115 results about "Digital advertising" patented technology

A method and system for a multi-attribute and advertisement recipient behavior-based advertising process is disclosed. The advertisement recipient behavior-based advertising process enables advertising pricing schedules to apply to a great variety of advertising recipient behaviors beyond “pay per view or impression” and “pay per click”. The advertisement recipient behavior-based advertising process may be used in conjunction with a multi-attribute advertising pricing and delivery model, and can apply to advertising delivered in conjunction with search, sponsored recommendations, or any other on-line or digital advertising approach.

A method and system for advertising selection, placement management, payment and delivery in a dynamic, real-time environment wherein the production, listing, procurement, payment, real time management, re-allocation and financial settlement of all types of digital advertising mediums, with optional automated delivery for advertisement and messaging for such ads is performed. The planning, purchasing, delivery and payment for on-line and traditional media advertising is automated, standardized and tracked across multiple mediums, such as TV, Internet, satellite, radio, wireless telephone, outdoor screens, and other digital mediums that display dynamic content. As a result, transparency and discovery of price, performance and availability segmented by specific markets and customer profiles for specific products is achieved. A buyer / seller real time feedback is provided to allow both buyers and sellers to dynamically change existing ads, ad space, prices, etc, in a real time environment based on real time sale / conversion feedback.

An exemplary embodiment includes an advertising auction system that has an administration server for managing available advertising space and advertising auctions. One or more publishers can list available advertising space at the administration server and one or more advertisers can bid on the available advertising space. The winner can have an advertisement placed at the available advertising space made available by the one or more publishers for a period of time.

Various aspects of displaying digital watermark advertisements with display content on a client device is presented. According to one embodiment, in response to a content request from a client device, a content provider obtains a digital advertisement from an ad provider. The content provider combines the digital advertisement with the content and returns it to the client device, such that the digital advertisement is displayed as a digital watermark advertisement to the content on the client device. Digital advertisements may be pre-loaded onto a client device, such as during idle times. A digital advertisement is then selected for display on the display device according to an advertisement selector.

A computerized system and techniques facilitate the monitoring and management of online behaviorally-targeted advertising. In certain embodiments, electronic notifications related to advertising practices of members of an online advertising ecosystem are presented to users based on the discovery of elements of online content aimed at delivering targeted advertising messages to viewers of the content.

Provided is a Device, a System, applications and an associated Ecosystem for the consistent and reliable production, creation, generation, management and utilization of two-dimensional (‘2D’) barcodes (‘Codes’) featuring embedded Images, designating the alignment position and alignment size of the embedding Images in 2D Codes and enabling the corresponding outputted Code files by the Device System to be downloaded and or showcased digitally within all forms of digital advertising, media, television, mobile telephony and the world wide web as well as integrated with the production processes for consumer products and packaged goods, printed products, merchandise and other items featuring such 2D Codes creating a public telecommunications platform and or private intranet services featuring a searchable database, directory and or registry of the 2D Codes with embedded Images that have been created by, produced by and outputted by the Device or System.

A method and system for the insertion of local signals, including digital media advertisements, into statistically multiplexed streams is presented. The rate control and timing information is computed and is used to specify the insertion time and rate parameters for digital advertisements. In one embodiment, a maximum bit rate over the advertisement duration is specified. The maximum bit rate may be constant or may vary in time, such that high bit rate portions of the advertisement are supported. High bit rate portions of the advertisements in different program streams may be staggered, such that the total bandwidth required does not exceed a maximum, but allowing for high bit rate portions of advertisements. Custom bit rate profiles for advertisements may also be defined, with the profiles being defined at a high granularity or a low granularity.

A data management apparatus for digital advertising includes a data integration processor for collecting and storing data from providers, resolving heterogeneity of the data at schema and data levels, and performing validity checks of the data; an analytics processor for receiving validated data from the data integration processor and providing to users custom, nesting-aware, SQL-like query language and a library of data mining methods, machine learning models, and analytical user profiles (AUP); and an activation processor for encapsulating complex computations performed in real-time, segment evaluation, and online user classification using runtime user profiles (RUP).

In accordance with the invention, household-specific demographic data is entered onto a server. Digital advertisements are uploaded on the server, the digital advertisements being targeted to specific households as a function of the demographic data. Household target and time data is assigned to each specific advertisement. The advertisement is then forwarded to television companies for transmission in accordance with the target and time data. A viewer is prompted for a manual response during transmission of the advertisement. The television company monitors a manual response during transmission of the advertisement and the targeted household is rewarded as a function of the monitored manual response.

Systems, methods and devices for reducing a price of an electronic device by allowing a device manufacturer to control digital advertising on the electronic device are disclosed. Such systems, methods, and devices may include presenting content on a display, the content having an embedded commercial. Further, embodiments may include detecting the embedded commercial with a screening engine and a screening circuit and providing the screening engine and screening circuit with device advertisement (AD) content by the AD content engine. Additional embodiments may include replacing the embedded commercial with the device AD content by the screening engine and screening circuit. Moreover, selecting the device AD is based on user information by the AD content engine as well as tracking the viewing of the AD content by a tracking module.

A digital advertising method in a cellular telephone having three types of advertisements. One is an N type for broadcasting advertisements from a central exchange to relay stations at specific times. Another is emergency notification as a warning message or image data from a local government and is transmitted to affected areas. In both cases, data is broadcast without a communication being established to a receiver. One to one type calls are an ordinary person to person call. The receiver selects categories and types of advertisements. The advertisement content includes advertising data, advertiser's inquiry telephone number, data, and web site address. The contents are stored in memory of the cellular telephone. The stored advertisements are replayed on a screen of the cellular telephone by pushing predetermined function keys. The contents may be downloaded from a web site, replayed the screen of the cellular telephone and on home audio / video devices.

A system and method for audio splicing (insertion) of an Ad audio stream in the compressed domain, where variable early delivery of the Ad audio stream and variable bit rate are allowed, without creating audio distortion, glitches, or other digital artefacts or errors, in the resultant audio stream is disclosed. The present system and method provides for a splice delay buffer which delays the first five Ad audio frames until transmission of the last frame of the primary audio stream, but before the splice time. Subsequent Ad audio frames are delayed by a fixed amount, where the fixed amount is greater than the frame delay of the primary audio stream, to allow for ease of splice back to the primary audio stream.

The disclosure of the present application provides for a live music performance digital recording and distribution system as well as an advertising system that allows a consumer to purchase a digital copy of the live music performance immediately after the conclusion of the live music performance.

A system, method, apparatus, and computer readable storage medium provide the ability to deliver media content in a secure manner in a computer system. A storage repository stores media content and marketing assets for the media content. A server computer is coupled to the storage repository and enabled to provide access to the media content and marketing assets via a website accessible on the Internet worldwide to a user. A digital advertising publicity repository (DAPR) enables an administrator to define first access rights for the user to access the website and second access rights for the user to access the DAPR.

A method and associated computer program product for providing targeted digital advertisements to a user. The method includes receiving a detected electromagnetic noise signal of one or more objects, comparing the detected electromagnetic noise signal to one or more stored electromagnetic noise signals associated with one or more objects, and determining an identity of the one or more objects based on the comparison between the detected electromagnetic noise signal the stored electromagnetic noise signals. The method further includes providing targeted digital advertisement(s) to the user based on the determined identity of the one or more objects.

In accordance with an embodiment of the present invention, a Software Communications Application associated with a digital magazine, catalog, book, or other digital media item will request a digital ad from a Digital Advertising Broker. The Digital Advertising Broker will analyze the metadata contained within the data request and send a digital ad to the Software Communications Application along with additional metadata. The Software Communications Application will place the digital advertisement into the digital media item and store the metadata associated with the transaction. The metadata will then be used for future metric and reporting associated with the transaction.

The present invention uses micro and nano segmentation to create targeted digital content, in the form of segment specific static ads, pictures, carousel, mobile new feeds, video, canvas and other ad types. For example, if the motivation for a health change in an individual is for the sake of their family, specific images or video from social media may be effective in tying the rationale for the change to the messaging. This content can then be delivered is static ads, in carousels or other media options. The content is targeted to a specific user using conventional and unconventional social media targeting systems to assist with the creation of custom campaign delivered over social media for the purposes of influencing positive health behavior. Data such as including browsing history, social media posts, Interests, Gender, Relationship Status, Educational Status, Age, Location, Language as well as user specific medical and non medical data sources including but not limited to demographics, medical history, treatments, credit score data and report information etc. will be used with a machine learning algorithm to create digital patient phenotypes or cohorts and associate them with the probability that a given digital media campaign will be maximally affect to influence individuals in that cohort to affect the desired behavior change. Example may include what graphic elements are included in the digital materials, the frequency of delivering that content, the channels use etc.

Digital advertisements are provided based on avatar changes includes the step of displaying an avatar. The method also includes the step of receiving a change to a characteristic associated with the avatar. Further, the method includes the step of selecting an advertisement based on the characteristic change in relation to metadata associated with the advertisement. Furthermore, the method includes the step of displaying the selected advertisement.

A digital advertising system includes an advertisements module that provides a number of digital advertisements for display on a digital display device. A digital al sign module including the digital display device displays digital advertisements provided by the advertisements module, and captures video analytics data relating to previous viewers of the digital advertisements displayed by the digital sign module. A data mining module retrieves the video analytics data from the digital sign module and generates trained advertising models based thereon using a data mining algorithm. A content management system module coupled to the advertisements module and the data mining module receives the digital advertisements and the trained advertising models and generates a subset of the advertisements for display based on the trained advertising models.

Systems and methods for decentralized digital advertising analytics, including programmatic advertising analytics, to collect and verify advertising event data to detect errors and fraud.

Systems and methods for selecting optimal policies that maximize expected return subject to given risk tolerance and confidence levels. In particular, methods and systems for selecting an optimal ad recommendation policy—based on user data, a set of ad recommendation policies, and risk thresholds—by sampling the user data and estimating gradients. The system or methods utilize the estimated gradients to select a good ad recommendation policy (an ad recommendation policy with high expected return) subject to the risk tolerance and confidence levels. To assist in selecting a risk-sensitive ad recommendation policy, a gradient-based algorithm is disclosed to find a near-optimal policy for conditional-value-at-risk (CVaR) risk-sensitive optimization.

A digital advertising system includes at least one processor configured to execute a plurality of functional modules including an analytics module to receive and analyze client attributes associated with a website visitor and a requested website to define an analytics event. The analytics module ingests and enriches data within the analytics event and provides it to a machine learning module that generates prediction models for potential bids. A management platform receives the bidding prediction and generates candidate configs. An optimization module receives the candidate configs and applies weights and additional features to select a config and generate an optimized script for the selected config. A deployment module receives the optimized script and delivers the script to the website visitor.

The invention discloses a method for putting advertisements in a three-dimensional environment. The method can aim at three-dimensional advertising spaces and put two-dimensional or three-dimensional digital advertisements in a programmed and targeted manner, and can carry out three-dimensional demonstration and interaction. The method comprises specific steps of setting an advertisement putting targeted condition on an advertisement putting platform, setting a demonstration material to be a three-dimensional advertisement object, setting interaction content, and carrying out programmed putting on the three-dimensional advertising space in the three-dimensional environment, downloading and demonstrating the three-dimensional advertisement object when the advertisement putting platform receives an advertisement demonstration request, and demonstrating the interaction content after triggering an interaction condition. The invention further provides a system adopting the method. The system is composed of the advertisement putting platform, a material server and the three-dimensional advertising spaces, and can satisfy the putting requirements of performing two-dimensional and three-dimensional advertisement demonstration according to targeted requirements of the advertisements in the case of different audiences or different contexts in the three-dimensional advertising spaces.

A system and method for efficiently estimating and reporting the rendition of digital advertising messages in a network of electronic displays in which advertising message blocks, supporting loop undersaturation and loop oversaturation, are formed, wherein the resulting advertising message block is constrained to a preexisting length specified by a loop policy associated with each display frame in the system.

A system and method for collecting advertisement and editorial information from an advertiser and / or an editorial source for use by a publisher to create an advertisement and / or editorial article and for providing related marketing information to the advertiser. For advertisers who wish to submit their own completed advertisement, a digital advertisement specification, which specifies the publisher's requirements for advertisements, is displayed to the advertiser. For advertisers who wish the publisher to create an advertisement for them, an advertisement creation worksheet is displayed, which prompts the advertiser to enter advertisement information. In addition, a set of editorial questions is displayed to the editorial source, which prompts the editorial source to enter editorial information. A digital communication, including advertisement information and editorial information, is received from the advertiser and the editorial source. A set of related marketing information is displayed to the advertiser, instructing the advertiser how to most effectively submit the advertisement and editorial information and how to most successfully use the advertisement and / or editorial article (which were created from the advertisement and editorial information) in an integrated portfolio of marketing tools.

An online system is described that utilizes an extranet or intranet for the selection and purchase of digital advertising media, and the creation, distribution and management of media content. The invention comprises a methodology for presenting an online marketplace that brings together advertisers and media owners with available advertising inventory by providing a dynamic inventory of advertising space that is available for users to display digital advertisements; presenting through one of a plurality of portals a user interface through which a user may build a digital advertisement for use on one or more of the available advertising spaces within the inventory; and causing the created advertisements to be displayed on one or more of the available advertising spaces within the inventory.

A computer implemented method for presenting advertising to a computer user interfacing with digital content via a presentation interface, can comprise determining one or more of: (a) context data that is representative of how the computer user is interfacing with the digital content; and (b) user attribute data that is representative of one or more attributes of the computer user. Then, one can select an engagement offer from a pool of different engagement offers based, at least in part, on the previously determined context data and / or user attribute data. Thereafter, the selected engagement offer can be presented to the computer user, and in response to the computer user accepting the engagement offer, then the computer user can be presented, for example by way of their display screen, with one or more digital advertisements.