Method and system for publicizing commercial transactions on a computer network

Abstract

A computer method and system for publicizing commercial transactions. To publicize a commercial transaction, the system (“e-commerce system”) receives a selection of a purchase transaction for a first item. The e-commerce system identifies an auction for a second item such that the second item is related to the first item. For example, the first item may be a kayak, and the second item may be a kayak cover. The e-commerce system then generates a display description (e.g., web page) that includes information for conducting the purchase transaction for the first item and that includes information relating to the auction for the second item. In this way, a user who views information relating to the purchase transaction can also view information relating to the auction.

Description

TECHNICAL FIELD [0001] The present invention relates a generally to conducting electronic commerce, and more particularly, to publicizing commercial transactions on a computer network. BACKGROUND OF THE INVENTION [0002] Because it facilitates electronic communications between vendors and purchasers, the Internet is increasingly being used to conduct “electronic commerce.” The Internet comprises a vast number of computers and computer networks that are interconnected through communication channels. Electronic commerce refers generally to commercial transactions that are at least partially conducted using the computer systems of the parties to the transactions. For example, a purchaser can use a personal computer to connect via the Internet to a vendor's computer. The purchaser can then interact with the vendor's computer to conduct the transaction. Although many of the commercial transactions that are performed today could be performed via electronic commerce, the acceptance and wide...

AI Technical Summary

Benefits of technology

"The present invention provides a computer method and system for advertising commercial transactions for targeted items. This allows users to define the commercial transaction they want to advertise, such as auctioning an item. The system automatically selects targeted items or categories based on user preferences or analysis of purchasing patterns. The system generates a combined display description that links to different types of commercial transactions for an item, such as fixed price sale and auction, making it easy for users to engage in the most appropriate type of commercial transaction. The technical effect of this invention is more effective advertising and improved user experience."

Problems solved by technology

Because of the vast number of server computer systems that support conducting electronic commerce of one type or another, it is difficult for a user to locate all the information needed to make a fully informed buy or sell decision.

Images