is determined, the method and the device are favorable for improving the advertisement placing accuracy.

The invention relates to an advertisement content generation verification information system and a method thereof, which aim to solve the defect that the verification code is easy to be recognized in the prior art and bring the economic benefits for the operators who use an automatic machine verification prevention system of the invention. The advertisement content generation verification information system of the invention comprises a management subsystem which receives and stores uploaded advertisement content, receives and stores uploaded interactive scripts, receives and stores advertisement release request information, generates verification information systems through the advertisement content, and sends interactive advertisement verification codes to client ends to display. The interactive instruction of the interactive advertisement verification code is easy to be understood and executed by the user; when the user executes the interactive instruction, the advertisement content is also conveyed to the user, the interactive behavior of the user is recorded as a response to the interactive advertisement verification code; the verification subsystem compares whether the response tallies with the preset correct behavior to judge whether the response is correct.

The invention discloses an authority management system, device and method, and belongs to the technical field of the computer and internet. The system comprises at least one business client terminal and a background server. The business client terminals are used for playing target contents in the process of providing network business; acquiring designated operation events completed by users in view of the target contents; and interacting with the background server to acquire target authority for logging in the user account numbers of the business client terminals with the designated operation events acting as certificates, wherein the target authority refers to authority for acquiring the target type of network business resources. A problem of sever waste of a part type of the network business resources after classification of the network business resources and corresponding setting of the acquisition authority in the prior art can be solved so that the number of receivers of the target type of the network business resources can be effectively enhanced and waste of the target type of the network business resources can be avoided.

Provided is a keyword advertising system extracting search listings in response to a search request, the system comprising: an interface receiving bid price information corresponding to a keyword from an advertiser; a search information database storing search listings associated with the advertisers in association with each of the received bid price information; a ranking module generating a search result list by referring to the search information database, in response to a search request from a searcher; and a search results providing module providing the searcher with the generated search result list; wherein the ranking module generates the search result list by performing the steps of: identifying a keyword received from the searcher in association with the search request; selecting N of search listings from the at least one search result listing corresponding to the identified keyword, based on the bid price information; and ordering the selected search listings in order of click through rate.

The present invention relates to an advertising system and method using an in-App advertisement module, which is capable of displaying an advertisement on a lock screen through an advertisement module which is inserted in one or more application and is installed in parallel to the applications and distributing saved rewards to the applications according to a user input through the lock screen on which the advertisement is displayed, thereby allowing the saved rewards to be used as points.

Provided is a keyword advertising system extracting search listings in response to a search request, the system comprising: an interface receiving bid price information corresponding to a keyword from an advertiser; a search information database storing search listings associated with the advertisers in association with each of the received bid price information; a ranking module generating a search result list by referring to the search information database, in response to a search request from a searcher; and a search results providing module providing the searcher with the generated search result list; wherein the ranking module generates the search result list by performing the steps of: identifying a keyword received from the searcher in association with the search request; selecting N of search listings from the at least one search result listing corresponding to the identified keyword, based on the bid price information; and ordering the selected search listings in order of click through rate.

One or more embodiments of the disclosure include methods and systems that allows for improved user navigation within a group of content items. For example, a content navigation system can identify a content item within a group of content items to provide to a user in response to a user interaction. In some embodiments, the content navigation system can identify a content item to provide to the user based on one or more factors, such as a characteristic of a user interaction and a relevance of a content item. In addition, the content navigation system can strategically provide advertisement content items to a user by adjusting one or more factors with respect to advertisement content items.

A method and system for providing an advertisement, and a method and system for providing training data with respect to providing of an advertisement are provided. The advertisement providing method includes: verifying a document displayed on a web page; providing a user with a recommendation advertisement list associated with the document; verifying an advertisement that is selected by the user from the recommendation advertisement list; and providing the advertisement via the web page. The method may further include: selecting, from the recommendation advertisement list, a system advertisement that is different from a selected advertisement, wherein the selected advertisement is the advertisement selected by the user. The providing of the advertisement may include providing the first advertisement and the system advertisement via the web page.

Provided is a system and method for providing advertisements. The system may include a user identification unit to identify a user with an intention to make a purchase, a bidding unit to receive a bid for a right to offer an advertisement of an advertiser for a product or service to the user, a storage device to contain an advertisement database to store an identification (ID) of the advertisement, and an advertisement provision unit to provide the user with the advertisement of the advertiser.

The invention discloses a method and a system for performing advertisement release by tagging users. The method for performing the advertisement release by tagging the users comprises the steps of obtaining big data of watching advertisements by the users; analyzing the big data, and classifying the users through tagging processing to obtain user tags, wherein the user tags are keywords describing attributes of paying attention to the advertisements by the users; and selecting advertisements matched with the user tags from all to-be-released advertisements according to an advertisement request, and releasing the advertisements matched with the user tags to the users corresponding to the user tags. According to the method and the system for performing the advertisement release by tagging the users, user characteristics are tagged through big data analysis, different users are endowed with the user tags representing user features, and the advertisements are accurately released according to the user tags, so that the advertisements which the users are most interested in are provided for the users, the interest degree of the users is improved, the advertisement effect is optimized, and the advertisement cost is reduced.

The invention relates to a vending device and method. The vending device comprises a detecting device used for detecting whether there is a pedestrian in a preset range of the vending device or not, a walking device used for driving the vending device to walk towards a predetermined direction, a vending device body used for collecting payments according to a received vending instruction and pushing a commodity corresponding to the vending instruction, and a voice interaction device used for conducting interaction according to a voice instruction given by the pedestrian in the preset range. The vending device and method can achieve the functions of intelligent vending and propaganda. Through the voice interaction device, the active man-machine interaction between the vending device and the pedestrian can be achieved and active product propaganda of the vending device can be achieved; a consumer can also really learn the detailed information of a product besides purchasing a desired item; for a product seller, the product can be sold and comprehensively propagated, the advertising effect is improved, and the sense of product existence is increased.

The invention discloses a virtual make-up trial method. The virtual make-up trial method mainly comprises the following steps that acquired images are analyzed, wherein a facial image of a make-up trial person is detected according to facial features, a proper image containing a face is selected as a make-up trial image, and the make-up trial image is updated according to a departure action of the make-up trial person; then, simulative behaviors of an actual make-up process of the make-up trial person are analyzed, and then processing operations corresponding to virtual make-up and virtual make-up processing parameters are determined; image processing is conducted on the make-up trial image on the basis of the virtual make-up processing parameters and the processing operations, virtual make-up is performed, and a virtual make-up effect is achieved. Accordingly, the invention further discloses a non-contact simulative virtual make-up trial system. By the implementation of the virtual make-up trial method and system, a non-contact simulative virtual make-up trial based on image processing can be realized, the marketing effect and the advertising effect can be improved, shopping experience of user is improved, and the problems that public hygiene is affected and equipment is damaged are avoided.

The invention provides an advertisement delivery method used for advertisement fraud prevention in a wireless Internet, which mainly comprises the steps as follows: access requesting information is received from a user facility, and the frequency that the user facility sends the access requesting information is counted; and then advertisement contents are controlled and sent to the user facility based on a preconcerted strategy according to the counted frequency for sending the access requesting information. The advertisement delivery method and a device for complementing the method can be used for preventing advertisement fraud, and avoiding advertisement resource waste.

The invention is suitable for the technical field of communication and provides an advertisement pushing system. The system comprises a parking lot identification system, which is used for obtaining license plate number of a vehicle and identification information of a parking lot, and sending the obtained license plate number and the identification information to a management server; the management server, which is used for obtaining a parking red envelope carrying merchant identification information of a commercial district where the parking lot locates and corresponding merchant advertisements according to the identification information of the parking lot, and is also used for obtaining a user account bound with the license plate number according to the license plate number, and pushingthe parking red envelope to the user account; and an intelligent terminal, which is used for displaying the parking red envelope to a user when the user account is in a login state, displaying the merchant identification information to the user when the user opens the parking red envelope, and after the user selects the merchant information and reads the merchant advertisement, generating a red envelope issuing order and sending the red envelope issuing order to the management server. According to the advertisement pushing system, the merchant advertisements can be pushed to users of the parking lot accurately, and the pushing mode is more attractive.

The invention discloses a remote-controlled ad lamp box, which comprises the following parts: multi-image frame rolling lamp box structure in the box, LED rolling caption screen on the box, light source mosquito eradication device on the lower part of box, wherein the LED caption screen, ad frame and mosquito eradication device integrate in the box from upwards to downwards; the lamp box control circuit is set in the box, which utilizes the space sufficiently to finish displaying ad and eradicating mosquito. The invention can control the content of multiple-caption ad through network short-message platform, which is convenient and timely to update the ad content to reinforce the ad effect.

The invention provides a method and a system for displaying advertising information during instant messaging, and belongs to the technical field of communication. The method comprises the steps of: acquiring key data information of an instant messaging user during network browsing; matching the key data information with an advertising database in an instant messaging tool to obtain matched advertising data; and outputting the matched advertising data in an instant messaging interface structure corresponding to the instant messaging user. According to the method and the system, the data information focused by the instant messaging user on the Internet is acquired, and the advertising data corresponding to the data information is output and displayed in the instant messaging interface structure of the user, so that the purpose of displaying the advertising information to other linkmen through the instant messaging user is achieved, the other linkmen can acquire the advertising information initiatively, and therefore, the advertising effect is enhanced.

The invention relates to an event-trigger method based on an audio-video featured clip index, which belongs to the audio-video application field. The method comprises the following steps of: scanning the contents of audio-video files and recording the quantity and the time position of featured clips, selecting the descriptions and the beginning time and ending time for a plurality of featured clips and storing the index information of each featured clip into the index files, adding an event-trigger module to a client-side player, the content server of the audio-video frequency sending audio-video frequency content and index files according to a request of the client-side, the client-side sending the audio-video frequency contents to the player and sending the featured clip index information in the index files to the event-trigger module, the event-trigger module forming a trigger event connected with the featured clip according to the information of the featured clip index and the user and starting the event-trigger when the sound-video contents reach the time point of the featured clip. The invention realizes good interacting and advertising effect.

The invention discloses an advertisement putting method and system based on the Facebook. The advertisement putting system comprises a first advertisement platform and a second advertisement platform, wherein the first advertisement platform is a Facebook native advertisement background; the second advertisement platform specially comprises a material library unit, an advertisement creating unit and a precise advertisement putting unit, wherein the material library unit is used for providing advertisement material modules of different forms for a user; the advertisement creating unit is used for receiving a user operation and automatically creating an advertisement according to the advertisement material modules; and the precise advertisement putting unit is used for obtaining a historical database and putting a precise advertisement to a user on the basis of a computing cluster of the computer, the precise advertisement is put to the user on the Facebook through the above Facebook native advertisement background, and advertisement management and watching can be conveniently carried out.

The invention discloses a location-based service system and a method, the said method comprising selecting a first member account from the member accounts on the server side, distance between member coordinate corresponding with the selected first member account and advertisement coordinate corresponding with specified one of the advertisement files is smaller than or equal to first distance; transmitting at least one of the specified one of the advertisement files or link corresponding with the specified one of the advertisement files to a first client side corresponding with the selected first member account from the server side; and increasing value of points of the selected first member account by first amount on the server side.

The method includes steps: parsing domain name at server end, determining result of parsing domain name at server end, and processing error parsed domain name at server end; the step of determining result of parsing domain name at server end parsed gets result of domain name obtained by the step of parsing domain name at server end, and determines whether the parsed result of domain name is an error information of parsing domain name; if yes, then executing the step of processing error parsed domain name at server end; otherwise, sending the result of parsing domain name to client end; using prearranged solution data, the step of processing error parsed domain name at server end carries out data reconstitution for the parsed result, and sends reconstituted data as parsed result to client end. The invention also discloses system of using the method. Comparing prior art, the invention possesses features: displaying error information friendly, easy of use, and high value added function.

The embodiment of the invention discloses a commodity recommendation method and device, equipment and a storage medium. The method includes: obtaining commodity search words of e-commerce in a first preset time period and a second preset time period and search quantity of each commodity search word; determining target search words according to search quantity of commodity search words in the second preset time period; determining a search ratio value of search quantity of each target search word in the first preset time period and the second preset time period; using target search words, whichcorrespond to a preset target number of search ratios with top ranks, as target keywords according to a descending order; and recommending target commodities corresponding to the target keywords. Thetechnical problems that the prior art is liable to miss peak-season information of certain commodities, and does not facilitate preemption of merchants on decisive sales occasions are solved, and thetechnical effect of timely and accurately recommending cyclical commodities to a user is achieved.

The invention provides a method of outputting advertisement prompting messages in instant messaging and a system of the method of outputting the advertisement prompting messages in instant messaging, and belongs to the technical field of communication. The method includes: obtaining instant messaging data content of a first user, and / or data content unloaded by link pages, and / or webpage attention data of the first user, and obtaining key data information; when the key data information and advertisement data in the instant messaging are matched, obtaining corresponding information to be advertised; when the first user receives unread information, converting the information to be advertised into prompting messages of the unread information and outputting the information to be advertised into prompting messages of the unread information; otherwise, pushing the information to be advertised to a linkman of the first user, when the linkman receives the unread information, converting the information to be advertised into the prompting messages of the unread information and outputting the information to be advertised into the prompting messages of the unread information. According to the method of outputting advertisement prompting messages in instant messaging and the system of the method of outputting the advertisement prompting messages in instant messaging, the format of advertisement can reduce interference to communication of users, enrich prompting methods of unread information, and increase advertisement effect.

The invention discloses an intelligent advertisement insertion method, device and server and belongs to the field of network communication. The intelligent advertisement insertion method comprises the steps as follows: acquiring an insertion object which is a video; acquiring audio information of the insertion object; inquiring an advertisement matched with the audio information from a preset advertisement library; inserting the advertisement in the video according to a matching result. According to the intelligent advertisement insertion method, the advertisement is automatically matched with the video and inserted into the video with a text comparison technology or a neural network technology, the insertion accuracy is high, the association between the advertisement and the video is enhanced, and the advertising effect is good.

The invention discloses an updating method for a network advertisement and a system thereof; the method comprises the following steps of: S1, a client monitors whether the display time of a delivered network advertisement reaches preset cumulative time; S2, if the display time of the network advertisement reaches the preset cumulative time, the client sends an advertisement updating request to a web server; S3, the web server obtains network advertisement data to be delivered from a database server; S4, the client displays the network advertisement. The method and the system can increase the display possibility of advertisements delivered by an advertiser and protect the benefit of the advertiser so that a user enjoys rich and suitable advertisement; therefore, the user experience of social network is improved.

A method for bitstream editing is provided. The method includes steps of: fetching a first original image from a source multimedia bitstream; performing variation processing on the first original image to generate a plurality of transformed pictures; performing keypoint extraction according to comparison results of the transformed pictures to obtain a plurality of candidate pixels; locating a first advertisement bitstream from an advertisement bitstream database according to the plurality of candidate pixels; and inserting the first advertisement bitstream to the source multimedia bitstream.

A method for the secure exchange of data over an ad-hoc network implementing an Xcast broadcasting service and an associated node are disclosed. The method includes providing a security graph for the network and a communication graph for the network, routing a data item between the sender node sending the data and each receiver node receiving the data along a secure route on the security graph. The method also includes generating, between one relay node and a subsequent relay node of the secure route, an appropriate message, containing the data protected in accordance with a security association shared between the relay node and the subsequent relay node. The method further includes routing the message from the relay node to the subsequent relay node along a communication route on the communication graph.