113 results about "Digital advertising" patented technology

A method and system for a multi-attribute and advertisement recipient behavior-based advertising process is disclosed. The advertisement recipient behavior-based advertising process enables advertising pricing schedules to apply to a great variety of advertising recipient behaviors beyond “pay per view or impression” and “pay per click”. The advertisement recipient behavior-based advertising process may be used in conjunction with a multi-attribute advertising pricing and delivery model, and can apply to advertising delivered in conjunction with search, sponsored recommendations, or any other on-line or digital advertising approach.

A method and system for advertising selection, placement management, payment and delivery in a dynamic, real-time environment wherein the production, listing, procurement, payment, real time management, re-allocation and financial settlement of all types of digital advertising mediums, with optional automated delivery for advertisement and messaging for such ads is performed. The planning, purchasing, delivery and payment for on-line and traditional media advertising is automated, standardized and tracked across multiple mediums, such as TV, Internet, satellite, radio, wireless telephone, outdoor screens, and other digital mediums that display dynamic content. As a result, transparency and discovery of price, performance and availability segmented by specific markets and customer profiles for specific products is achieved. A buyer/seller real time feedback is provided to allow both buyers and sellers to dynamically change existing ads, ad space, prices, etc, in a real time environment based on real time sale/conversion feedback.

An exemplary embodiment includes an advertising auction system that has an administration server for managing available advertising space and advertising auctions. One or more publishers can list available advertising space at the administration server and one or more advertisers can bid on the available advertising space. The winner can have an advertisement placed at the available advertising space made available by the one or more publishers for a period of time.

Various aspects of displaying digital watermark advertisements with display content on a client device is presented. According to one embodiment, in response to a content request from a client device, a content provider obtains a digital advertisement from an ad provider. The content provider combines the digital advertisement with the content and returns it to the client device, such that the digital advertisement is displayed as a digital watermark advertisement to the content on the client device. Digital advertisements may be pre-loaded onto a client device, such as during idle times. A digital advertisement is then selected for display on the display device according to an advertisement selector.

A computerized system and techniques facilitate the monitoring and management of online behaviorally-targeted advertising. In certain embodiments, electronic notifications related to advertising practices of members of an online advertising ecosystem are presented to users based on the discovery of elements of online content aimed at delivering targeted advertising messages to viewers of the content.

In accordance with the invention, household-specific demographic data is entered onto a server. Digital advertisements are uploaded on the server, the digital advertisements being targeted to specific households as a function of the demographic data. Household target and time data is assigned to each specific advertisement. The advertisement is then forwarded to television companies for transmission in accordance with the target and time data. A viewer is prompted for a manual response during transmission of the advertisement. The television company monitors a manual response during transmission of the advertisement and the targeted household is rewarded as a function of the monitored manual response.

The disclosure of the present application provides for a live music performance digital recording and distribution system as well as an advertising system that allows a consumer to purchase a digital copy of the live music performance immediately after the conclusion of the live music performance.

A system, method, apparatus, and computer readable storage medium provide the ability to deliver media content in a secure manner in a computer system. A storage repository stores media content and marketing assets for the media content. A server computer is coupled to the storage repository and enabled to provide access to the media content and marketing assets via a website accessible on the Internet worldwide to a user. A digital advertising publicity repository (DAPR) enables an administrator to define first access rights for the user to access the website and second access rights for the user to access the DAPR.

A method and associated computer program product for providing targeted digital advertisements to a user. The method includes receiving a detected electromagnetic noise signal of one or more objects, comparing the detected electromagnetic noise signal to one or more stored electromagnetic noise signals associated with one or more objects, and determining an identity of the one or more objects based on the comparison between the detected electromagnetic noise signal the stored electromagnetic noise signals. The method further includes providing targeted digital advertisement(s) to the user based on the determined identity of the one or more objects.

The present invention uses micro and nano segmentation to create targeted digital content, in the form of segment specific static ads, pictures, carousel, mobile new feeds, video, canvas and other ad types. For example, if the motivation for a health change in an individual is for the sake of their family, specific images or video from social media may be effective in tying the rationale for the change to the messaging. This content can then be delivered is static ads, in carousels or other media options. The content is targeted to a specific user using conventional and unconventional social media targeting systems to assist with the creation of custom campaign delivered over social media for the purposes of influencing positive health behavior. Data such as including browsing history, social media posts, Interests, Gender, Relationship Status, Educational Status, Age, Location, Language as well as user specific medical and non medical data sources including but not limited to demographics, medical history, treatments, credit score data and report information etc. will be used with a machine learning algorithm to create digital patient phenotypes or cohorts and associate them with the probability that a given digital media campaign will be maximally affect to influence individuals in that cohort to affect the desired behavior change. Example may include what graphic elements are included in the digital materials, the frequency of delivering that content, the channels use etc.

A digital advertising system includes an advertisements module that provides a number of digital advertisements for display on a digital display device. A digital al sign module including the digital display device displays digital advertisements provided by the advertisements module, and captures video analytics data relating to previous viewers of the digital advertisements displayed by the digital sign module. A data mining module retrieves the video analytics data from the digital sign module and generates trained advertising models based thereon using a data mining algorithm. A content management system module coupled to the advertisements module and the data mining module receives the digital advertisements and the trained advertising models and generates a subset of the advertisements for display based on the trained advertising models.

Systems and methods for selecting optimal policies that maximize expected return subject to given risk tolerance and confidence levels. In particular, methods and systems for selecting an optimal ad recommendation policy—based on user data, a set of ad recommendation policies, and risk thresholds—by sampling the user data and estimating gradients. The system or methods utilize the estimated gradients to select a good ad recommendation policy (an ad recommendation policy with high expected return) subject to the risk tolerance and confidence levels. To assist in selecting a risk-sensitive ad recommendation policy, a gradient-based algorithm is disclosed to find a near-optimal policy for conditional-value-at-risk (CVaR) risk-sensitive optimization.

A digital advertising system includes at least one processor configured to execute a plurality of functional modules including an analytics module to receive and analyze client attributes associated with a website visitor and a requested website to define an analytics event. The analytics module ingests and enriches data within the analytics event and provides it to a machine learning module that generates prediction models for potential bids. A management platform receives the bidding prediction and generates candidate configs. An optimization module receives the candidate configs and applies weights and additional features to select a config and generate an optimized script for the selected config. A deployment module receives the optimized script and delivers the script to the website visitor.

A system and method for efficiently estimating and reporting the rendition of digital advertising messages in a network of electronic displays in which advertising message blocks, supporting loop undersaturation and loop oversaturation, are formed, wherein the resulting advertising message block is constrained to a preexisting length specified by a loop policy associated with each display frame in the system.

An online system is described that utilizes an extranet or intranet for the selection and purchase of digital advertising media, and the creation, distribution and management of media content. The invention comprises a methodology for presenting an online marketplace that brings together advertisers and media owners with available advertising inventory by providing a dynamic inventory of advertising space that is available for users to display digital advertisements; presenting through one of a plurality of portals a user interface through which a user may build a digital advertisement for use on one or more of the available advertising spaces within the inventory; and causing the created advertisements to be displayed on one or more of the available advertising spaces within the inventory.

A plurality of outcomes resulting from display of a digital advertisement are defined. A score is assigned to each of the outcomes. Outcomes are tracked from the display of the digital advertisement, thereby generating a set of tracked outcomes. The outcomes are aggregated according to a group of attributes associated with the display of the digital advertisement. A group-specific bid modifier for the digital advertisement is determined.