393results about How to "Good advertising effect" patented technology

The invention provides a page push method, a system and a device; a Uniform Resource Locator (URL) of the page of the Portal server is preset, an access device can seek the corresponding URL address of the acquired user information according to the corresponding relation of the user information and the URL address, and directly relocate the connection of a user terminal and the device to the corresponding page of the URL; the page push method is not attached to the portal page, thus realizing user information based page push, namely, carrying out targeted page push to the user. For example, the invention can relocate the user terminal used by females according to the user information to the advertisement page of beauty category, thus achieving better advertisement effect.

The invention discloses a publishing and displaying system for a car window type advertisement. The system mainly comprises an advertisement cloud platform server, an automobile advertisement display terminal and a wireless communication module. The advertisement cloud platform server can distribute advertisement information to the targeted automobile advertisement display terminal according to GPS information fed back by an automobile, calculates effective time and an effective site for advertisement publishing based on the GPS information, and paying reasonable advertisement sharing costs to an owner of an automobile with the automobile advertisement display terminal installed according to a calculation result; the automobile advertisement display terminal carries out advertisement displaying for automobile drivers and pedestrians in the rear of the automobile by a transparent window display device and reports current automobile GPS information to the advertisement cloud platform server; and the wireless communication module is used for transmitting GPS information and advertisement information.

The invention relates to a user behavior data analysis method and a user behavior data analysis device. The method comprises the following steps of: acquiring Internet historical behavior data of each user of a first sampling user group, wherein the Internet historical behavior data comprises information that any user uses the Internet in a preset time period; sampling the users of the first sampling user group according to the preset sampling conditions, and composing the sampled users into a second sampling user group; determining the differential weights of the interest levels of the users of the second sampling user group on the preset statistical items relative to the users of the first sampling user group. The differential weights of searching the preset statistical items by different sampling user groups are estimated according to the Internet historical behavior data of the users, and the differential weights reflect the potential interest points of the users in a certain sampling user group; and if the advertisement placing strategy is determined, the method and the device are favorable for improving the advertisement placing accuracy.

The present invention relates to an advertising system and method using an in-App advertisement module, which is capable of displaying an advertisement on a lock screen through an advertisement module which is inserted in one or more application and is installed in parallel to the applications and distributing saved rewards to the applications according to a user input through the lock screen on which the advertisement is displayed, thereby allowing the saved rewards to be used as points.

One or more embodiments of the disclosure include methods and systems that allows for improved user navigation within a group of content items. For example, a content navigation system can identify a content item within a group of content items to provide to a user in response to a user interaction. In some embodiments, the content navigation system can identify a content item to provide to the user based on one or more factors, such as a characteristic of a user interaction and a relevance of a content item. In addition, the content navigation system can strategically provide advertisement content items to a user by adjusting one or more factors with respect to advertisement content items.

A method and system for providing an advertisement, and a method and system for providing training data with respect to providing of an advertisement are provided. The advertisement providing method includes: verifying a document displayed on a web page; providing a user with a recommendation advertisement list associated with the document; verifying an advertisement that is selected by the user from the recommendation advertisement list; and providing the advertisement via the web page. The method may further include: selecting, from the recommendation advertisement list, a system advertisement that is different from a selected advertisement, wherein the selected advertisement is the advertisement selected by the user. The providing of the advertisement may include providing the first advertisement and the system advertisement via the web page.

Provided is a system and method for providing advertisements. The system may include a user identification unit to identify a user with an intention to make a purchase, a bidding unit to receive a bid for a right to offer an advertisement of an advertiser for a product or service to the user, a storage device to contain an advertisement database to store an identification (ID) of the advertisement, and an advertisement provision unit to provide the user with the advertisement of the advertiser.

The invention discloses a method and a system for performing advertisement release by tagging users. The method for performing the advertisement release by tagging the users comprises the steps of obtaining big data of watching advertisements by the users; analyzing the big data, and classifying the users through tagging processing to obtain user tags, wherein the user tags are keywords describing attributes of paying attention to the advertisements by the users; and selecting advertisements matched with the user tags from all to-be-released advertisements according to an advertisement request, and releasing the advertisements matched with the user tags to the users corresponding to the user tags. According to the method and the system for performing the advertisement release by tagging the users, user characteristics are tagged through big data analysis, different users are endowed with the user tags representing user features, and the advertisements are accurately released according to the user tags, so that the advertisements which the users are most interested in are provided for the users, the interest degree of the users is improved, the advertisement effect is optimized, and the advertisement cost is reduced.

The invention relates to a vending device and method. The vending device comprises a detecting device used for detecting whether there is a pedestrian in a preset range of the vending device or not, a walking device used for driving the vending device to walk towards a predetermined direction, a vending device body used for collecting payments according to a received vending instruction and pushing a commodity corresponding to the vending instruction, and a voice interaction device used for conducting interaction according to a voice instruction given by the pedestrian in the preset range. The vending device and method can achieve the functions of intelligent vending and propaganda. Through the voice interaction device, the active man-machine interaction between the vending device and the pedestrian can be achieved and active product propaganda of the vending device can be achieved; a consumer can also really learn the detailed information of a product besides purchasing a desired item; for a product seller, the product can be sold and comprehensively propagated, the advertising effect is improved, and the sense of product existence is increased.

The invention discloses a virtual make-up trial method. The virtual make-up trial method mainly comprises the following steps that acquired images are analyzed, wherein a facial image of a make-up trial person is detected according to facial features, a proper image containing a face is selected as a make-up trial image, and the make-up trial image is updated according to a departure action of the make-up trial person; then, simulative behaviors of an actual make-up process of the make-up trial person are analyzed, and then processing operations corresponding to virtual make-up and virtual make-up processing parameters are determined; image processing is conducted on the make-up trial image on the basis of the virtual make-up processing parameters and the processing operations, virtual make-up is performed, and a virtual make-up effect is achieved. Accordingly, the invention further discloses a non-contact simulative virtual make-up trial system. By the implementation of the virtual make-up trial method and system, a non-contact simulative virtual make-up trial based on image processing can be realized, the marketing effect and the advertising effect can be improved, shopping experience of user is improved, and the problems that public hygiene is affected and equipment is damaged are avoided.

The invention provides an advertisement delivery method used for advertisement fraud prevention in a wireless Internet, which mainly comprises the steps as follows: access requesting information is received from a user facility, and the frequency that the user facility sends the access requesting information is counted; and then advertisement contents are controlled and sent to the user facility based on a preconcerted strategy according to the counted frequency for sending the access requesting information. The advertisement delivery method and a device for complementing the method can be used for preventing advertisement fraud, and avoiding advertisement resource waste.

The invention is suitable for the technical field of communication and provides an advertisement pushing system. The system comprises a parking lot identification system, which is used for obtaining license plate number of a vehicle and identification information of a parking lot, and sending the obtained license plate number and the identification information to a management server; the management server, which is used for obtaining a parking red envelope carrying merchant identification information of a commercial district where the parking lot locates and corresponding merchant advertisements according to the identification information of the parking lot, and is also used for obtaining a user account bound with the license plate number according to the license plate number, and pushingthe parking red envelope to the user account; and an intelligent terminal, which is used for displaying the parking red envelope to a user when the user account is in a login state, displaying the merchant identification information to the user when the user opens the parking red envelope, and after the user selects the merchant information and reads the merchant advertisement, generating a red envelope issuing order and sending the red envelope issuing order to the management server. According to the advertisement pushing system, the merchant advertisements can be pushed to users of the parking lot accurately, and the pushing mode is more attractive.

The invention provides a method and a system for displaying advertising information during instant messaging, and belongs to the technical field of communication. The method comprises the steps of: acquiring key data information of an instant messaging user during network browsing; matching the key data information with an advertising database in an instant messaging tool to obtain matched advertising data; and outputting the matched advertising data in an instant messaging interface structure corresponding to the instant messaging user. According to the method and the system, the data information focused by the instant messaging user on the Internet is acquired, and the advertising data corresponding to the data information is output and displayed in the instant messaging interface structure of the user, so that the purpose of displaying the advertising information to other linkmen through the instant messaging user is achieved, the other linkmen can acquire the advertising information initiatively, and therefore, the advertising effect is enhanced.

The invention relates to an event-trigger method based on an audio-video featured clip index, which belongs to the audio-video application field. The method comprises the following steps of: scanning the contents of audio-video files and recording the quantity and the time position of featured clips, selecting the descriptions and the beginning time and ending time for a plurality of featured clips and storing the index information of each featured clip into the index files, adding an event-trigger module to a client-side player, the content server of the audio-video frequency sending audio-video frequency content and index files according to a request of the client-side, the client-side sending the audio-video frequency contents to the player and sending the featured clip index information in the index files to the event-trigger module, the event-trigger module forming a trigger event connected with the featured clip according to the information of the featured clip index and the user and starting the event-trigger when the sound-video contents reach the time point of the featured clip. The invention realizes good interacting and advertising effect.

The invention discloses an advertisement putting method and system based on the Facebook. The advertisement putting system comprises a first advertisement platform and a second advertisement platform, wherein the first advertisement platform is a Facebook native advertisement background; the second advertisement platform specially comprises a material library unit, an advertisement creating unit and a precise advertisement putting unit, wherein the material library unit is used for providing advertisement material modules of different forms for a user; the advertisement creating unit is used for receiving a user operation and automatically creating an advertisement according to the advertisement material modules; and the precise advertisement putting unit is used for obtaining a historical database and putting a precise advertisement to a user on the basis of a computing cluster of the computer, the precise advertisement is put to the user on the Facebook through the above Facebook native advertisement background, and advertisement management and watching can be conveniently carried out.

The method includes steps: parsing domain name at server end, determining result of parsing domain name at server end, and processing error parsed domain name at server end; the step of determining result of parsing domain name at server end parsed gets result of domain name obtained by the step of parsing domain name at server end, and determines whether the parsed result of domain name is an error information of parsing domain name; if yes, then executing the step of processing error parsed domain name at server end; otherwise, sending the result of parsing domain name to client end; using prearranged solution data, the step of processing error parsed domain name at server end carries out data reconstitution for the parsed result, and sends reconstituted data as parsed result to client end. The invention also discloses system of using the method. Comparing prior art, the invention possesses features: displaying error information friendly, easy of use, and high value added function.

The invention provides a method of outputting advertisement prompting messages in instant messaging and a system of the method of outputting the advertisement prompting messages in instant messaging, and belongs to the technical field of communication. The method includes: obtaining instant messaging data content of a first user, and/or data content unloaded by link pages, and/or webpage attention data of the first user, and obtaining key data information; when the key data information and advertisement data in the instant messaging are matched, obtaining corresponding information to be advertised; when the first user receives unread information, converting the information to be advertised into prompting messages of the unread information and outputting the information to be advertised into prompting messages of the unread information; otherwise, pushing the information to be advertised to a linkman of the first user, when the linkman receives the unread information, converting the information to be advertised into the prompting messages of the unread information and outputting the information to be advertised into the prompting messages of the unread information. According to the method of outputting advertisement prompting messages in instant messaging and the system of the method of outputting the advertisement prompting messages in instant messaging, the format of advertisement can reduce interference to communication of users, enrich prompting methods of unread information, and increase advertisement effect.