41results about How to "Advertise efficiently" patented technology

A method for obtaining feedback from consumers receiving an advertisement from an ad provider through an interactive channel, such as the Internet, interactive television or an interactive kiosk or ATM. The method includes the steps of creating a feedback panel including one or more pre-planned responses fitting said advertisement and linking the feedback panel via an icon with the advertisement delivered to consumers. The feedback panel can thereafter be displayed and activated by a consumer to provide a selected feedback response concerning the advertisement, or possibly an open-ended text response, back to the ad provider through the interactive channel. If the interactive channel is the Internet and the advertisement is contained within a web page displayed on a web-enabled personal computer, the feedback panel can be displayed in response to the consumer selecting a feedback icon displayed as part of the advertisement. Feedback can be used by ad providers to modify advertisements and advertising campaigns, to discontinue advertising to selected consumers, or refine the target audience selected to receive advertisements.

The present invention provides a method to broker consumer data for the purpose of marketing activities and to compensate consumers for the use of their data. The method provides mechanisms and processes for consumer information brokers to allow providers of real-time advertisement platforms or any static advertisement platform to offer advertisers the opportunity to dynamically bid on individual direct to consumer advertisement opportunities and to adapt individual advertisements according to the profile of each consumer. Furthermore the method allows consumer information brokers to offer marketers targeted direct to consumer marketing measures based on well-defined target profiles. Consumers have the opportunity to allow advertisers to convey advertisements to them and be compensated for viewing them. They may also opt out and forego the opportunity. Furthermore consumers have the opportunity to participate in direct to consumer marketing measures and be compensated for participating. This will lead to significantly improved return on investment for businesses and help them to develop products and services that consumers really want.

A method and system is disclosed that provides: (a) a theoretical framework for designing psychological research for uncovering individual decision-making networks, both in terms of sampling requirements and questioning methods, (b) an implementation interface to schedule and administer the appropriate question sequences between an interviewer and a given individual, in real-time, via a web-based system, and (c) a coding and analysis system to summarize and quantify the potential of alternative decision structures to be used to optimize the development of marketing and communication strategies.

A Web regional information retrieval apparatus 10 retrieves a Web page which is information in the Worldwide Web (WWW), and includes a collecting unit 11, a regional meta-data extraction unit 12, and a region information retrieval unit 14. The collecting unit 11 collects a Web page from the WWW. The regional meta-data extraction unit 12 extracts regional meta-data indicating the region relating to the collected Web page, and assigns the data to the Web page. The region information retrieval unit 14 receives location information indicating the location of the terminal 20 from the terminal 20, retrieves a Web page assigned the regional meta-data related to the location information from the WWW, and transmits the retrieval result to the terminal 20.

A computer implemented method and system is provided for managing delivery of mobile applications to a user's mobile device. A distribution server in communication with a transaction management server via a network is provided. The distribution server acquires identification information of the user's mobile device and one or more mobile applications. The distribution server determines the mobile device's network service information and characteristic information based on the identification information. The transaction management server initiates a mobile application delivery transaction based on the network service information and the characteristic information for generating a reference pointer for each of the mobile applications. The distribution server delivers the reference pointer to the mobile device based on the network service information and / or characteristic information. The reference pointer enables the user to perform actions associated with the mobile applications, which are tracked and analyzed for initiating marketing by a partner server via a marketing server.

Disclosed are a system and methods for online marketing of goods and services to consumers. More particularly, a method for target marketing to specific consumers on the Internet based upon the profile of the consumer, including geographic location, is disclosed.

The present invention relates to method and apparatus for providing an arbitrary sound chosen by a called subscriber instead of ringback tone to a calling subscriber. In this present invention, if a call is received, a terminating exchanger requests a trunk connection to a sound db server based on the first information on whether or not to replace a ringback tone and the second information on a route to the sound db server that are received from a home location register (HLR), and provides a called subscriber identification for the sound server. Then, the sound db server searches its db for a sound specified by the called, and provides the found sound for the caller instead of a conventional ringback tone via the terminating exchanger connected through a trunk. Through this sequential procedure of network elements, a caller can hear a sound specified by a called instead of a dry ringback tone.

A computer method and system for publicizing commercial transactions. To publicize a commercial transaction, the system (“e-commerce system”) receives a selection of a purchase transaction for a first item. The e-commerce system identifies an auction for a second item such that the second item is related to the first item. For example, the first item may be a kayak, and the second item may be a kayak cover. The e-commerce system then generates a display description (e.g., web page) that includes information for conducting the purchase transaction for the first item and that includes information relating to the auction for the second item. In this way, a user who views information relating to the purchase transaction can also view information relating to the auction.

Product cabinet having an illumination element, wherein the illumination element is fastened to the product cabinet and further comprises:a light-conducting luminous body which has a planar front side from which light emerges and which has a side surface into which light is fed, wherein the luminous body is configured so that the light entering laterally is deflected within the luminous body to the front side, so that it emerges there; and at least one light source, which emits light onto the side surface.

An information providing method comprises the step of detecting a predetermined operation on first information displayed on a client terminal, the step of detecting a predetermined operation on second information displayed on the client terminal, the step of generating comparative information by comparing the first and second information when the second information is judged to he in a predetermined relation with the first information, and the step of providing the comparative information to the client terminal.

The present invention relates to a server, system and method of pricing advertisements to be presented within a document, according to their relevance to user's search query, comprising: (a) receiving from an advertiser at least one keyword, for which his advertisement to be presented to said user, or receiving and processing said user's search query that contains at least one keyword; (b) determining the relevance weight of said advertisement to said at least one keyword, according to at least one predefined parameter; and (c) pricing said advertisement according to the determined relevance weight.

The present invention relates to method and apparatus for providing an arbitrary sound chosen by a called subscriber instead of ringback tone to a calling subscriber. In this present invention, if a call is received, a terminating exchanger requests a trunk connection to a sound db server based on the first information on whether or not to replace a ringback tone and the second information on a route to the sound db server that are received from a home location register (HLR), and provides a called subscriber identification for the sound server. Then, the sound db server searches its db for a sound specified by the called, and provides the found sound for the caller instead of a conventional ringback tone via the terminating exchanger connected through a trunk. Through this sequential procedure of network elements, a caller can hear a sound specified by a called instead of a dry ringback tone.

The present invention relates to a method for providing a caller with an arbitrary sound pre-stored in an exchanger that is chosen by a called subscriber instead of a conventional RBT (RingBack Tone). The present method comprises: a first step, conducted by an HLR (Home Location Register) when a location request message is received from a call-originating exchanger because of call connection request to a terminal, of furnishing a call-terminating exchanger with information on whether or not an RBT is to be replaced for the terminal through a routing information request message that is sent to the call-terminating exchanger; and a second step, conducted by the call-terminating exchanger when a trunk connection request from a call-originating exchanger is recognized, of searching for a sound code assigned to the terminal based on the information, and providing a caller with a pre-stored RBT-replacing sound associated with the found sound code as an RBT.

The present invention relates to a method for providing an arbitrary sound chosen by a called subscriber for a caller instead of a conventional RBT (RingBack Tone). The present method comprises: the first step, conducted by an HLR (Home Location Register), of furnishing a call-originating exchanger with information on whether to replace RBT or not for a terminal if a location request message is received from the call-originating exchanger when a call connection is requested to the terminal; the second step, conducted by the call-originating exchanger, of requesting a trunk connection to a call-terminating exchanger, and further requesting another trunk connection to a sound providing means based on the information and preset routing information while furnishing the sound providing means with information to identify the terminal; and the third step, conducted by the sound providing means, of selecting a sound based on the terminal identifying information, and providing the selected sound for a caller instead of an RBT.

Product cabinet having an illumination element, wherein the illumination element is fastened to the product cabinet and further comprises:a light-conducting luminous body which has a planar front side from which light emerges and which has a side surface into which light is fed, wherein the luminous body is configured so that the light entering laterally is deflected within the luminous body to the front side, so that it emerges there; and at least one light source, which emits light onto the side surface.

A personalized advertising system for sending personalized advertisements to a user comprises a positioning device, a track database, a customer database, a preference learning module and a personalized advertising module. The positioning device calculates a moving trajectory according to the wireless signal sent by a mobile device of the user and stores the moving trajectory in the track database. The customer database stores a shopping profile of the user. The preference learning module generates a predicted shopping preference information for the user according to the moving trajectory and the shopping profile. The personalized advertising module sends a personalized advertising message to the user according to the predicted shopping preference information. Compared with the prior art, the system of the present invention utilizes the location tracking technology to detect the behavior of the user in the store, and sends the appropriate advertisements to the user by automatic preference learning.

The present invention provides a system that allows merchants to donate a portion of each sale to every customer participating in the discount program directly to the fundraiser chosen by the customer. Customers are incentivized to use the card at participating merchants because the discounts received from using the card can be significantly greater than the initial cost of the card. The system of the invention can be implemented on a card that can serve the dual purpose of being a discount card as well as a number of other cards utilized by customers. By having more than one function for the card, customers are encouraged to utilize the discount feature more routinely because of the convenience of carrying one card with multiple functions.

In a method of providing a caller with a pre-stored sound chosen by a called subscriber instead of a standard RBT (RingBack Tone), an HLR (Home Location Register), when a location request message is received from a call-originating exchanger, furnishes either the call-originating exchanger or a call-terminating exchanger with information on whether or not an RBT is to be replaced for the called terminal. The call-originating exchanger or the call-terminating exchanger then searches, while a trunk connection is established between the exchangers, for a sound code assigned to the called terminal based on the information furnished by the HLR, and provides the caller with a pre-stored RBT-replacing sound associated with the found sound code as an RBT.

The present invention relates to method for providing an arbitrary sound chosen by a called subscriber instead of an ordinary tone to a calling or call-waiting subscriber. In this present invention, if a call is received, a terminating exchanger requests a trunk connection to a sound db server based on the first information on whether or not to replace an ordinary tone and the second information on a route to the sound db server that were received from a home location register (HLR) when a called was registered, and provides the called identification and call state (idle / busy or call-waiting, etc.) for the sound server. Then, the sound db server searches its db for a sound associated with the call state specified by the called, and provides the found sound for the caller instead of a conventional tone via the terminating exchanger. Through this sequential procedure of network elements, a caller can hear a sound specified by a called instead of a dry ordinary tone.

An operation support apparatus supports an operation of a server that operates an electronic conference system or the like. The apparatus includes a message management unit transmitting and receiving information with respect to a plurality of client computers including a first client computer, a user information storage unit storing a transmission destination of a first client computer, a conference monitor unit detecting an access status of a client computer to the server, and a general user notification unit transmitting information based on an access status to the first client computer when the access status of a client computer to the server detected by the conference monitor unit satisfies a predetermined condition.

A marketing platform enhancement to generate and transmit formatted advertisements and digital catalogs by utilizing user demographics and preferences to generate targeted and micro-targeted marketing materials. The customized advertisements and digital catalogs that are created draw upon up-to-date information maintained by merchant supply chain management systems (SCM) and / or inventory management systems (IMS) to more effectively and more frequently advertise merchant products based on user preferences.

The present invention provides a caller with an arbitrary sound chosen by a called subscriber instead of a conventional RBT (RingBack Tone) without fails even in a flexible paging mode. In the present method: both exchangers check individually whether first information on replacing RBT or not and second information informing a route to a sound providing means have been stored for a called terminal, when an originating exchanger requests a trunk connection to said both exchangers according to a flexible paging procedure, and receive the first and the second information from a home location register after requesting if said information has not been stored, and request individually a trunk connection to the sound providing means while furnishing information identifying the called, based on the already-stored or the received first and the second information; and the originating exchanger selects one of the two paths connected to said both exchangers, and delivers to a caller an RBT replacing sound determined by the sound providing means that is received through the selected path.

An apparatus for providing UGC including a UGC manager storing UGC provided from UGC creators and making a list of UGC provided, an advertisement manager receiving advertisements and advertising information from sponsors attempting to combine an advertisement to a specific UGC, making a list of advertisements and advertising information, and providing the list of advertisements and advertising information to the UGC creators, a UGC provider inserting an advertisement selected by the UGC creator into the UGC, removing the advertisement from the UGC when a total advertising budget is exhausted or in response to a request from a sponsor, and providing the UGC to a user in response to a request from the user, and an advertisement exposure calculator calculating an advertising price by counting mere exposure and click-through exposure of the advertisement combined to the UGC.

The present invention is directed to a method for advertising a deodorizer. The method has the steps of using a color indicator and a color change reaction caused by the color indicator; and visualizing the malodor removal performance of the product by the color change. The advertising method also has the steps of preparing a promotion product and a comparative product; preparing at least two separate closed spaces; and then, in any order: placing the promotion product inside one of the closed spaces; placing a material inside each closed space, wherein the material comprises a color indicator; adding a malodor substance to each of the closed spaces to thereby cause a color change to the color indicator. Finally, the last step is that of showing the difference of the material color between the promotion product and the comparative product. These steps are visually recorded to form an advertisement and wherein the advertisement is transferred electronically.

The invention provides a system and method for inserting advertising in a video program, wherein appropriate advertisements are displayed at scheduled times in the process of a video program, characterized by matching image frames of a video program with object information and providing matching scores when an object information corresponding to an image frame; and inserting an advertisement corresponding to the object information having the matching score into the corresponding image frame in the video program.

A method of producing the low glare, high print gloss paper of the invention comprises the steps of providing a paper substrate, coating the substrate with an aqueous coating composition having, as a dry parts by weight per 100 parts of pigment, 50-90 parts coarse delaminated clay pigment having a particle size of 8-12 microns and 10-20 parts calcium carbonate having a particle size of between 0.7 and 1.1 microns, drying the coating; and supercalendering the coated substrate with at least two passes per side with rolls having a surface roughness of 90-130 Ra. The step of supercalendering imparts a Parker Print-Surf roughness of 1.7-2.2 microns and a sheet gloss of about 25-30. Four color printing produces a print gloss of 65-70 and a delta gloss of at least 38.

A virtual community system relating to the embodiment comprises a community providing server 10, a user terminal 20, and a user website server 30 which are connected to each other via a network 40. The community providing server 10 issues a community tag in order to mount a tag community on a website of a registered user. The user inserts the community tag in HTML data constituting their own website. HTML data inserted with the community tag is stored in the user website server. The website partially containing the tag community is shown on a user terminal 20 of a user who accesses the website of the registered user, thus facilitating their participation in the virtual community.

The present invention relates to method for providing a calling subscriber with an arbitrary sound chosen by a called subscriber instead of a common ringback tone (RBT) with no progress tone. In this present invention, if a call is generated, a terminating exchanger starts paging of the called and simultaneously requests a trunk connection to a sound db server without waiting acknowledgement of the paging from the called based on the first information on whether or not to replace an RBT and the second information on a route to the sound db server that have been received from a home location register (HLR), and provides a called subscriber identification for the sound db server. Then, the sound db server searches its db for a sound specified by the called, and provides the found sound for the caller instead of a conventional RBT via the terminating exchanger connected through a trunk. Through this sequential procedure of network elements, a caller can hear a sound specified by a called instead of a dry RBT with no progress tone.