The invention discloses a personalized costume matching recommendation method and system using a time factor. The method comprises the steps of collecting a data set, constructing a heterogeneous graph, learning feature representations of clothes and a user and general rules of clothes matching, learning preference rules of the user for a suit, calculating personalized matching scores, training a heterogeneous graph network, and obtaining a scoring model integrating a clothes matching degree and user personal preferences, and finally, the user obtaining personalized costume matching recommendation according to the model. According to the method, the heterogeneous graph neural network is constructed, different preference degrees of different interactive behaviors of a user on clothes are considered, and the influence rule of time factors on user preferences is learned by integrating user interactive behavior time and clothes node time; and finally, the preference of the user to the suit is learned according to the historical record and the clothing information of the user and the preference of the user to the single item, the feature representation and the internal relation of the clothing and the user are modeled, and the personalized clothing matching recommendation method is realized.