A service data authentication method and a system based on a block chain

A technology for business data and authentication methods, applied in the field of blockchain, which can solve problems such as data fraud and false reporting

Inactive Publication Date: 2019-01-22
王国俊
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  • Abstract
  • Description
  • Claims
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Problems solved by technology

[0004] The present invention provides a blockchain-based business data authentication method and system, which solves the problems of data falsification and false reporting that existing advertising companies push advertisements through the platform, improves the accuracy and authenticity of data, and improves the advertising of enterprises. Delivery effectiveness and efficiency

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  • A service data authentication method and a system based on a block chain
  • A service data authentication method and a system based on a block chain
  • A service data authentication method and a system based on a block chain

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Embodiment Construction

[0040] In order to enable those skilled in the art to better understand the solutions of the embodiments of the present invention, the embodiments of the present invention will be further described in detail below in conjunction with the drawings and implementations.

[0041] In view of the current data interaction between advertisers, advertising platforms and customer groups, the generated data may have the problem of falsification and false reporting. The present invention provides a blockchain-based business data authentication method and system, through the blockchain. Consensus processing of data enables business data and users to be verified, solves the problems of data fraud and false reporting that existing advertising companies push advertisements through the platform, can improve the accuracy and authenticity of data, and improve the effect of corporate advertising and efficiency.

[0042] Such as figure 1 As shown, a blockchain-based business data authentication m...

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Abstract

The invention provides a service data authentication method and a service data authentication system based on a block chain. The method comprises the following steps: obtaining the service data to beuplinked and receiving the service data through a block chain node, determining an IP and a user corresponding to the service data through a block chain network, judging whether the user is verified by a real name, and if so, utilizing a consensus algorithm to perform consensus processing on the service data; if the service data passes consensus, uplinking the service data. The invention can improve the accuracy and authenticity of the data, and improve the effect and efficiency of the advertisement delivery of the enterprise.

Description

technical field [0001] The invention relates to the technical field of block chains, in particular to a method and system for authenticating business data based on block chains. Background technique [0002] Advertisers, channels, advertising platforms, and users are different roles in the digital advertising ecosystem. From the perspective of advertisers, they hope to understand their customer groups through these sources, but often they get information from these channels. Many of the reports and data are not right. [0003] Advertisers spend hundreds to tens of millions of RMB on the platform for a marketing campaign, but the revenue may only be a few thousand CRM registrations, and accurate user data cannot be obtained. According to statistics, in 2017, the scale of China's digital advertising industry exceeded RMB 400 billion, and its persistent data fraud and difficulty in detecting advertising effects have caused great headaches for enterprises. Most of the existing...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02G06F21/64
CPCG06F21/64G06Q30/0248G06Q30/0277
Inventor 王国俊
Owner 王国俊
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