The invention discloses a multi-
modal collaborative recommendation method,
system and device, a medium and a program product, and relates to the technical field of multi-
modal recommendation, and the method comprises the steps: carrying out the feature enhancement of a user portrait and a commodity attribute through a large-scale
language model, and obtaining a more comprehensive and precise text
modal representation through generating more abundant semantic description; a modal
reference vector is introduced, and the similarity between the modal features and the modal
reference vector is calculated to evaluate the importance of different modals, so that modal
noise is filtered, a user-commodity
bipartite graph and a commodity-commodity similarity
graph based on the modal features are constructed, and user preferences are captured from user-commodity interaction and commodity-commodity semantic relationships; by integrating a difference
perception attention mechanism and a dynamic modal preference gating mechanism, fine-grained fusion of multi-modal features is realized, so that the model can adaptively adjust the importance of each modal according to different scenes.